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Social Chain-owned GameByte launches first publisher-led e-commerce brand

The move makes GameByte the only social publisher in the world to own every step of the consumer journey.
The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories
A proprietary e-commerce platform will provide media buyers with total transparency and insight
84% of GameByte’s surveyed followers* said they want to buy with GameByte
Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.
On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.
Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.
GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.
GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”
The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.
Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.
The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.
While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.
GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.
Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”
The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.
*These figures are based on a survey of 1,569 gamers from the GameByte community.
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Brenda Quinn CEO at QuinnBet
Realistic Games expands with QuinnBet partnership

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Realistic Games continues its strong run of commercial momentum into Q4, solidifying its expansion across UK and Ireland, through its latest partnership with sportsbook and casino operator QuinnBet.
Through the agreement, QuinnBet’s players will have immediate access to a selection of Realistic’s top-performing content, including slots, instant wins, and table games. The launch portfolio features beloved classics like European Roulette and BarX, alongside recent releases such as 9 Rhino Fast Fire and Phantom Tides.
Marcela Nadin, Account Manager at Realistic Games, said: “This partnership with QuinnBet marks the latest success in what has already been a great period of commercial momentum for Realistic. We’ve been incredibly impressed by their rapid growth and the strong market presence they’ve built. This agreement will ensure our proven mix of classic hits and new releases is put directly in front of their growing player base across the UK and Ireland.”
Brenda Quinn, CEO at QuinnBet, added: “We’re delighted to welcome Realistic Games to our platform. This integration is a key step in our commitment to providing the best possible gaming experience for our players. Their portfolio is well-known for offering a fantastic blend of popular classics and diverse titles. This partnership strengthens our current offering across the UK and Ireland, ensuring our customers continue to have access to reliable and enjoyable entertainment.”
The post Realistic Games expands with QuinnBet partnership appeared first on European Gaming Industry News.
Conferences in Europe
European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact

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The SBC Summit 2025 took place from 16–18 September at the Feira Internacional de Lisboa (FIL) and the MEO Arena in Lisbon, and the numbers and atmosphere confirm why SBC describes it as “the greatest show in iGaming.” Speaking at a dedicated press conference, SBC Events’ Managing Director Andrew McCarron and Senior Marketing Director Dennis Algreen shared the story behind this year’s record-breaking edition, its wider impact, and what comes next.
A Global Gathering for the iGaming Industry
The Lisbon event attracted over 30,000 attendees – a 20% increase on 2024 – representing 150 countries. Growth was visible across all audience segments, with operator attendance rising by 31% and affiliates by 38%. Importantly, the summit hosted nearly 6,000 C-level decision-makers, a concentration of senior leadership rarely seen at any industry event.
The show spanned 135,000m² across five expo halls and networking areas, supported by 700 sponsors and exhibitors – including 235 new partners. Regional participation also surged, particularly from Africa (+78%), Asia (+69%), and Latin America (+40%).
Exhibitors included iGaming suppliers, Online Casino and Sports Betting operators, Affiliates, Payment Providers, and more.
Beyond the numbers, Dennis Algreen emphasised that Lisbon has now firmly become “our global event” – expanded, and elevated after the success of its debut in Lisbon.
Content for Every Gaming Market
SBC placed special focus on tailoring content for a global audience. The new Global & Emerging Markets Stages highlighted different regions each day, giving attendees a direct window into growth areas like Africa, Asia, and Latin America, while for the rest of the agenda, the Summit revisited developments in more established territories. This dual approach ensured the event spoke to both established operators and those planning their expansion into emerging jurisdictions.
The introduction of Tech Academies was a new addition, offering hands-on learning about AI, blockchain, Web3, and other transformative technologies.
Headliners and Highlights
The Super Stage brought star power and inspiration, with headline speakers such as Gary Vaynerchuk, Randi Zuckerberg, Rubens Barrichello, and Oleksandr Usyk. The agenda was bolstered by more than 550 speakers across themed tracks, including the Affiliate Leaders Summit and Payments Expert Summit.
New additions in 2025 expanded SBC’s cultural and community footprint. A Food Festival enlivened networking areas, while the Affiliate Leaders Awards debuted as a standalone celebration of affiliate excellence.
Meanwhile, the Legends Charity Game became one of the most memorable features. Football icons including Roberto Carlos, Alessandro Del Piero, Marek Hamšík, and Giorgos Karagounis took to the pitch, raising significant donations for charity. The match was broadcast in more than 90 jurisdictions, with half a million online viewers in Spain alone.
Wider Impact on Lisbon’s Economy
The summit’s footprint was felt well beyond the venue. With more than 72,000 room nights booked, SBC Summit 2025 brought a measurable boost to Lisbon’s tourism and hospitality sector. Collaboration with local authorities was crucial, from traffic and zoning adjustments to logistical support, underlining how the city has embraced the summit as a flagship annual event.
McCarron noted: “This has a significance for the local community now. Lisbon knows us, works with us, and the impact is tangible.”
Networking, Community, and Culture
Networking remained a cornerstone. Dedicated areas linked directly to the conference stages, making it easier for delegates to connect around specific topics. The organisers also highlighted initiatives like SBC First Pitch, giving startups a chance to present their innovations, and Women in Gaming events, which included networking gatherings and super stage discussions on women in tech, sports, and gaming.
Entertainment, too, played a role. The Infinity closing party showcased world-class DJs Alok and Timmy Trumpet, giving attendees the chance to celebrate and unwind after an intense week of business.
European Gaming Media in the Room
European Gaming Media was present at SBC’s press conference, raising two questions to the organisers:
- Why choose Lisbon for SBC’s “global event”?
Algreen explained that while multiple factors played a role, venue capacity and accessibility were decisive:
“When you put on an event of this scale, suitable options in Europe are limited. Lisbon offers one of the biggest indoor arenas in Europe, which allows us to deliver everything from the Super Stage to Infinity. Combined with the city’s beauty, weather, hospitality, and its strategic connection to Brazil – the next major growth market – it became the perfect choice.”
- What’s next after breaking all these highs in 2025?
McCarron underlined that the immediate focus is on consolidating feedback and data, but pointed towards one clear direction:
“Emerging technologies will be a priority. From AI to blockchain and Web3, our goal is to make sure the industry is not just aware, but educated, so they can take their businesses forward. This year proved we can keep raising the bar, but we won’t rest – the summit is meant to be the greatest show in gaming, and that vision continues.”
SBC Summit in the Future: Looking Ahead
With its mix of scale, global reach, and innovative additions, SBC Summit 2025 laid the foundations for its organisers’ vision of a global event in the gaming industry calendar. The organisers confirmed that Lisbon will continue to host the summit, with next year’s edition already scheduled slightly later in September.
For attendees, exhibitors, and the city itself, SBC Summit 2025 was more than just an industry showcase – it was a statement of ambition and impact.
The post European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact appeared first on European Gaming Industry News.
cyber attack
Important Information regarding Fast Track services

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Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
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