Latest News
Social Chain-owned GameByte launches first publisher-led e-commerce brand

The move makes GameByte the only social publisher in the world to own every step of the consumer journey.
The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories
A proprietary e-commerce platform will provide media buyers with total transparency and insight
84% of GameByte’s surveyed followers* said they want to buy with GameByte
Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.
On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.
Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.
GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.
GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”
The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.
Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.
The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.
While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.
GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.
Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”
The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.
*These figures are based on a survey of 1,569 gamers from the GameByte community.
Powered by WPeMatico
Latest News
Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth

Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for digital-first players, today announced that its Board of Directors (the “Board”) has initiated a review of strategic alternatives to maximize long-term stakeholder value.
To support this initiative, the Company has engaged XST Capital Group LLC (the “Advisor”), a leading boutique investment bank focused on the digital gaming sector.
As part of this process, the Board, alongside the Advisor, will evaluate a range of options to ensure the Company is best positioned for continued growth and innovation. The review reflects the Board’s commitment to prudent corporate governance and its ongoing efforts to optimize the Company’s market position.
“We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence,” said Steven Salz, Co-Founder and CEO of Rivalry. “This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.”
The Company also announces that it has secured a US$650,000 principal amount senior unsecured loan from its existing senior lender, maturing on September 30, 2025, with an interest rate of 10% per annum (the “Loan”). The Loan reinforces the Company’s senior lender’s support for the process and provides the Company with additional flexibility to pursue strategic initiatives.
The post Rivalry Announces Evaluation of Strategic Alternatives for Long-Term Growth appeared first on Gaming and Gambling Industry in the Americas.
Latest News
BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM

The Company promotes Daniel Magariños to continue driving growth and supporting customers in the established and emerging gaming markets in the Latin American region
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Daniel Magariños to Senior Director, Gaming – LATAM.
Since joining BMM Testlabs in 2018, Magariños has consistently demonstrated strategic vision, deep market expertise, and an unwavering commitment to advancing the gaming industry across Latin America. His leadership has played a key role in strengthening customer relationships, driving regional performance, and expanding the reach and impact of BMM’s expert product compliance testing, cybersecurity, and training solutions.
Susana Campañá, BMM Testlabs’ Vice President, Online Sales Europe and South America, said, “This well-earned promotion is a reflection of Daniel’s deep industry knowledge, strong work ethic, and the trusted relationships he has built with our customers across Latin America. We are excited to see Daniel continue contributing to BMM’s growth and providing leadership throughout the Latin American market.”
Magariños brings a wealth of experience and a proven track record of leadership to his expanded role at BMM Testlabs. From 2018-2025, he served as BMM Testlabs’ Sales Manager for South America, where he played a pivotal role in strengthening the Company’s footprint across the region. His career spans decades of success, including serving as Director at Pallana S.A., Sales Manager at Famostar S.A. for six years, and over 16 years as Country Implementation Manager at Citibank N.A.
Based in Peru, Magariños will continue to lead BMM’s regional strategy and support customers across Latin America as the Company expands its presence in both established and emerging gaming markets.
The post BMM TESTLABS PROMOTES DANIEL MAGARINOS TO SENIOR DIRECTOR, GAMING – LATAM appeared first on Gaming and Gambling Industry in the Americas.
BiS SiGMA Americas 2025
All set for the start of the 2025 edition of BiS SiGMA Americas

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.
For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.
In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.
Expectation of record attendance
In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.
This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.
Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.
Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).
Event map
In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.
BiS SiGMA Americas General Schedule
Monday, April 7th
- 02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
- 06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
- 08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall
Note: There will be no event at Transamerica Expo Center on this day
Tuesday, April 8th
- 09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
- 09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
- 07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
Wednesday, April 9th
- 10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:00pm – 12:00pm – Centurion MMA fight at VIP Station
- 07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
- 07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
Thursday, April 10th
- 11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
- 11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
- 06:00pm – 08:00pm – Networking Cocktail
- 07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
- 05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
- 10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall
The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
-
Caesars Entertainment4 days ago
Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
-
Latest News3 days ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Amusnet6 days ago
Amusnet to Participate in the Third Edition of SiGMA Americas
-
Carlos Gomez7 days ago
Estadio Gana Launches in Mexico
-
Australia6 days ago
Changes to Tipping Off Offence Came into Effect in Australia
-
Australia6 days ago
Vanguard Overwatch Announces New Partnership Deal with McAtamney & Advisors
-
Latest News6 days ago
BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10
-
Africa6 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets