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Unigamer’s New Approach to Gaming Forums Expected to Turn the Industry on Its Heels

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Unigamer is excited to unveil cutting-edge features on its platform to simplify user interaction and simplify account management. Featured around User Interface simplification, these steps are a significant part of introducing a new gaming approach.

Widely renowned for its user-friendly approach, Unigamer introduces an array of new features to streamline the usability experience for avid gamers. Focused on improving compatibility and increasing user engagement on conversations, these steps are a significant way forward in bringing out an authentic voice from users. Recognizing the importance of input from Gaming Studios, the platform is providing studios with the ability to interact with their followers through direct response methods on the forum.

More information about the latest features added to the sites can be found at ​www.unigamer.com

Talking more about this recent revamp, The Managing Director Ricardo Arcifa said,” We are excited to introduce increased analytics and specialized user profiles on the platform. We have created separate profile sections for bloggers, gaming studios, and gamers. This will allow everyone to have a clear voice and streamline interaction within the Unigamer community. We are also expanding user input into the platform by adding Upvoting functionalities to user replies on discussions and posts.”

“Our central philosophy revolves around creating an integrated gaming hub for the gaming community. A major way we are providing functionality is through our latest synchronization feature that allows users to integrate their gaming profiles and Steam accounts to the platform to portray the progress they’ve made in games. This helps users have credibility and increased ownership of the platform. We will continue adding on more features based on the suggestions of our community in the future.”

Corporate insiders are welcoming the implementation of advanced analytics into the advertising process. Having access to advanced layers of metrics would redefine the efficiency of the marketing process and ensure that gamers only service quality products that fall in line with their area of interest. This is also a welcome advancement for gaming studios because they can target interested gamers specifically.

Unigamer is actively redefining its role as the premier gaming forum for avid gamers by providing them with high-quality insights. The company is continuously reintroducing new tools to improve the advertising process’s efficiency to make it an organic part of the user experience without relying on over-the-top ads.

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Casino Content

Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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