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Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End
The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.
Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.
Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.
Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.
Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.
North America Trends
According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.
Europe Trends
Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.
Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.
Key Developments
Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.
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GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.
Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.
Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.
Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.
From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.
The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.
Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.
The post GGBET UA is the new title partner of the Basketball Federation of Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.
Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.
Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.
Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.
In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.
The full 2026 board is as follows:
- Salim Adatia, Gaming Laboratories International, LLC
- Bruce Caughill, Rush Street Interactive
- Peter Czegeldy, Aird & Berlis LLP
- Neil Erlick, Nuvei
- Kurt Gissane, Aristocrat
- Charmaine Hogan, Playtech
- Dale Hooper, FanDuel
- Chuck Keeling, Great Canadian Entertainment
- Mike Maodus, Blake, Cassels & Graydon LLP
- Terry McInally, Gateway Entertainment
- Niaz Nejad, Non-Member Director
- Derek Ramm, Kinectify
- Lindsay Slader, GeoComply
- Richard Taylor, Niagara Casinos
- Shane Thompson, Konami
- Scott Vanderwel, PointsBet Canada (Chair)
- Scott Woodgate, BetMGM
We are also pleased to welcome three past chairs as Emeritus members of the board:
- Ilkim Hincer, IC360
- Carrie Kormos, CK Consulting Inc
- Bob Parente, Light & Wonder
“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”
Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”
Source: canadiangaming.ca
The post CGA Announces Leadership Evolution and 2026 Board of Directors appeared first on Americas iGaming & Sports Betting News.
Formula 1
PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.
Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.
Meet the Program That Runs on Timing, Control, and Accountability
This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.
What to Expect at Booth 81-M10
Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.
- Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
- Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
- House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
- Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.
Engineered for Partners Who Choose Reliability Over Hype
At the booth, you’ll find:
- Data-driven planning with transparent pacing and measurable milestones
- Custom deal structures built for sustained, compounding ROI
- Direct manager access for integrations, optimizations, and partner onboarding
- A framework that values long-run consistency over short-term spikes
One-to-One Conversations That Move the Needle
Sit down with the team to align on:
- Conversion architecture and funnel precision
- GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
- Real-time reporting cadence, compliance, and long-term workload planning
- Growth pathways inside the Code of Honor framework
How to Participate in Rewards and Raffles
- Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
- Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
- Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.
Choose the System. Choose the Standard.
If your benchmark is discipline over noise, your place is on our grid.
iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10
PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.
The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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