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Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End

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The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.

Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.

Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.

Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.

Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.

North America Trends

According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.

Europe Trends

Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.

Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.

Key Developments

Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.

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Platipus Launches €125,000 Network Tournament Series to Boost Player Engagement in 2026

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Platipus Ltd., a leading developer of high-quality HTML5 slot games, has unveiled its 2026 Network Tournament Series, offering a total prize pool of €125,000. Designed to enhance player engagement and operator performance, the series will run across five thrilling stages, each with €25,000 in prizes and 150 winning positions per event.

The Network Tournament Series aims to provide players with an immersive and competitive gaming experience while delivering measurable benefits for operators. By encouraging extended play sessions, increasing retention, and boosting Gross Gaming Revenue (GGR), the campaign offers a strategic promotional solution for operators seeking to maximize performance and player loyalty.

Platipus confirmed that the tournament series will feature its most popular slot titles, including Wild Spin, Wild Spin Deluxe, Wild Crowns, 7 & Hot Fruits, alongside rotating feature games tailored to each stage. Each tournament stage promises unique excitement, rewarding players for skill and participation while fostering community engagement and competitive play.

The five tournament stages are scheduled as follows:

  • Stage 1 (January 29–31): Santa’s Bag

  • Stage 2 (February 5–7): Pirate’s Legacy

  • Stage 3 (April 30 – May 2): Catch the Leprechaun

  • Stage 4 (June 4–6): Jackpot Lab

  • Stage 5 (September 17–19): Pirate’s Map

All events will be powered by Platipus’s proprietary tournament tool, ensuring seamless integration for operators, real-time leaderboard functionality, and a smooth player experience across all participating games.

According to the Platipus team, the tournament series is “not just about prizes — it’s about creating excitement, community engagement, and memorable experiences.” Operators can join the campaign effortlessly, leveraging a ready-to-deploy promotional framework that drives player engagement, retention, and long-term revenue growth.

With the launch of the €125,000 Network Tournament, Platipus continues to reinforce its position as a top-tier provider of HTML5 slot content and innovative iGaming solutions, offering operators and players a dynamic, rewarding, and highly engaging gaming experience throughout 2026.

The post Platipus Launches €125,000 Network Tournament Series to Boost Player Engagement in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in iGaming

BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026

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BetConstruct AI has been officially recognised as Global Gaming Company of the Year at the International Gaming Awards (IGA) 2026, marking a major achievement for one of the iGaming industry’s most influential technology providers.

The prestigious award highlights more than two decades of innovation, a rapidly expanding global footprint, and a bold, transformative approach to Artificial Intelligence in gaming.

The IGA 2026 accolade underscores BetConstruct AI’s position as a truly global iGaming technology leader. The company delivers fully localised, multi-currency, and multi-lingual solutions designed to meet the specific regulatory, cultural, and operational requirements of markets across every continent. This global adaptability has become a defining strength, enabling operators to scale efficiently while maintaining compliance and player relevance.

The recognition follows a year of significant growth and strategic expansion for BetConstruct AI. The continued evolution of its AI-powered ecosystem has introduced new benchmarks for operational intelligence, automation, and player engagement, reinforcing the company’s reputation for forward-thinking innovation in a highly competitive sector.

At the heart of BetConstruct AI’s success is a strong partner-first philosophy combined with a deep commitment to in-house product development. By building the majority of its technology internally, the company ensures a robust, open ecosystem that supports seamless integrations and provides operators with full control over their platforms. This approach allows BetConstruct AI to maintain consistently high quality across its extensive product portfolio while remaining flexible to partner needs.

Winning the Global Gaming Company of the Year award reflects BetConstruct AI’s long-term vision of shaping the future of iGaming through advanced localisation and continuous technological innovation. By pairing global infrastructure with locally adapted solutions, the company enables its partners to overcome regulatory and administrative complexities, allowing them to focus on acquisition, retention, and sustainable long-term growth.

As the iGaming industry increasingly prioritises transparency, intelligence, and efficiency, BetConstruct AI continues to lead the way. By combining human expertise with AI-driven precision, the company empowers partners to build and manage their own unique “universe” within the global iGaming landscape, setting a new standard for scalable, intelligent gaming solutions.

The post BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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always-on betting

Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering

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Highlight Games, the London-based specialist in video virtual sports and instant win games, has announced a landmark long-term partnership with OpenBet, one of the sports betting industry’s leading content, platform, and services providers.

The collaboration marks a significant step forward in expanding access to premium video virtual sports across regulated betting markets worldwide.

Under the agreement, Highlight Games’ extensive content portfolio will be fully integrated into OpenBet’s Trading System, widely regarded as one of the industry’s most powerful aggregation networks for elite trading and sports betting content. This digital integration will allow operators using OpenBet’s platform to seamlessly offer Highlight’s award-winning video virtual sports alongside live sporting events.

The partnership is designed to help operators deliver a continuous and engaging sports betting experience, even during periods when live events are unavailable. By blending virtual sports with live markets, operators can maintain player engagement, optimise betting uptime, and enhance overall product variety.

Highlight Games’ video virtual sports are powered by authentic archive footage from some of the world’s most recognisable sporting competitions. Available titles include virtual sports content featuring Serie A, LaLiga, England’s Premier League — with historic footage from iconic clubs such as Liverpool, Manchester United, and Arsenal — as well as the Turkish Süper Lig. Additional sports coverage includes ATP Tour Tennis, PDC Darts, and MotoGP, offering a broad and diverse range of betting opportunities.

Unlike traditional computer-generated virtual sports, Highlight Games’ products use real broadcast-quality footage, delivering a level of realism that closely mirrors live sport. This authenticity has become a key differentiator in the video virtuals market, appealing to bettors seeking immersive, lifelike betting experiences that reflect the pace and excitement of real-world competitions.

For OpenBet, the integration further strengthens the capabilities of its Trading System, reinforcing its position as a next-generation data and trading solution. By expanding its content ecosystem with premium video virtual sports, OpenBet continues to enhance product quality, improve content diversity, and support operator competitiveness across global markets.

Steven Holmes, Chief Executive Officer of Highlight Games, described the partnership as a major milestone for the company. He noted that Highlight’s video virtual sports are specifically designed to replicate the excitement and unpredictability of live sports betting. By integrating with OpenBet’s industry-leading Trading System, Highlight Games is enabling operators to deliver always-on sports entertainment that keeps customers engaged beyond traditional live event schedules.

Jason Ayton, Chief Business Development Officer at OpenBet, also welcomed the partnership, highlighting its strategic importance. He emphasised that adding Highlight Games’ premium video virtual sports further enhances OpenBet’s sophisticated content aggregation network. According to Ayton, the collaboration empowers operators to better bridge the gap between live events by offering high-quality, engaging betting content at all times, reinforcing Trading System’s status as a premier platform for world-class sports betting entertainment.

The post Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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