Latest News
Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End
The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.
Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.
Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.
Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.
Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.
North America Trends
According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.
Europe Trends
Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.
Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.
Key Developments
Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.
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AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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