Latest News
Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End
The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.
Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.
Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.
Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.
Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.
North America Trends
According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.
Europe Trends
Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.
Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.
Key Developments
Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.
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ELA Games
ELA Games releases Flames Fruits Frenzy Hold and Win slot
New title adds a Hold & Win bonus to the studio’s retro fruit-themed “Flames Fruits Frenzy” line.
ELA Games has released a new slot title, Flames Fruits Frenzy Hold and Win, expanding its Flames Fruits Frenzy series with a Hold & Win bonus feature.
The game uses classic fruit-machine iconography, including cherries, lemons, oranges, grapes, and watermelons, presented with updated high-definition visual effects, according to the company.
ELA Games positioned the release as a seasonal summer-themed update and said it is aimed at players who prefer traditional fruit-slot formats paired with modern mechanics.
The company did not disclose target markets, operator rollout partners, RTP, volatility, maximum win, or a specific release date beyond announcing the launch in the statement.
The post ELA Games releases Flames Fruits Frenzy Hold and Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Games Global and Posh Monkey Studios debut brand-new reel expansion feature in Fishin’ Madness™ QUADGROWS™
Games Global has cast its line into the popular fishing genre with the launch of Fishin’ Madness
QUADGROWS
, developed by exclusive partner Posh Monkey Studios, introducing an all-new evolving reel mechanic that continuously unlocks new ways to win.
Leveraging the enduring appeal of the classic genre, Fishin’ Madness
QUADGROWS
features the innovative QUADGROWS
feature, where every spin contributes toward greater potential.
Beginning on a 5×3 reel-set, the game gradually expands to seven rows, where each progression level unlocks additional paylines, larger Fish Instant Prizes and enhanced Collect Multipliers, rewarding players as they venture deeper beneath the waves.
The Fisherman Collect mechanic remains at the heart of the experience, awarding all visible Fish Instant Prizes when the Fisherman lands on reel five. As QUADGROWS
unlocks additional rows, new Collect Multipliers become active, increasing the value of every successful catch.
Three or more Scatters trigger eight Free Spins, where larger multipliers create even bigger payout opportunities, while five Scatters award the game’s maximum 10,000x prize.
Completing the feature set is Posh Monkey Studios’ proprietary Posh Spins
, an optional boost that increases the chance of triggering the bonus round.
Combining one of the most popular game themes with an evolving reel mechanic, Fishin’ Madness
QUADGROWS
adds a new layer of progression to the classic collect-style experience.
Connor Blinman, Co-Founder of Posh Monkey Studios, said: “Fishing games continue to resonate with players, but standing out in such an established genre means delivering something genuinely different.
“The QUADGROWS
mechanic creates a real sense of progression throughout the player journey, with every milestone unlocking bigger opportunities and adding another layer of excitement to the experience.”
Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Posh Monkey Studios has taken a proven formula and introduced an engaging progression system that gives players a reason to keep coming back.
“Fishin’ Madness
QUADGROWS
is another example of how Games Global and its exclusive studios continue to evolve popular mechanics through creative gameplay innovation. We’re excited about the roadmap ahead for Posh Monkey Studios’ and the fresh ideas they’ll be bringing to the table.”
The post Games Global and Posh Monkey Studios debut brand-new reel expansion feature in Fishin’ Madness™ QUADGROWS™ appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
ZEAL acquires SevenCanyon and enters the highly attractive UK prize draw market
ZEAL Network SE has signed a share purchase agreement to acquire the remaining 96.5 percent of the shares in SevenCanyon Limited, in which ZEAL already holds a 3.5 percent stake. With this acquisition, the market leader for online lotteries in Germany is entering the UK market, gaining immediate access to Europe’s largest market for digital prize draw offerings.
“SevenCanyon is one of the most successful prize draw operators in the UK – we have known them for years. With the acquisition, we hit the ground running in a highly attractive and growing market. We also accelerate the implementation of our strategy to selectively diversify our business model through new products and new markets”, says Dr. Stefan Tweraser, CEO of ZEAL Network SE.
SevenCanyon operates several established UK prize draw platforms, including 7days Performance, Redline Competitions and UK Carp Competitions. This market segment comprises digital prize draws and offerings with non-cash prizes such as houses, cars, and lifestyle products. In the most recent financial year 2026 (04/25–03/26), SevenCanyon generated an operating profit (EBITDA) of more than GBP 10 million.
The transaction opens potential for further scaling of the UK business through ZEAL’s capabilities in acquisition marketing, monetisation, customer retention, data analytics, regulatory professionalism, and platform operations. Furthermore, ZEAL expects the UK prize draw market to continue to move towards more formalised rules, which will favour operators like ZEAL with strong compliance capabilities and regulated market experience.
“SevenCanyon is a highly profitable company with a proven business model. The purchase price will mainly be financed through a new loan agreement. This preserves our financial flexibility to continue our growth-oriented and shareholder-friendly capital allocation in the future”, says Andrea Behrendt, CFO of ZEAL Network SE.
Purchase price and financial impact for 2026
The transaction comprises a cash purchase price for the remaining 96.5 percent of the shares of approximately GBP 33.8 million (subject to post-completion adjustments, including an adjustment for vehicle inventory in the single-digit millions of GBP range), as well as an earn-out payment of up to GBP 4.8 million, to be paid over a period of six months after completion.
The acquisition financing is supported by a EUR 40 million term loan with a duration of seven years, arranged by Deutsche Bank.
The Management Board expects SevenCanyon to make a meaningful contribution to ZEAL’s revenue and EBITDA following consolidation. ZEAL will assess the necessary adjustments to its revenue guidance after the IFRS presentation of SevenCanyon’s revenue streams has been finalised.
On EBITDA, ZEAL confirms the range of EUR 70–75 million under the assumption of a normal jackpot environment in Germany. The updated forecast reflects anticipated non-recurring expenses in the mid-single-digit millions of euros in connection with the transaction.
For the first full financial year following completion of the transaction, ZEAL expects it to have a positive impact on EBITDA in the high-single-digit millions of euros.
The post ZEAL acquires SevenCanyon and enters the highly attractive UK prize draw market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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