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Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End
The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.
Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.
Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.
Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.
Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.
North America Trends
According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.
Europe Trends
Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.
Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.
Key Developments
Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.
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BGaming
BGaming Secures Major Deal with PokerStars
Olga Levshina, CCO at BGaming, said, “This deal with PokerStars will provide massive exposure for BGaming and help us strengthen our presence in key regulated markets.
PokerStars has built a strong reputation as a leading operator over the years, and we’re thrilled to bring our content to more players worldwide”.
The post BGaming Secures Major Deal with PokerStars appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM Casino
BetMGM Reveals 2025’s Most Searched Casino Games
Key Findings
- Nevada recorded the highest combined casino game search interest nationally, achieving a perfect 500/500 score in 2025, the only state to do so.
- Home to Las Vegas—the world-renowned center of casino gaming and entertainment—Nevada recorded casino game searches 181% above the national average last year, reinforcing the city’s dominance in gambling culture.
- Michigan led all legal online casino states for overall search interest across major casino game categories.
- The most-searched casino games nationwide were slots.
- Search interest across legal online casino states was closely matched last year, led by Michigan.
- The District of Columbia showed the lowest search interest, searching 38% below the national average.
Casino Game Online Search Results
| Game | Score
*Maximum 5,100 |
Search Interest |
| Slots | 2831 | 31.2% |
| Casino | 1717 | 18.9% |
| Roulette | 1607 | 17.7% |
| Poker | 1594 | 17.6% |
| Blackjack | 1329 | 14.6% |
Legal Online Casino States Where BetMGM Operates
| Legal Online Casino States | Casino Game Search Interest Score (Out of a total of 500) | National Ranking |
| Michigan | 172 | 20 |
| West Virginia | 171 | 21 |
| Pennsylvania & New Jersey | 169 | 22 |
Key Insights from Legal Online Casino States
Here are a few of the key findings from this research:
1. Slots Dominate Regulated Markets
Slots are the top-searched casino game in every legal online casino state except New Jersey, reinforcing slots as the primary driver of online casino interest in regulated U.S. markets.
2. New Jersey Stands Out with Roulette-Led Interest
New Jersey is the only legal online casino state where roulette outranked slots as the most searched game in 2025. This indicates a more diversified player base with a stronger interest in live dealer and table games.
3. Search Interest is Tightly Clustered Across Legal States
Michigan, West Virginia, Pennsylvania, and New Jersey all ranked closely together nationally (positions 20–22), with very similar search interest scores.
Methodology
BetMGM Casino analysed Google search trends to assess nationwide interest in casino games over a 12-month period, covering January 1 to December 31, 2025.
Search interest was measured across five core casino game categories:
- Casino
- Slots
- Poker
- Blackjack
- Roulette
Only the generic category terms (for example, “slots”, “poker”, and “casino”) were analyzed. No modifiers such as “online”, “real money”, or brand-specific keywords were included. This approach ensures the data reflects overall interest in casino games, rather than being influenced by regulatory differences, platform availability, or other variables in individual states. It is critical to note Google Trends is strongest when you compare high-volume, generic terms.
Google Trends scores were used to compare relative search interest by state, with values scaled from 0 to 100 per category, where 100 represents the highest level of search interest observed during the period analysed.
This methodology allows for a consistent, like-for-like comparison of casino game popularity across the United States, highlighting regional interest patterns and broader gambling trends rather than online-only behavior.
Play Your Favorite Online Casino Games at BetMGM
Whether you search for online slots, casino table games, or live dealer casino game experiences, you can find your favorite online casino games at BetMGM Casino.
When you sign up to enjoy any of these great games, you’ll also get access to great ongoing and limited-time promotions, as well as the BetMGM Rewards loyalty program that offers both online and in person benefits for BetMGM players.
The post BetMGM Reveals 2025’s Most Searched Casino Games appeared first on Americas iGaming & Sports Betting News.
Betsson Group
Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year
At the close of Day 1 of ICE 2026 in Barcelona, the Global Gaming Awards (GGA) took place, celebrating outstanding achievements across the gaming industry. The awards recognise excellence across the Europe, Middle East and Africa (EMEA) region and remain one of the most prestigious honours in the sector due to their commitment to transparency and industry credibility.
Jesper Svensson, CEO of Betsson Group, was recognised as Executive of the Year, underscoring the impact of his leadership over the past year. What makes this accolade particularly significant is that it is determined by senior leaders from across the international gaming industry. Being selected by peers who understand the complexity of steering a large-scale, multinational operator highlights the respect Jesper commands and reinforces the influence he continues to have on the sector. This follows his Outstanding Contribution to Gaming award at the SiGMA Euro-Med Awards 2025.
Alongside Jesper’s individual recognition, Betsson Group was also honoured with multiple accolades at the Global Gaming Awards 2026:
- Social Responsibility of the Year – Winner
- Affiliate Programme of the Year – 1st Runner-Up
- Sports Betting Operator of the Year – 2nd Runner-Up
These achievements build on Betsson Group’s strong performance in 2025 at the same awards, when the company also won Social Responsibility of the Year and was recognised as Runner-Up for Sports Betting Operator of the Year.
The Global Gaming Awards are widely regarded as a benchmark of excellence within the industry, supported by a respected voting panel composed of experienced executives from across the EMEA region and independently adjudicated by KPMG to maintain the highest standards of integrity.
The post Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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