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Global Virtual Reality In Gaming Market Is Poised To Value Over US$ 38,331.5 Million by 2027 End

Published

6 years ago

November 5, 2020

Reading Time: 3 minutes

The Global Virtual Reality in Gaming Market is expected to be valued at US$ 38,331.5 million by 2027, exhibiting a CAGR of 28.6% during the forecast period of 2020 to 2027, as highlighted in a report published by Coherent Market Insights.

Virtual reality is the use of computer technology to create a simulated environment using computer software and hardware technologies. VR technology has been used in many applications including entertainment and gaming. Virtual reality in gaming is referred to the use of sound and graphics technology in games where the user wears gloves, head-mounted display (HMD), and glasses as a part of their experience. There are several equipped to these devices that record the movement.

Growing digitization and advancement in technology is expected to boost the global virtual reality in gaming market growth over the forecast period
Over the years, both developed and emerging economies have witnessed massive digitization. This is complemented with advancements in technology, in order to expand the use of virtual reality devices. There are various technological advancements are expected in the near future namely wide field-of-view AR displays, transition from PC-based to standalone mobile VR devices, 5G mobile devices, and more. Such technological advancements enhance the user experience and reduce the latency up to a significant level. Hence, these factors are expected to drive growth of the global virtual reality in gaming market growth over the forecast period.

Launch of novel products can present lucrative growth opportunities for market players
Key players are focused on research and development activities, in order to expand the product portfolio and gain a competitive edge in the market. For instance, in May 2014, Electronic Arts Inc. launched EA Sports NHL 15, the first title in a new generation of hockey games. In August 2013, Nintendo Co. Ltd. introduced a 2DS handheld gaming device. The device enabled the user to play 3DS and all other games with the device. Furthermore, in February 2014, Sony Corporation launched its virtual reality headsets named HMZ- T3Q VR.

Challenges associated with user-friendly VR are expected to hamper the global virtual reality in gaming market growth over the forecast period
Despite its various advantages such as enhanced quality and realistic experience, many VR devices are not user friendly. Some of those devices are complicated to use and require adequate training long before they used for gaming experience. Manufacturers are required to provide a user-friendly device that can be operated by a layman as well. Hence, such factors are expected to hamper the global virtual reality in gaming market growth over the forecast period.

North America Trends

According to Coherent Market Insights’s study among regions, North America is expected to witness significant growth in the global virtual reality in gaming market during the forecast period. This is owing to the large presence of major VR companies across the region. Furthermore, growing investment in cutting-edge technologies is expected to propel the global virtual reality in gaming market growth over the forecast period.

Europe Trends

Europe is expected to register robust growth rate in the global virtual reality in gaming market over the forecast period. This owing to constant digitalization of various industries across the region. Furthermore, high growth of VR market in France is expected to boost the regional market growth over the forecast period.
Global Virtual Reality in Gaming Market – Impact of Coronavirus (Covid-19) Pandemic
The countries such as China and India, are play crucial role in the supply chain of virtual reality in gaming market. In the span of lockdown the supply chain in these countries mainly disturbed. Many industries were forced to close down their manufacturing site or remained operational with limited people working on the shop floor, which lowered the production capacity of factories. Further, demand for non-essential products decreased during the pandemic. This hindered the market growth during the pandemic.

Competitive Section
Key companies operating in the global virtual reality in gaming market are Electronic Arts Inc., Kaneva LLC, Nintendo Co. Ltd, Avatar Reality Inc., Sony Corporation, Oculus VR, Activision Publishing Inc., and Sega Corporation.

Key Developments

Major companies are focused on research and development activities, in order to enhance the market presence. For instance, in May 2020, Oculus VR, a subsidiary of Facebook Inc., announced that it is developing a new Quest VR headset of 90Hz for the smoother gaming experience.
Key market players are involved in collaborations and partnerships, in order to gain a competitive edge in the market. For instance, in December 2017, Sega Corporation collaborated with StarVR to introduce premium VR arcade experience in Japan.

Latest News

2RBO Affiliates Hosts Exclusive Meet & Greet With Diego Simeone

Published

21 minutes ago

June 9, 2026

Master Editor

Just ahead of the highly anticipated FIFA World Cup, 2RBO Affiliates hosted an exclusive meet-and-greet featuring global football icon Diego Simeone in Madrid. Held for the 2RBO’s top business partners, this session celebrated the immense strategic value of Simeone’s role as the official brand ambassador for Betinia and Campobet, two premier brands represented within 2RBO’s portfolio.

The event kicked off with an engaging Q&A session where Diego Simeone shared insights into his core vision of leadership. El Cholo reflected on developing his famous “one game at a time” philosophy and applying it across today’s packed match calendar. He also revealed the secrets to maintaining that legendary passion after 14 years at the highest level, explaining how he keeps his squad constantly inspired and hungry for victory.

Simeone hooked the audience when explaining why collective commitment outweighs individual talent and explored the evolution of the modern game. He also shared how he uses sharp communication and mental focus to unite a diverse squad of strong personalities, balancing being a coach with being a friend.

Following the talk, the afternoon transitioned into a very special moment as partners captured exclusive photos with Simeone and received his personal autograph on custom jerseys—gifted at the event as a special collaboration between Betinia, Campobet, brands featured in 2RBO’s portfolio.

The absolute highlight of the event took place on stage shortly after, when Aviv Rosenblit, Head of 2RBO Affiliates, presented Diego Simeone with a custom-framed jersey. This exclusive piece was created as a special, limited-edition collab between Betinia and Campobet, perfectly capturing the high-energy spirit of the championship-level partnership.

Reflecting on the session, Aviv Rosenblit commented:

“Diego Simeone’s mindset perfectly mirrors 2RBO Affiliates-we are all about winning, and it is a true privilege to have such a global icon as the official ambassador for Betinia and Campobet. Hosting this exclusive session has been incredibly inspiring, bringing our partners closer together and locking in a shared energy for our collaboration. Right now, seasonal football traffic is hotter than ever, putting the momentum in our affiliates’ favor. This is just the beginning of a legendary alliance, so let’s make history together!”

The event concluded with an exclusive networking, giving partners the perfect opportunity to connect and map out future collaborations. The energy in the room made it clear that this is just the beginning, leaving everyone ready to make the most of the upcoming football season and turn this momentum into huge shared success.

About Betinia

Betinia is a sports betting and gaming brand built around a gamification-led player experience. The brand features a five-tier loyalty journey inspired by a sports career path, taking players from Beginner to Amateur, Professional, World Class and ultimately Legend.

About CampoBet

CampoBet is an online platform established in the Mexican market, offering a dual focus on sports betting and casino entertainment. Featuring over 1,000 daily events ranging from Liga MX to eSports, the platform distinguishes itself through an innovative gamification system where users complete challenges to earn redeemable rewards.

About Diego Simeone

Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Known for his passion, intensity and tactical approach, Simeone has led Atlético to major domestic and European trophies and reached two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.

GR8 Tech

GR8_TECH to showcase platform suite at iGB L!VE 2026 in London

Published

2 hours ago

June 9, 2026

Wladimir P.

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The supplier is also shortlisted for Best Affiliate Management Platform at the iGB Affiliate Awards 2026.

GR8_TECH will attend iGB L!VE 2026 at ExCeL London on 1–2 July, where it plans to meet operators, affiliates, and industry partners and showcase its product portfolio across sportsbook, casino, turnkey, aggregation, and affiliate operations.

The company said it will present technology aimed at operators looking to “scale with structure” and improve performance, positioning the event as a key point for commercial and platform decisions.

GR8_TECH’s London appearance also comes with an awards shortlist. The supplier’s affiliate management platform has been shortlisted for Best Affiliate Management Platform at the iGB Affiliate Awards 2026. The company said the platform focuses on visibility, flexible commission management, scalable tracking, and tools designed to support affiliate partnerships.

“iGB L!VE is where operators come to make serious decisions,” said Sergey Ghazaryan, CRO at GR8_TECH. “We are coming to London prepared, focused, and ready to help ambitious operators build the kind of setup that wins under pressure.”

The company invited attendees to meet its team during iGB L!VE 2026 in London.

The post GR8_TECH to showcase platform suite at iGB L!VE 2026 in London appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026

Published

3 hours ago

June 9, 2026

GamingAmericas.com

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Fresh from participating at SiGMA Asia, Groove is now setting its sights on the Americas. The award-winning platform and aggregator will touch down at SBC Summit Americas 2026, bringing a global strategy forged across three continents to the fast-growing markets of North and Latin America.

The event, running June 9–11 at the Broward County Convention Centre, will see Groove’s leadership team, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, engage with operators, regulators, and affiliates from across the hemisphere. Their arrival in Fort Lauderdale is no mere conference stop. It is the next chapter in a year of deliberate, multi-continental expansion.

Groove enters Florida on the back of a transformative 2025. The company secured a license to operate in Brazil, established regulated activity in Argentina, and deepened its footprint across Europe, Africa, and Asia. Recent shortlistings validated a strategic pivot: from content provider to comprehensive growth engine. Now, the Americas beckon.

Giusy Campo, Business Development Director at Groove, who joined the company in 2025 to lead its charge into regulated markets, has been at the centre of this global push. She will be on the ground in Fort Lauderdale, continuing conversations that began at SiGMA Asia just days earlier: “When we move into a new region, we don’t arrive empty-handed,” said Campo. “We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.”

Campo will be meeting with operators seeking more than a game list. “They need a partner whose platform won’t introduce compliance or operational risk into their business,” she added. “That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove’s presence at SBC Summit Americas is the mirror image of its recent success at SiGMA Asia. In Manila, the company joined a high-stakes panel on regulatory resilience in the “Jurisdiction Jungle”. In Florida, the conversation shifts to the Americas, where the opportunities are vast, but the regulatory landscape is equally fragmented.

With over 15,000 games from more than 150 providers unified through a single API, Groove offers operators a powerful shortcut to market leadership.

SBC Summit Americas 2026 is expected to draw over 10,000 industry professionals and 400 exhibitors, covering regulation, product innovation, payment technology, cryptocurrency, AI, and cybersecurity. Groove will be positioned at the intersection of all of them, ready to show operators why the platform that just conquered Asia is now setting its sights on the Americas.

Yahale Meltzer, Co-Founder and CEO of Groove, framed the company’s back-to-back summit presence as a matter of strategic discipline: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter,” said Meltzer. “Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.”

Meltzer emphasised that Groove’s global footprint with offices in Israel, Georgia, and Malta, and a 24/7 multilingual support team, is the operational backbone of this expansion.

“When an operator in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue,” he said. “That is the difference between a platform and a partner. We are here to be the latter, for the Americas and beyond.”

The post From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.