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Pariplay Diversifies into Social Casino Market with Ously Games Partnership

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Social casino players to experience Pariplay’s cutting-edge content through agreement with German operator

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced its partnership with German social gaming operator Ously Games. The agreement marks a major milestone for Pariplay and will see the provider’s suite of industry-leading games be made available to social casino enthusiasts for the first time, via the Ously Games social casino app SpinArena.

Ously Games’ first B2C product, SpinArena, where Pariplay’s renowned content will be making its social casino debut, is an innovative app with the largest selection of slots and casino games, featuring advanced graphics, immersive atmosphere and lasting entertainment value. Backed by a team with extensive industry knowledge and its propriety backend solution “seriOUSLY1.0”, Ously Games delivers cross-platform gaming services that provide truly unique experiences to millions of players all over the world.

Pariplay’s first step into the social casino space comes as the market is projected to experience significant growth over the next few years, due to a major upsurge in gaming and smartphone traffic. According to social casino database bV1sion, gross gaming revenue (GGR) for the global social casino market is projected to climb to $7.2 billion by 2024, representing a 36% increase compared to the $5.3 billion earned in 2019.

Ously Games’ global presence and reputation as a technological trailblazer will strategically complement Pariplay’s own cutting-edge technology and content, driving a highly-anticipated first foray into the social casino market. The partnership will extend the reach of Pariplay’s portfolio of exciting games to a completely new player base, including its top German-compliant titles like Dragons of the North, Joker Joker, Torro’s Gold, Hot 777 and Wolf Riches. In addition to gaining access to Pariplay’s content, Ously Games will also look to take advantage of its revolutionary Fusion aggregation platform as part of an expanding partnership.

Jochen Martinez, CMO at Ously Games said: “We are delighted that Pariplay has partnered with Ously Games as part of its introduction to the social casino market, and equally excited by the mutual growth opportunities that the deal presents. Their state-of-the-art technology and suite of games are already enjoyed on a global scale and will greatly help us work towards our stated goal of establishing a leadership role in Europe’s social gambling market.”

Andrew Maclean, Director of Sales at Pariplay, said: “We are very impressed with Ously Games’ offering, particularly from a technological standpoint and see them as a great fit for our entry into the social casino market. Entering a growing vertical that has a huge global following will help amplify our presence and play an important role in Pariplay’s regulated market expansion by opening our content up to a whole new player base.”

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Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program

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Gamblers Connect, the award‑winning iGaming media and affiliate platform, has welcomed Ihor Zarechnyi, CEO and Founder of NeverEnding, as the latest expert in its Gamblers Connect Contributors Program.

Zarechnyi becomes the second established industry professional to join this curated roster, which prioritizes experienced practitioners over guest bloggers and emphasizes real‑world insight from leaders with “skin in the game.”

As head of NeverEnding, a dynamic iGaming studio built to eliminate bureaucracy and drive innovation, Zarechnyi brings a performance‑driven approach, rooted in his “Games, Growth, and No Excuses” philosophy. In his new role as one of the program’s 12 contributors, he will offer behind‑the‑scenes perspectives on building a game studio from scratch and launching effective global content strategies based on his extensive executive experience.

Gamblers Connect’s Founder, Gjorgje Ristikj, highlighted Zarechnyi’s unique outlook on product development. Ristikj noted that Zarechnyi’s “B2B backed by B2C power” approach focuses on creating games that deliver genuine market traction and strong player engagement — a shift away from superficial visibility toward meaningful industry impact. This aligns with the platform’s goal of delivering high‑value educational content on game mechanics, technological stability, and real operational challenges.

The post Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazilian Carnival

Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience

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Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.

Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.

In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.

In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.

Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.

In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.

According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.

Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.

The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team Vitality announces E.Leclerc as new Main Partner

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Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.

Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.

Shared Values and Fan Initiatives

The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.

Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.

With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.

Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.

The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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