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Pariplay Diversifies into Social Casino Market with Ously Games Partnership

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Social casino players to experience Pariplay’s cutting-edge content through agreement with German operator

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced its partnership with German social gaming operator Ously Games. The agreement marks a major milestone for Pariplay and will see the provider’s suite of industry-leading games be made available to social casino enthusiasts for the first time, via the Ously Games social casino app SpinArena.

Ously Games’ first B2C product, SpinArena, where Pariplay’s renowned content will be making its social casino debut, is an innovative app with the largest selection of slots and casino games, featuring advanced graphics, immersive atmosphere and lasting entertainment value. Backed by a team with extensive industry knowledge and its propriety backend solution “seriOUSLY1.0”, Ously Games delivers cross-platform gaming services that provide truly unique experiences to millions of players all over the world.

Pariplay’s first step into the social casino space comes as the market is projected to experience significant growth over the next few years, due to a major upsurge in gaming and smartphone traffic. According to social casino database bV1sion, gross gaming revenue (GGR) for the global social casino market is projected to climb to $7.2 billion by 2024, representing a 36% increase compared to the $5.3 billion earned in 2019.

Ously Games’ global presence and reputation as a technological trailblazer will strategically complement Pariplay’s own cutting-edge technology and content, driving a highly-anticipated first foray into the social casino market. The partnership will extend the reach of Pariplay’s portfolio of exciting games to a completely new player base, including its top German-compliant titles like Dragons of the North, Joker Joker, Torro’s Gold, Hot 777 and Wolf Riches. In addition to gaining access to Pariplay’s content, Ously Games will also look to take advantage of its revolutionary Fusion aggregation platform as part of an expanding partnership.

Jochen Martinez, CMO at Ously Games said: “We are delighted that Pariplay has partnered with Ously Games as part of its introduction to the social casino market, and equally excited by the mutual growth opportunities that the deal presents. Their state-of-the-art technology and suite of games are already enjoyed on a global scale and will greatly help us work towards our stated goal of establishing a leadership role in Europe’s social gambling market.”

Andrew Maclean, Director of Sales at Pariplay, said: “We are very impressed with Ously Games’ offering, particularly from a technological standpoint and see them as a great fit for our entry into the social casino market. Entering a growing vertical that has a huge global following will help amplify our presence and play an important role in Pariplay’s regulated market expansion by opening our content up to a whole new player base.”

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BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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Aglaja Geta

“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY

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BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.

Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.

As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.

Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.

Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.

This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.

By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.

Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.

The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.

By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.

Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.

We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.

It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.

From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.

The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.

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