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Pariplay Diversifies into Social Casino Market with Ously Games Partnership

Published

5 years ago

November 3, 2020

George Miller

Reading Time: 2 minutes

Social casino players to experience Pariplay’s cutting-edge content through agreement with German operator

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced its partnership with German social gaming operator Ously Games. The agreement marks a major milestone for Pariplay and will see the provider’s suite of industry-leading games be made available to social casino enthusiasts for the first time, via the Ously Games social casino app SpinArena.

Ously Games’ first B2C product, SpinArena, where Pariplay’s renowned content will be making its social casino debut, is an innovative app with the largest selection of slots and casino games, featuring advanced graphics, immersive atmosphere and lasting entertainment value. Backed by a team with extensive industry knowledge and its propriety backend solution “seriOUSLY1.0”, Ously Games delivers cross-platform gaming services that provide truly unique experiences to millions of players all over the world.

Pariplay’s first step into the social casino space comes as the market is projected to experience significant growth over the next few years, due to a major upsurge in gaming and smartphone traffic. According to social casino database bV1sion, gross gaming revenue (GGR) for the global social casino market is projected to climb to $7.2 billion by 2024, representing a 36% increase compared to the $5.3 billion earned in 2019.

Ously Games’ global presence and reputation as a technological trailblazer will strategically complement Pariplay’s own cutting-edge technology and content, driving a highly-anticipated first foray into the social casino market. The partnership will extend the reach of Pariplay’s portfolio of exciting games to a completely new player base, including its top German-compliant titles like Dragons of the North, Joker Joker, Torro’s Gold, Hot 777 and Wolf Riches. In addition to gaining access to Pariplay’s content, Ously Games will also look to take advantage of its revolutionary Fusion aggregation platform as part of an expanding partnership.

Jochen Martinez, CMO at Ously Games said: “We are delighted that Pariplay has partnered with Ously Games as part of its introduction to the social casino market, and equally excited by the mutual growth opportunities that the deal presents. Their state-of-the-art technology and suite of games are already enjoyed on a global scale and will greatly help us work towards our stated goal of establishing a leadership role in Europe’s social gambling market.”

Andrew Maclean, Director of Sales at Pariplay, said: “We are very impressed with Ously Games’ offering, particularly from a technological standpoint and see them as a great fit for our entry into the social casino market. Entering a growing vertical that has a huge global following will help amplify our presence and play an important role in Pariplay’s regulated market expansion by opening our content up to a whole new player base.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

1 hour ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

1 hour ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.