Latest News
Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development

Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.
Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.
Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.
She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.
“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.
“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”
The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.
“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”
Powered by WPeMatico
Latest News
Thunderkick expands popular franchise with Midas Golden Touch 3

Studio unveils Power Recharge and Retrigger Boost mechanics to enhance bonus round
Independent slots studio Thunderkick has launched Midas Golden Touch 3, the latest addition to its successful series that elevates gameplay to new heights with fresh features and greater player control.
The famous King Midas graces the opulent reels once more, where between one and five wilds on a payline boost wins with multipliers from 2x up to 32x. The Gift of Midas feature also returns in the base game, randomly distributing one to five wilds or scatters across the reels.
Similarly to its predecessors, landing three or more scatters in the new release activates the bonus round, this time with five free spins. However, in the third instalment, the number of triggering scatters determines the starting Epic Wild Multiplier: three, four, or five award a 2x, 5x or 10x base multiplier respectively.
Thunderkick has revamped the bonus round with an all-new Power Recharge mechanic, which is activated at the end of every respin sequence, increasing the Epic Wild Multiplier by 1x and adding two extra spins to the meter.
The studio has also introduced a Retrigger Boost, which resets the number of free spins to five and increases the Epic Wild Multiplier by between 3x and 8x when three to five additional scatters land, unlocking 15,000x win potential.
Thunderkick has continued to align with a trend toward heightened player control within gameplay, with the integration of six bonus buy and ante bet options catering to a variety of playstyles and further refining the user experience.
Johannes Polbring, Game Product Owner at Thunderkick, said: “It has been over half a decade since we launched the original Midas Golden Touch, and the brand has continued to resonate with players across the globe since.
“Our goal was to push the boundaries with Midas Golden Touch 3 to make it the most entertaining release to date. By introducing two distinct ways to build the Epic Wild Multiplier, we have delivered a game that harnesses the popular aspects of the franchise while introducing refreshed gameplay to appeal to both new and existing players.”
The post Thunderkick expands popular franchise with Midas Golden Touch 3 appeared first on European Gaming Industry News.
Australia
WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
Compliance Updates
CT Interactive Enters into Strategic Partnership with VIXIO

CT Interactive, a leading provider of innovative online gaming content, has entered into a strategic partnership with VIXIO, a globally trusted provider of regulatory intelligence and compliance solutions for the gaming industry.
“We are excited to join forces with VIXIO, a partner known for their unmatched expertise in regulatory compliance. This partnership will empower our teams with the intelligence needed to stay ahead of regulatory changes, support our entry into new jurisdictions, and ensure we continue to deliver reliable, compliant solutions to our partners and players worldwide,” said Dimitar Gelev, Compliance Manager at CT Interactive.
“VIXIO is delighted to partner with CT Interactive. Our mission is to provide our clients with the regulatory clarity they need to grow confidently, and we look forward to supporting CT Interactive as they expand their global footprint,” said Mike Woolfrey, CEO of Vixio.
This partnership represents a powerful synergy between technological innovation and regulatory intelligence, strengthening CT Interactive’s position as a trusted and forward-thinking leader in the iGaming industry.
The post CT Interactive Enters into Strategic Partnership with VIXIO appeared first on European Gaming Industry News.
-
Uncategorized7 days ago
Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse
-
Africa5 days ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Altenar6 days ago
Altenar gains ground in Brazil with virtual sports certification
-
Asia6 days ago
NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
-
Africa7 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Compliance Updates7 days ago
Bede Gaming receives top level supplier certification from WLA
-
Conferences5 days ago
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
-
Asia6 days ago
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming