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MST enlists XB Net to drive engagement with premium North American racing
Italian white-label provider rolls out U.S. horse racing to its extensive network in new agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with Italy’s premier white-label platform provider, MST (Media System Technologies).
The agreement seamlessly adds XB Net’s supply of live pictures, data and fixed-odds betting services – from an unrivalled network of North American tracks – to MST’s own burgeoning suite of products from over 200 racecourses on four different continents.
XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races – including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).
This daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides MST with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.
MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing service which plugs the gaps on a fragmented betting calendar. Its platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for live sport.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it. Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.
“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.
“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate. However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”
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bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
ELA Games
Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune
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All reels lead to Rome in ELA Games’ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors. Designed with ELA Games’ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesar’s Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins — the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The game’s 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Games’ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, “Roman Fortune is a visually forward title that captivates players’ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The game’s bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.”
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
Dinos Doxiadis Head of Sportsbook Business at GR8 Tech
GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy
Reading Time: 2 minutes
GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket roulette—a unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round—a model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Tech’s in-house trading capabilities.
“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”
That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.
“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis explains. “We’re improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.
“The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”
Personalization is central to that roadmap. “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,” said Doxiadis. “We have a very good infrastructure and baseline to invest in.”
The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.
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