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IGT Demonstrates Continued Corporate Social Responsibility Leadership with 13th Annual Sustainability Report
International Game Technology PLC has announced the release of its 13th annual Sustainability Report, which demonstrates the Company’s drive to create value globally, increase its socially responsible corporate citizenship, and report on its activities transparently.
“IGT’s 2019 Sustainability Report celebrates the significant progress that we continue to make with our corporate social responsibility initiatives and ongoing support of responsible and sustainable practices that positively impact our customers and the communities we serve,” said Marco Sala, IGT CEO. “IGT’s commitment to the well-being of our employees, high standards of integrity and ethical conduct, diversity and inclusion, and professional development build on the strength of our brand and create value for our stakeholders throughout the world.”
IGT’s corporate social responsibility strategy is centered on four key pillars: Valuing our People, Advancing Responsibility, Supporting our Communities, and Fostering Sustainable Operations. The 2019 Sustainability Report shows IGT’s commitments and achievements in generating value for a range of stakeholder groups, including employees, customers, communities, and suppliers.
Highlights of the report include:
- Valuing Our People: IGT supports a fair, inclusive culture where all employees feel valued, respected, and engaged. IGT enriches employee development through career pathing and mentoring.
- In 2019, IGT’s Office of Diversity and Inclusion expanded its Diversity and Inclusion Groups (DIGs), adding SuperAbilities at IGT, which empowers and promotes the rights of people with disabilities; Military Veterans at IGT; and a group for employees age 50 and over. These were added to the already existing Pride with IGT LGBTQ+ group and the WIN with IGT Women’s Inclusion Network group.
- Advancing Responsibility: IGT is committed to player protection and product integrity. Through its comprehensive responsible gaming program, IGT contributes features and capabilities to promote safer gambling and prevent underage play. To protect data, a robust security incident management system is enacted to prevent cyberattacks 24 hours a day.
- In 2019, the Company joined the Global Lottery Monitoring System, as well as the Sports Wagering Integrity Monitoring Association, to support responsible gaming in the betting vertical by addressing concerns around match-fixing and continuous monitoring.
- Supporting Our Communities: IGT supports communities where it operates and where its employees live through corporate programs that align with its sustainable development goals (SDGs). IGT’s Community Ambassador program focuses on community engagement at the local level while aligning with global giving efforts. Employee-driven giving programs complement the corporate programs by supporting the local causes that are important to individual employees.
- IGT’s flagship community initiative, After School Advantage, has provided non-profit community agencies and public schools with 300 digital learning centers in the past 20 years to help at-risk children gain critical, competitive skills, further supporting the Company’s SDGs. IGT refreshed the program to support inclusive and equitable quality education and future employment with an emphasis on Science, Technology, Engineering, Arts, and Math (STEAM).
- Fostering Sustainable Operations: IGT ensures its suppliers meet high economic, ethical and environmental standards as outlined in the Company’s Supplier Code of Conduct. In addition, IGT strives to continually improve its environmental management systems and processes to reduce its environmental impact.
- In 2019, IGT offices and facilities worldwide implemented environmentally friendly initiatives such as applying practical lighting schedules to save 251,000 kWh at the Las Vegas office; installing a high-powered corrugated cardboard baler to create 286 tons of recyclable material at the Reno, Nev. site; and lowered CO2 emissions by 64 tons for Lottomatica in Italy by executing remote troubleshooting for point of sale terminals.
The 2019 report is available online at www.IGT.com under Global Responsibility.
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Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
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