Latest News
IGT Demonstrates Continued Corporate Social Responsibility Leadership with 13th Annual Sustainability Report
International Game Technology PLC has announced the release of its 13th annual Sustainability Report, which demonstrates the Company’s drive to create value globally, increase its socially responsible corporate citizenship, and report on its activities transparently.
“IGT’s 2019 Sustainability Report celebrates the significant progress that we continue to make with our corporate social responsibility initiatives and ongoing support of responsible and sustainable practices that positively impact our customers and the communities we serve,” said Marco Sala, IGT CEO. “IGT’s commitment to the well-being of our employees, high standards of integrity and ethical conduct, diversity and inclusion, and professional development build on the strength of our brand and create value for our stakeholders throughout the world.”
IGT’s corporate social responsibility strategy is centered on four key pillars: Valuing our People, Advancing Responsibility, Supporting our Communities, and Fostering Sustainable Operations. The 2019 Sustainability Report shows IGT’s commitments and achievements in generating value for a range of stakeholder groups, including employees, customers, communities, and suppliers.
Highlights of the report include:
- Valuing Our People: IGT supports a fair, inclusive culture where all employees feel valued, respected, and engaged. IGT enriches employee development through career pathing and mentoring.
- In 2019, IGT’s Office of Diversity and Inclusion expanded its Diversity and Inclusion Groups (DIGs), adding SuperAbilities at IGT, which empowers and promotes the rights of people with disabilities; Military Veterans at IGT; and a group for employees age 50 and over. These were added to the already existing Pride with IGT LGBTQ+ group and the WIN with IGT Women’s Inclusion Network group.
- Advancing Responsibility: IGT is committed to player protection and product integrity. Through its comprehensive responsible gaming program, IGT contributes features and capabilities to promote safer gambling and prevent underage play. To protect data, a robust security incident management system is enacted to prevent cyberattacks 24 hours a day.
- In 2019, the Company joined the Global Lottery Monitoring System, as well as the Sports Wagering Integrity Monitoring Association, to support responsible gaming in the betting vertical by addressing concerns around match-fixing and continuous monitoring.
- Supporting Our Communities: IGT supports communities where it operates and where its employees live through corporate programs that align with its sustainable development goals (SDGs). IGT’s Community Ambassador program focuses on community engagement at the local level while aligning with global giving efforts. Employee-driven giving programs complement the corporate programs by supporting the local causes that are important to individual employees.
- IGT’s flagship community initiative, After School Advantage, has provided non-profit community agencies and public schools with 300 digital learning centers in the past 20 years to help at-risk children gain critical, competitive skills, further supporting the Company’s SDGs. IGT refreshed the program to support inclusive and equitable quality education and future employment with an emphasis on Science, Technology, Engineering, Arts, and Math (STEAM).
- Fostering Sustainable Operations: IGT ensures its suppliers meet high economic, ethical and environmental standards as outlined in the Company’s Supplier Code of Conduct. In addition, IGT strives to continually improve its environmental management systems and processes to reduce its environmental impact.
- In 2019, IGT offices and facilities worldwide implemented environmentally friendly initiatives such as applying practical lighting schedules to save 251,000 kWh at the Las Vegas office; installing a high-powered corrugated cardboard baler to create 286 tons of recyclable material at the Reno, Nev. site; and lowered CO2 emissions by 64 tons for Lottomatica in Italy by executing remote troubleshooting for point of sale terminals.
The 2019 report is available online at www.IGT.com under Global Responsibility.
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Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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