eSports
Next esports milestone through internationalization: SPORT1 launches new pan-European channel eSportsONE on November 3, 2020
- eSportsONE will be available from November 3 in Belgium, the Netherlands, the Czech Republic and Slovakia via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink
- Central content partners for the launch are ESL, the NBA 2K League and Psyonix with the esports titles “Dota 2“, “Starcraft 2“, “Warcraft 3“, “NBA 2K“ and “Rocket League“
- Pan-European agreement with M7 for the distribution of eSportsONE via satellite and various M7 platforms
- Program structure with mix of live coverage of global top events and exclusive, self-produced analysis formats – all in English
- Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster.“
Milestone through internationalization in the esports market: Sport1 GmbH launches a new, pan-European esports channel with eSportsONE. eSportsONE goes on-air on Tuesday, November 3, in several European countries, including Belgium, the Netherlands, the Czech Republic and Slovakia. Following the successful launch of the first linear TV channel for esports in the German-speaking region with eSPORTS1, this is the first time SPORT1 is implementing a pan-European channel project. The pay-TV channel eSportsONE will be distributed via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink at launch. Moreover, M7 serves as the central satellite distribution partner. Further platforms in numerous European markets will be added in the coming weeks. Central content partners are ESL, the NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.
The 24/7 program of the pan-European channel comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.
The central content partner for the pan-European region is ESL, the world‘s largest esports company, with serial top competitions in Dota 2, the Warcraft 3 Pro Tour, the Starcraft 2 Pro Tour as well as numerous additional ESL competitions. In addition, other top esports properties will be featured, including the NBA 2K League and Psyonix‘s international Rocket League Championship Series. The NBA 2K League, a joint venture between the NBA and Take-Two Interactive, is a professional esports league featuring the best NBA 2K players in the world and the first official esports league operated by a U.S. professional sports league. SPORT1 thus also offers a versatile and comprehensive portfolio at the pan-European channel eSportsONE, thereby differentiating itself from existing international offerings.
The agreement with the M7 Group enables the channel to broadcast via satellite as well as via the M7 platforms TV Vlaanderen, CanalDigitaal and Skylink platforms. Further European markets will be added in the coming weeks through additional cooperations.
Olaf Schröder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: “We are pioneers and trailblazers in the growth market esports with its great opportunities: At the beginning of 2019, we launched the first esports channel in Germany, Austria and Switzerland with eSPORTS1 – an important milestone with which we have further expanded our positioning as a leading medium in the German-speaking esports community. Now we continue our esports success story internationally and are launching a new ground-breaking project with eSportsONE as a pan-European esports broadcaster. Our goal: We want to make esports even bigger in Europe in the future beyond the young core target group and to anchor it even more sustainably in the society.“
Highlights for the channel start with current top events and analysis show “eSportsONE – Analytics“
In addition to current top events, the program schedule after the channel’s launch will include, the new exclusive, self-produced analysis show “eSportsONE – Analytics“, in which the key scenes of major esports events are examined. Three esports experts will analyze all facets of the tournament in the one-hour program and talk about high lights and low lights. After the launch of the channel, eSportsONE will also look back on the final of ESL One Germany. From October 5 until November 1, 16 of the best Dota 2 teams from Europe and the CIS region are competing against each other in this online tournament. Starting November 7, eSportsONE will also feature live broadcasts of the Rocket League Championship Series (RLCS). In the following months the NBA 2K League will also be broadcast live on eSportsONE, amongst others.
Background: eSPORTS1 – the first linear TV channel for esports in the German-speaking region
On January 24, 2019, Sport1 GmbH had launched the first linear TV channel for esports in Germany, Austria and Switzerland with eSPORTS1. The 24/7 program of the pay-TV channel comprises at least 1,200 live hours per year of top-class international and national esports events as well as highlight programs and self-produced magazines. The program content is curated, edited and presented by the in-house esports editorial team together with experts and influencers from the esports community for the target group in Germany, Austria and Switzerland. Numerous large esports events are commented on in German and sent from its own esports studio. eSPORTS1 illustrates thereby the most well-known esports titles like, amongst others, League of Legends, Dota 2, Counter-Strike, Overwatch, Hearthstone or FIFA 20 live.
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Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires
Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans
From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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Team Vitality is proud to unveil a landmark multi-year partnership with Stake, the world’s leading online casino and sportsbook platform, in a major seven-figure agreement.
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As the official international betting partner of Team Vitality’s Counter-Strike 2 roster, Stake will benefit from a comprehensive activation plan: prominent jersey placement, high-impact brand campaigns across social media, innovative content production, and exclusive access to players.
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Unveiled at IEM Cologne 2025, one of the most prestigious events on the Counter-Strike calendar, the partnership marks a new chapter in Stake’s ongoing expansion into esports. It also highlights the increasing appeal of the industry to global brands seeking visibility, high-value engagement, and premium positioning on the international stage.
Team Vitality today announces a major multi-year agreement with Stake, a global leader in the betting and gaming sector. Through this partnership, Stake becomes the official international partner of Team Vitality’s CS2 team, with the ambition of establishing a strong presence in the esports ecosystem. The two organisations will collaborate on exclusive content and bold creative activations. First stop: IEM Cologne, where the team will debut its new jersey featuring Stake’s branding at one of the most iconic events in competitive Counter-Strike.
With this collaboration, Team Vitality joins the ranks of established global sports such as Formula 1, MMA, and football, solidifying its place in the mainstream sports landscape and taking another step forward in the global recognition of esports.
STAKE JOINS FORCES WITH THE BEST TEAM IN THE WORLD
This alliance comes at a landmark moment for Team Vitality’s Counter-Strike 2 roster, which has made history this year by winning multiple consecutive titles, including the prestigious ESL Grand Slam and Blast Austin Major last month. Recognised as a global powerhouse in the CS2 scene, the team embodies a culture of bold ambition, elite performance, and the thrill of competition – values shared by Stake. This partnership brings together two brands that place intensity and excellence at the core of their identity.
Stake will play a key role in supporting the CS2 roster throughout the world’s most prominent international competitions. First, the brand will be featured across Team Vitality CS’s digital platforms. Second, the two brands will co-create premium content activations and provide fans with exclusive player access year-round. Lastly, Stake’s logo will appear on the front and left collarbone of the team’s official jersey.
PARTNERSHIP KICKS OFF IN COLOGNE
As the reigning champions of last year’s tournament, Team Vitality is launching this partnership at a pivotal moment in the competitive calendar. IEM Cologne is one of the most iconic and widely followed tournaments on the Counter-Strike circuit, with the 2024 edition attracting over one million viewers – making it the second most-watched CS event of the year.
This event gathers a passionate global audience and provides a powerful platform to associate Stake with the highest level of competition and emotion. It is a strategic opportunity to activate the partnership during a peak moment of tension, spectacle, and performance – creating a strong, authentic connection between the brand, the team, and Vitality fans worldwide.
“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.
“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.
The post Stake strikes international esports partnership with Team Vitality appeared first on European Gaming Industry News.
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