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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.
Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.
Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.
Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”
As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.
Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”
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Asia Pioneer Entertainment Holdings Limited is pleased to announce Ms. Maria Garcia was appointed as APE’s first female Director since the company’s listing on the Hong Kong Stock Exchange in 2017, with effect from 30 September 2024. She oversees the company’s growth and development in both the Macau and Southeast Asian markets. Prior to joining APE, Ms. Garcia spent over 17 years in public relations and event management, coordinating significant events in Macau, Hong Kong, and China for private, diplomatic, and governmental entities.
Ms. Garcia joined APE in 2006 as Sales Director of the Corporate Sales and Marketing Department, serving for six years before leaving to pursue various roles within the gaming sector and founding her own business. In 2020, she returned to APE as a Business Consultant and resumed her role as Sales Director for Macau and Southeast Asia in December 2022, where she continues to serve to this day.
With more than 36 years of work experience, nearly 20 of which have been in the gaming industry, Ms. Garcia’s achievements and professionalism are both significant and commendable.
Mr. Herman Ng, Chief Executive Officer and Executive Director of APE, stated, “We are delighted to welcome Maria to the board. I have had the pleasure of working with her for over a decade. She is an industry expert with extensive knowledge, experience, and a wide network of connections. I am confident she will excel in this role.”
Speaking about her new position, Ms. Maria Garcia expressed her excitement, stating, “It is a true honor to join APE’s board as its first female director. The past few years have been challenging for the company, particularly due to the impact of the global pandemic. I am proud of our resilience and the progress we’ve made together during these times. In my new role, I am committed to fully utilizing my strengths to tackle future opportunities and challenges alongside APE as we work towards a bright and successful future.”
With her extensive experience and leadership, Ms. Garcia’s appointment underscores APE’s commitment to diversity and excellence in the gaming industry, paving the way for future growth and innovation.
The post Asia Pioneer Entertainment Holdings Limited appointed Maria Garcia to its Board of Directors appeared first on European Gaming Industry News.
authorised betting operators
Stake approved by Brazil’s Ministry of Finance, included in list of authorised operators
Stake is thrilled to announce that Brazil’s Ministry of Finance has officially included Stake Brazil Ltda. in the country’s list of authorised betting operators.
The decision was made following a thorough review of Stake’s application and supporting documents and will allow the brand to operate in Brazil’s booming iGaming market.
While the Ministry of Finance is in the process of evaluating a full licence application, Stake’s inclusion on the authorised operator list will allow Stake Brazil to continue offering the best-in-class gaming and betting experience that local consumers have come to expect.
Stake’s commitment to Brazil will soon be further enhanced, with plans to open an office in São Paulo. The operator will also hire a dedicated country manager, just as it has in other key Latam territories, to bolster operations and hire additional team members. This is in order to grow the local footprint in the region, while complementing Stake’s global operations.
From a partnerships point of view in Brazil, Stake has already enjoyed a fantastic relationship with Série A side Juventude during its first season with the club, which culminated in a journey to the Campeonato Gaucho Final & Copa do Brazil Quarter Final.
Stake’s partnership with UFC in Brazil has also gone from strength to strength over the years while working with athletes like Alex Pereira and Alexandre Pantoja as they aim to cement their champion status.
Stake would like to extend its gratitude to customers, partners, and the Brazilian regulatory authorities for their support and cooperation during this process.
Popular iGaming content provider BGaming has secured a partnership with SpinOro to deliver its games portfolio to a wider European player base.
Through the deal, BGaming will expand in key regulated markets across the continent, including Spain, Lithuania, Romania, and Bulgaria, with its ever-growing list of titles set to go live with SpinOro’s operator partners.
SpinOro, the spin-off of Anakatech, is a well-renowned developer of games, platforms, and comprehensive solutions with over 10 years of expertise.
Their portfolio features over 180 exclusive in-house Slot, Scratch, and Table Games, accessible in 20+ languages. Through its powerful aggregation platform, SpinOro offers operators a flexible selection of cross-platform games, either as a standalone suite or integrated with third-party titles from top providers.
This solidifies BGaming’s position as a sought-after provider of top-quality gaming experiences to the European market, following a string of successful partnerships with operators such as Uniclub, InBet, and StarCasino in Q3.
Olga Levshina, CCO at BGaming, said: “We are delighted to partner with SpinOro to deliver our wide-ranging content library to more European players than ever before.
“SpinOro is renowned for offering the best cross-platform games to boost player activity and increase retention. Our titles are proven to do just that and we are looking forward to delivering memorable experiences to players across these four key markets.”
Jeff Letlat, COO at SpinOro said: “BGaming’s titles are in high demand, particularly as they seek to reach new audiences with imaginative mechanics, themes, and genres.
“We are thrilled to have them join our SpinOro aggregation platform among the best providers in iGaming and remain confident that their releases will continue to surprise and excite players as more are added.”
About BGaming
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming joins Spinoro’s aggregation platform to bolster European expansion appeared first on European Gaming Industry News.
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