Caesars Entertainment
Caesars Entertainment and William Hill Sign First NFL Team Sponsorship Together With Indianapolis Colts
Caesars Entertainment, Inc. and its exclusive sports betting partner, William Hill US, today announced their first NFL team sponsorship together, becoming a sports betting partner of the Indianapolis Colts. The partnership highlights a new integrated way for the Colts, Caesars Entertainment and William Hill to engage with sports fans throughout the 2020 football season in Indiana.
“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”
As part of the agreement, Caesars Rewards, the largest customer loyalty program in the industry, will sponsor a free-to-play “Pick 6 Predictor” game on the Colts Mobile App. The Pick 6 Predictor generates a series of questions, that fans predict the outcome of, before the upcoming games. Correct picks are rewarded with weekly prizes, and all participants are entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment property.
“Our company has deep roots in Indiana,” said Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment. “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
Pending regulatory approval, the Caesars Indiana mobile sports betting app “Caesars Sports Book by William Hill” will integrate into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app.
“William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times,” said Sharon Otterman, Chief Marketing Officer of William Hill. “We’re excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season.”
SOURCE Caesars Entertainment, Inc.
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Aristocrat Interactive
Caesars Launches Aristocrat’s Online Slot Titles in West Virginia
Caesars Entertainment has become the first online casino operator to launch a beloved suite of online slot titles from Aristocrat Interactive. The debut lineup is now live in West Virginia across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, solidifying Caesars’ position as a leader in bringing well-known land-based brands to regulated iGaming markets.
The initial exclusive rollout features standout Aristocrat titles, including 5 Dragons, Fu Dai Lian Lian Panda, and Super Mouse Grand. With these games now live, Caesars will continue to expand its West Virginia catalogue with the addition of other popular Aristocrat Interactive releases, including Mo’ Mummy and Buffalo, two of the most iconic slot franchises on casino floors across North America, as well as coordinate targeted promotions and Caesars Rewards experiences for eligible players.
“So many of our players have discovered Aristocrat’s titles while visiting our resorts in Las Vegas or traveling to other Caesars destinations and we are excited to be the first to bring that same experience online in West Virginia. With these popular titles now live on our platforms, players can enjoy the games they know and love with the rewards and reliability they expect from Caesars,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“Caesars has been an important partner in bringing our content to players across the country and we are excited to see this portfolio now live in West Virginia. Expanding access through Caesars’ platforms allows us to reach more players in a way that feels both familiar and fresh,” said Dylan Slaney, CEO at Aristocrat Interactive.
The launch reflects Caesars’ ongoing strategy of providing industry-leading gameplay options to players across all approved jurisdictions through collaboration with top-tier game studios. Aristocrat titles are now available on Caesars’ premier online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
While the Aristocrat titles are exclusive to Caesars’ online platforms in West Virginia, Caesars’ online casino platforms are accessible on iOS, Android and desktop for players 21 and older in New Jersey, Pennsylvania, Michigan, and Ontario, Canada. These platforms offer an elevated online casino experience with exclusive Caesars-branded games, high-limit slots, private live dealer tables, linked progressive jackpots, poker, and roulette variations and more.
The post Caesars Launches Aristocrat’s Online Slot Titles in West Virginia appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment
The Resort at Summerlin to Open New Caesars Sportsbook
Caesars Entertainment and The Resort at Summerlin will celebrate the official grand opening of Caesars Race & Sportsbook at The Resort at Summerlin with a ribbon-cutting ceremony and ceremonial first bet on Tuesday, 3 March.
The event will feature former Vegas Golden Knights defenseman Deryk Engelland, along with remarks from Eric Hession, President of Caesars Digital, and Michelle McHugh, Vice President and General Manager of The Resort at Summerlin. Following the opening, there will also be a special VGK Watch Party inside the new sportsbook for the 4 p.m. Golden Knights game with special giveaways and promotional offers for sports fans.
Caesars Race & Sportsbook at The Resort at Summerlin is the first Caesars Sportsbook location to open in Summerlin.
The post The Resort at Summerlin to Open New Caesars Sportsbook appeared first on Americas iGaming & Sports Betting News.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins
and Hot Slot
: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity
, Hold the Jackpot and Sticky to Infinity
, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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