Latest News

Southampton FC support launch of RecoverMe

Published

5 years ago

October 19, 2020

Reading Time: 2 minutes

Southampton Football Club is proud to support the launch of RecoverMe, a brand-new mobile health app that empowers individuals to manage a gambling addiction from their pocket.

The club will contribute significantly to support the growth and accessibility of the forward-thinking independent app, developed by three junior doctors, to help make treatment options more accessible and affordable for those suffering with gambling addiction.

Whilst the club recognises that gambling can form part of a fan’s enjoyment of football, we also believe that we have a responsibility to raise awareness of the support available for those that might need it.

RecoverMe’s app gives support for problem gamblers, encouraging them to seek help by providing a discrete option for support, with an aim to prevent gambling related harm nationwide.

The app’s multiple support functions, centred around scientifically-backed Cognitive Behavioural Therapy, allow its users to manage their addiction by reflecting on their gambling habits, challenging thoughts and feelings around gambling and accessing mindfulness sessions, as well as having access to an emergency helpline and self-help exercises.

Its bespoke design, structure and features have been developed in consultation with psychiatrists, psychologists and those currently struggling with gambling addiction in order to ensure the platform is as effective as possible, as well as providing a much more affordable form of treatment than standard methods.

Investment from the club will be used to fund further development of the app, supporting the goal of adding further features that can assist in an individual’s recovery journey, in addition to subsidising the cost of the app for individuals who need support.

This support for RecoverMe represents the latest step taken by the club to promote responsible gambling by building strong relationships with organisations positioned at the forefront of aiding those struggling with gambling addiction. It is also evidence of the club’s commitment to promoting safe gambling both on matchdays and non-matchdays, and signals the club’s intention to enhance and refine its practices in unison with industry experts.

The club and RecoverMe will work together to expand, develop and raise awareness of the support that exists on the app for those struggling to manage their gambling habits as well as extending the app’s reach so that as many users as possible can benefit from it.

Southampton Football Club’s Chief Commercial Officer, David Thomas, said: “I am delighted to announce the club’s support for RecoverMe. The club takes its responsibility to promoting responsible gambling extremely seriously and it is important that we are proactive in exploring new opportunities to implement our commitment to this cause.

“We’re proud to support the launch of the RecoverMe app and I am excited by the chance to work with an organisation so closely aligned to our values.”

RecoverMe’s co-founder, Minal Jain, commented: “We wholeheartedly believe RecoverMe will provide a lifeline to those suffering in silence. It has been incredible to see how motivated Southampton are in creating this meaningful change and we are extremely excited to be working with them to do this and we hope this is just the beginning!”

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

12 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

12 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

17 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.