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ITL secure new UK partners to supply CashGenic: The hygienic cash automation kit
Innovative Technology, cash handling and validation experts, have partnered with several suppliers in the UK to distribute their latest product aimed at making cash payments safer and more hygienic. CashGenic was launched during the height of the COVID pandemic as a solution for those customers wanting to pay by cash safely during a time when coins and banknotes were being unjustly portrayed as high risk in terms of transmission.
Tony Morrison, ITL Group Sales Director, commented, “Whilst the World Health Organisation and other institutions found no evidence to confirm that COVID-19 can be transmitted through coins or banknotes, many retailers were strongly advising other forms of payment at the start of the crisis. We responded quickly as it is important to us to ensure that we give our customers payment choice. CashGenic technology makes cash transactions safer and more hygienic, eliminating the need for staff to handle cash while enabling social distancing during cash transactions. In addition to offering more hygienic cash payments, staff no longer need to count cash as the machine automatically does this, therefore saving time and generating greater efficiencies for the business. Another key benefit of CashGenic is that it also helps organsations eliminate shrinkage and accounting errors as cash handling is automated.”
“Following its launch back in May, we are pleased to announce that we have already teamed up with CC Dynamic, Maggi Electronic and Tag Retail to supply our Hygienic Cash Automation Kit to the UK. The technology has been developed by us and the complete system solution can now be supplied by CC Dynamic branded as £XCHEKKA and CashConnect from Tag Retail. CC Dynamic are working with Maggi Electronics, our UK Trading Partner, who will manage the installations.”
Tony continued, “Our first installation was completed in partnership with CC Dynamic at a local fish and chip shop, The Top Chippy in Manchester. The owners are delighted with the results as it has removed the need for staff to manage cash and is allowing them to follow social distancing advice. We have also installed CashGenic in more food take away establishments and cash and carry wholesalers in the North West of England.
The solution is a compact, all-in-one counter-top device ensuring easy customer access, with pay-in and pay-out managed by staff via a mobile tablet device. It makes cash transactions safer in a single affordable kit, has a small footprint and is easy to set up with no software integration.
Concluding Tony said, “It is important that we give consumers choice and allow them to pay by cash safely, especially in these COVID times. This new development will allow customers to have that choice. We are delighted with the take up so far in the North West of England and look forward to many more installations both in the UK and Europe over the coming months.”
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av advertising
BetVictor rolls out new brand campaign with biggest AV spend to date
BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Evoplay adds 24 slot titles to Oleybet in Brazil deal
Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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