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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

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Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

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“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

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Hit the red line and massive payouts in Vegas Velocity from Rival

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Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature

Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.

Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.

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This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.

The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.

There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.

It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.

This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.

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Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.

Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.

Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.

“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.

“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.

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“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”

The post Hit the red line and massive payouts in Vegas Velocity from Rival appeared first on European Gaming Industry News.

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PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series

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PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay.

Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity. The design combines traditional elements with modern visuals to create a clean and approachable slot environment.

Game Overview
Rico Rabbit is built on a 3×3 grid with 5 fixed paylines, designed for players who prefer short, fast-paced sessions. The mechanics are easy to understand, with features that maintain consistent action throughout the game.

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Main Features:

  • Wild Symbol — Can appear on all reels and substitutes for any symbol to help form winning lines.
  • Respin Chance — When two reels show matching symbols but no win occurs, the third reel spins again, giving another chance for a win.
  • Lucky Wheel Bonus — If all positions are filled with matching symbols or Wilds, the Lucky Wheel is triggered. Players can multiply their win by up to 10x.

Rico Rabbit is now available across all PopOK Gaming partner platforms.

The post PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series appeared first on European Gaming Industry News.

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THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING

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Srdan brings 20 years’ development experience, including seven years with William Hill and four years with Huddle; he will be a key part of The Unit’s expansion drive as VP, Engineering

The Unit, a leader in product design and development for sports betting and iGaming, has made another stellar addition to its management team with the appointment of Srdan Srepfler as Vice President, Engineering.

Not only has Srdan been in development roles for more than two decades, he also comes with an extensive background in iGaming; the bulk of which coming with industry behemoth William Hill, where he worked for more than seven years.

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In his time at William Hill, Srdan’s roles included Software Developer, Senior Software Engineer, Development Team Lead and Global Platform Backend Lead. After leaving William Hill, Srdan joined operator MoPlay as VP of Automation Engineering and QA, before serving as Architect and Developer for AsianLogic, owner of betting brand Dafabet.

Srdan’s most recent position was VP of Engineering for software provider Huddle. In his four years with the company, he established the engineering department, applied agile delivery methods, designed a robust data pipeline and executed integration with the likes of Genius Sports, Sportradar, TXODDS and LSports.

Srdan will utilise his experience as The Unit continues to deliver major technology stacks across web, mobile and cross-functional platforms. The Unit designs, develops and delivers premium custom applications from interactive widgets to frontends and complicated backends, and Srdan will continue to ensure these high standards are delivered, while overseeing the next stage of the company’s development.

The Unit has made a number of notable appointments in recent months as part of a significant period of expansion for the company, with Alan Bruce joining earlier this year as Sales and Account Director, followed by Aoife Dillon as Senior Account Manager and Andy Clerkson as Chairman.

Paddy Casey, Co-founder at The Unit, said: “I would personally like to welcome Srdan to the team here at The Unit; I am very excited about the wealth of experience he can bring to the table.

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“At The Unit, we have established a reputation for designing and developing robust, scalable platforms, and the addition of Srdan to the team will allow us to do that, while producing products of an even stronger quality.

“Our experienced developers, designers and technical professionals strive to ensure we can support project development and delivery, and we feel Srdan is perfectly positioned to lead our efforts in doing that.

“With our recent expansion into new territories, a brand refresh and some high-profile names like Srdan joining the team, we are well placed to build on our past success and continue to make our mark on the industry.”

Srdan Srepfler added: “It is a pleasure for me to join the team at The Unit. This is a fast-growing and exciting business, and it’s the perfect time for me to take my next step in the iGaming industry.

“I am thrilled to become a part of The Unit’s ambitious plans for growth in the coming years, and I look forward to starting on some of the upcoming projects as part of the company’s next stage of growth.

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“I have spent many years developing bespoke backends with emphasis on scalability, resilience and business flexibility. This is something I am keen to continue at The Unit, and I am very pleased to be given this opportunity. I can’t wait to get started with an experienced team of fellow professionals and to help steer the next stage of The Unit’s journey.”

The post THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING appeared first on European Gaming Industry News.

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