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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

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Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

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PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila

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PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.

According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.

PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.

A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”

The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider

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Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.

As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.

Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.

The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.

Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.

“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”

Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.

“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”

The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PhilWeb Announces the Official Commercial Launch of OKADA PLAY

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PhilWeb Corporation announced the official commercial launch of the OKADA PLAY online gaming platform. This launch successfully operationalizes the strategic partnership with Tiger Resort, Leisure and Entertainment Inc., operator of the premium integrated resort Okada Manila.

Powered by PhilWeb’s comprehensive Online Gaming Platform (OGP) solution, OKADA PLAY integrates a full suite of gaming content, scalable platform technology, and robust customer service infrastructure. The platform is delivered within a strictly regulated framework, ensuring compliant and efficient participation in the Philippine digital gaming ecosystem.

The commercial rollout of OKADA PLAY marks a critical milestone in Okada Manila’s broader digital transformation strategy. By successfully converging its land-based luxury gaming experience with digital channels, the initiative is designed to drive omnichannel customer engagement and unlock new, scalable revenue streams beyond the physical property.

“The official launch of OKADA PLAY demonstrates our capability to execute and deploy end-to-end digital infrastructure for the industry’s most recognized luxury brands. We are proud to provide the robust, scalable platform that enables Tiger Resort to extend the premium Okada Manila experience to a growing nationwide audience of digital players,” said Mr. Brian Ng, President of PhilWeb Corporation.

“This launch marks an important step in Okada Manila’s digital expansion as we bring our gaming experience to a wider audience across the Philippines through OKADA PLAY. OKADA PLAY complements our land-based operations and our existing online platform, while PhilWeb’s technology and operational expertise help us deliver a trusted online gaming experience associated with the Okada Manila brand,” said Mr. Nobuki Sato, President and Chief Operating Officer of Okada Manila.

This milestone further solidifies PhilWeb’s track record of deploying integrated technology platform and content solutions for leading regulated operators in the Philippine market, reinforcing the Company’s strategic position at the centre of the industry’s digital evolution.

The post PhilWeb Announces the Official Commercial Launch of OKADA PLAY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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