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Meet the talented lady responsible for GrooveGaming’s technical projects

Published

6 years ago

September 22, 2020

Reading Time: 3 minutes

GrooveGaming have selected a talented woman as their Technical Project Manager, Tal Gabriel, who is responsible for the technical projects of one of the biggest content platforms on planet earth.

Diversity and inclusion are major corporate priorities for GrooveGaming, especially as the company continues to expand internationally serving a wide range of clients and partners. To fulfill the company’s vision, it is vital to choose diverse talent with the current GrooveGaming workforce being approximately 70% women. Given the aggregator’s innovation profile, this is achieved and sustained by the combination of perspectives from a diverse workforce and good partners. Gender equality and women’s empowerment are a primary focus area for GrooveGaming’s diversity and inclusion initiatives.

GrooveGaming’s 6-Continents Strategy from the get-go was predicated on data empowerment and capacity-building as a transformational company that realised that by increasing local marketing capability while instilling better services, processes and disciplines centrally, would have significant appeal across the industry. Today, more-and-more international casino brands and content partners are looking to develop interesting ventures with the dynamic aggregator of choice, especially in Europe, Asia, Africa and Latin America.

As a company, GrooveGaming strives to unleash team potential and break records every day, encouraging team members to be bold and make important decisions. In this sense, Tal has a huge impact on the business, lending her problem-solving skills to the technical team to maximise technical performance at the aggregator which is attracting attention from outside the igaming community for the quality of its technology.

GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

While the working day has not changed enormously for the GrooveGaming development team, who are scattered in 3 major centres – Ukraine, Georgia and Israel; plus serving suppliers and clients around the world, so getting used to working remotely from home has presented some adjustments. The silence of home has led to improved productivity and Tal is coordinating internal and external communications on integrations and other projects, such as business intelligence and big-data projects for the Groove Gaming platform, with a lot of her time being spent in online meetings relaying essential information and keeping everyone in the loop.

Her motto is ‘to be a step before the others’, meaning to know what the next technical step is and then to coordinate it within the GrooveGaming ecosystem. Apart from coordinating integrations with suppliers and clients, managing timelines, allocating tasks and ensuring that every task is assigned across the 3 teams, checking the process and status of everything each hour, she is also planning infrastructural work on the platform that is focused on upgrades and improvements, particularly centred on user experience to make it better for clients and suppliers to work with and taking into account the end goal that the platform is easy to use and comfortable for all the stakeholders making use of it.

Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, and Tal deeply understands the system and the system structure, and it is this knowledge that helps power her team and deliver excellent internal and external service, with Tal being available 24/7 to troubleshoot any urgent requests.

All of this explains why GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Tal Gabriel, GrooveGaming’s Technical Project Manager says: “We are always trying to be better, to be a step ahead of the market. GrooveGaming is a data company underpinned by big-data technologies, working at scale in the cloud and powered by artificial intelligence and machine-learning. The GrooveGaming development team has helped build significant competitive advantage from devising advanced algorithms, API development and state-of-the-art content management systems which put casino operators in total control of game offerings.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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