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Meet the talented lady responsible for GrooveGaming’s technical projects
GrooveGaming have selected a talented woman as their Technical Project Manager, Tal Gabriel, who is responsible for the technical projects of one of the biggest content platforms on planet earth.
Diversity and inclusion are major corporate priorities for GrooveGaming, especially as the company continues to expand internationally serving a wide range of clients and partners. To fulfill the company’s vision, it is vital to choose diverse talent with the current GrooveGaming workforce being approximately 70% women. Given the aggregator’s innovation profile, this is achieved and sustained by the combination of perspectives from a diverse workforce and good partners. Gender equality and women’s empowerment are a primary focus area for GrooveGaming’s diversity and inclusion initiatives.
GrooveGaming’s 6-Continents Strategy from the get-go was predicated on data empowerment and capacity-building as a transformational company that realised that by increasing local marketing capability while instilling better services, processes and disciplines centrally, would have significant appeal across the industry. Today, more-and-more international casino brands and content partners are looking to develop interesting ventures with the dynamic aggregator of choice, especially in Europe, Asia, Africa and Latin America.
As a company, GrooveGaming strives to unleash team potential and break records every day, encouraging team members to be bold and make important decisions. In this sense, Tal has a huge impact on the business, lending her problem-solving skills to the technical team to maximise technical performance at the aggregator which is attracting attention from outside the igaming community for the quality of its technology.
GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.
While the working day has not changed enormously for the GrooveGaming development team, who are scattered in 3 major centres – Ukraine, Georgia and Israel; plus serving suppliers and clients around the world, so getting used to working remotely from home has presented some adjustments. The silence of home has led to improved productivity and Tal is coordinating internal and external communications on integrations and other projects, such as business intelligence and big-data projects for the Groove Gaming platform, with a lot of her time being spent in online meetings relaying essential information and keeping everyone in the loop.
Her motto is ‘to be a step before the others’, meaning to know what the next technical step is and then to coordinate it within the GrooveGaming ecosystem. Apart from coordinating integrations with suppliers and clients, managing timelines, allocating tasks and ensuring that every task is assigned across the 3 teams, checking the process and status of everything each hour, she is also planning infrastructural work on the platform that is focused on upgrades and improvements, particularly centred on user experience to make it better for clients and suppliers to work with and taking into account the end goal that the platform is easy to use and comfortable for all the stakeholders making use of it.
Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, and Tal deeply understands the system and the system structure, and it is this knowledge that helps power her team and deliver excellent internal and external service, with Tal being available 24/7 to troubleshoot any urgent requests.
All of this explains why GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others.
GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
Tal Gabriel, GrooveGaming’s Technical Project Manager says: “We are always trying to be better, to be a step ahead of the market. GrooveGaming is a data company underpinned by big-data technologies, working at scale in the cloud and powered by artificial intelligence and machine-learning. The GrooveGaming development team has helped build significant competitive advantage from devising advanced algorithms, API development and state-of-the-art content management systems which put casino operators in total control of game offerings.”
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celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
PokerStars Open Namur returns May 27 with €1m guaranteed Main Event
Belgium stop at Circus Casino Resort Namur runs May 27–June 7 and adds PokerStars Live League points toward a €157,500 credit pool.
PokerStars will bring PokerStars Open Namur back to Circus Casino Resort Namur from May 27 to June 7, with the festival returning one day after the operator’s May 26 announcement.
The stop follows a 2025 edition PokerStars said was record-breaking for Belgium, including 1,571 entries in the Main Event and what it called the largest live tournament prize pool in Belgian poker history.
This year’s schedule is headlined by the €1,100 PokerStars Open Main Event, which carries a €1,000,000 guaranteed prize pool. Other listed highlights include the €400 PokerStars Open Cup (May 27-31), €3,300 Super High Roller (June 1-2), €2,200 High Roller (June 5-6), and €800 Mystery Bounty (June 6-7).
“Last year’s turnout reinforced Namur’s place as one of the most exciting live poker stops in Europe,” said Cedric Billot, Associate Director of Live Events Operations at PokerStars. “What makes the event special isn’t just the size of the fields, it’s the atmosphere around the entire festival.”
PokerStars also positioned Namur as a scoring stop in the PokerStars Live League, which awards points across High, Medium and Low leaderboard tiers. PokerStars said players are competing for a share of €157,500 in PokerStars LIVE event credit, with the top 30 players in each tier qualifying for a €100,000 freeroll at the first European Poker Tour festival of 2027.
The post PokerStars Open Namur returns May 27 with €1m guaranteed Main Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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