Latest News
Meet the talented lady responsible for GrooveGaming’s technical projects
GrooveGaming have selected a talented woman as their Technical Project Manager, Tal Gabriel, who is responsible for the technical projects of one of the biggest content platforms on planet earth.
Diversity and inclusion are major corporate priorities for GrooveGaming, especially as the company continues to expand internationally serving a wide range of clients and partners. To fulfill the company’s vision, it is vital to choose diverse talent with the current GrooveGaming workforce being approximately 70% women. Given the aggregator’s innovation profile, this is achieved and sustained by the combination of perspectives from a diverse workforce and good partners. Gender equality and women’s empowerment are a primary focus area for GrooveGaming’s diversity and inclusion initiatives.
GrooveGaming’s 6-Continents Strategy from the get-go was predicated on data empowerment and capacity-building as a transformational company that realised that by increasing local marketing capability while instilling better services, processes and disciplines centrally, would have significant appeal across the industry. Today, more-and-more international casino brands and content partners are looking to develop interesting ventures with the dynamic aggregator of choice, especially in Europe, Asia, Africa and Latin America.
As a company, GrooveGaming strives to unleash team potential and break records every day, encouraging team members to be bold and make important decisions. In this sense, Tal has a huge impact on the business, lending her problem-solving skills to the technical team to maximise technical performance at the aggregator which is attracting attention from outside the igaming community for the quality of its technology.
GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.
While the working day has not changed enormously for the GrooveGaming development team, who are scattered in 3 major centres – Ukraine, Georgia and Israel; plus serving suppliers and clients around the world, so getting used to working remotely from home has presented some adjustments. The silence of home has led to improved productivity and Tal is coordinating internal and external communications on integrations and other projects, such as business intelligence and big-data projects for the Groove Gaming platform, with a lot of her time being spent in online meetings relaying essential information and keeping everyone in the loop.
Her motto is ‘to be a step before the others’, meaning to know what the next technical step is and then to coordinate it within the GrooveGaming ecosystem. Apart from coordinating integrations with suppliers and clients, managing timelines, allocating tasks and ensuring that every task is assigned across the 3 teams, checking the process and status of everything each hour, she is also planning infrastructural work on the platform that is focused on upgrades and improvements, particularly centred on user experience to make it better for clients and suppliers to work with and taking into account the end goal that the platform is easy to use and comfortable for all the stakeholders making use of it.
Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, and Tal deeply understands the system and the system structure, and it is this knowledge that helps power her team and deliver excellent internal and external service, with Tal being available 24/7 to troubleshoot any urgent requests.
All of this explains why GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others.
GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
Tal Gabriel, GrooveGaming’s Technical Project Manager says: “We are always trying to be better, to be a step ahead of the market. GrooveGaming is a data company underpinned by big-data technologies, working at scale in the cloud and powered by artificial intelligence and machine-learning. The GrooveGaming development team has helped build significant competitive advantage from devising advanced algorithms, API development and state-of-the-art content management systems which put casino operators in total control of game offerings.”
Powered by WPeMatico
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
The post Behind the Game What Makes Products Convert appeared first on Americas iGaming & Sports Betting News.
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
Top 3 must-have factors of a successful iGaming product: what has the strongest impact on Reg2Dep today?
Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, plays a major role.
It’s also important to pay attention to bonus policy. The bonus offer must match the audience’s expectations and be easy to understand.
Speed is equally important — everything should be tested, from page loading to payment confirmation. Alignment between the offer and the player’s expectations (shaped by the traffic), including proper game selection in the lobby, also plays a major role.
Top-3 factors that stand out:
- First, the product must provide the maximum number of local payment methods with high approval rates.
- Second, it needs strong retention and VIP retention — achieved through CRM, bonus mechanics, and gamification.
- And of course, the foundation is a stable, fast platform without technical issues.
If you want to work right away with products where this system is already well-established and generates stable profit, join N1 Partners!
What do partners need to know when choosing a product and which red flags can’t be ignored?
You should pay attention to all product weaknesses, especially:
- Low payment approval rates.
- Confusing or irrelevant bonus terms.
- Slow support and weak brand reputation in the community.
- Unstable website performance on mobile devices.
Most often, the quality of the payment infrastructure and the availability of local solutions are underestimated.
Partners also don’t always consider retention depth and VIP segment management, as well as basic factors like page load speed and product stability.
Which onboarding elements determine whether a player makes the first deposit and where do users most often drop off?
Players don’t like to wait — fast and simple registration is crucial (1–2 steps, no unnecessary fields). There must also be a clear and understandable welcome offer, and the path to deposit should be direct and fast, with helpful prompts. If these conditions are met, players won’t drop off at the earliest stages.
Convenience is important for players at every stage of the way to the deposit, so the main points of the user loss look like this:
- At the payment method selection stage.
- At the data entry stage — if the form is too long or complicated.
- During redirection to a PSP — especially if there are payment approval issues.
- At the stage of exploring bonuses or choosing content and games — if the terms or interface are not clear enough.
Which UX changes in N1 Partners projects have recently driven the biggest conversion growth?
The greatest impact came from three areas: increasing the number of local payment solutions, personalising offers immediately after registration based on traffic type, and updating the cashier.
The new payment area became clearer and more stable for players, which directly improved conversion rates.
How does player behaviour differ across GEOs, and how do N1 Partners products adapt to Tier-1 GEOs?
User behaviour differs significantly depending on the GEO, from preferences in payment methods to the perception of bonuses.
In Tier-1, players are more demanding: product speed, transparent conditions, user-friendly UX, and a wide range of local payment solutions are critical for them.
In Tier-2, users are more sensitive to bonuses and retention mechanics, take longer to make a deposit decision, and react more strongly to the size and terms of the offer.
N1 Partners products adapt to these features through localisation of payment methods, UX development, and gamification.
Which product hypotheses most often drive Reg2Dep growth?
The most consistently effective hypotheses are those focused on simplifying the deposit flow and expanding the list of payment methods. Additional growth comes from personalised welcome offers tailored to the traffic source and type.
Which features of N1 Partners products help achieve high conversion?
A key role is played by strong payment expertise and extensive localisation of payment solutions. Conversion is further boosted by a fast registration form, a flexible bonus system with clear terms, and advanced gamification. All of this is continuously optimised through A/B testing at every stage of the funnel.
To sum up, a high Reg2Dep is the result of a systematically built product: strong payment infrastructure with local methods, fast and intuitive UX, and relevant bonus logic. This combination determines whether traffic turns into revenue.
If you want to drive traffic to strong products designed for players, start working with N1 Partners. The affiliate programme unites 14+ casino and sportsbook brands with high Reg2Dep, operates in 10+ Tier-1 GEOs, and offers competitive scaling conditions — payouts up to €700 CPA for top partners and RevShare up to 55% + NNCO.
Be number one with N1!
-
Canada7 days agoAnalysis flags World Cup 2026 stress test for Canada’s patchwork betting rules
-
2026 FIFA World Cup7 days ago
Canada’s Provincial Betting Divide Will Be Exposed During the 2026 World Cup, New Analysis Finds
-
Asia7 days ago
IGT Presents Powerful Combination of Gaming and FinTech Solutions at G2E Asia 2026
-
Canada7 days ago
RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026
-
Compliance Updates6 days ago
Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
-
Asia5 days ago
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
Acquisitions/Merger6 days ago
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
-
Compliance Updates7 days ago
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
