Latest News
Meet the talented lady responsible for GrooveGaming’s technical projects
GrooveGaming have selected a talented woman as their Technical Project Manager, Tal Gabriel, who is responsible for the technical projects of one of the biggest content platforms on planet earth.
Diversity and inclusion are major corporate priorities for GrooveGaming, especially as the company continues to expand internationally serving a wide range of clients and partners. To fulfill the company’s vision, it is vital to choose diverse talent with the current GrooveGaming workforce being approximately 70% women. Given the aggregator’s innovation profile, this is achieved and sustained by the combination of perspectives from a diverse workforce and good partners. Gender equality and women’s empowerment are a primary focus area for GrooveGaming’s diversity and inclusion initiatives.
GrooveGaming’s 6-Continents Strategy from the get-go was predicated on data empowerment and capacity-building as a transformational company that realised that by increasing local marketing capability while instilling better services, processes and disciplines centrally, would have significant appeal across the industry. Today, more-and-more international casino brands and content partners are looking to develop interesting ventures with the dynamic aggregator of choice, especially in Europe, Asia, Africa and Latin America.
As a company, GrooveGaming strives to unleash team potential and break records every day, encouraging team members to be bold and make important decisions. In this sense, Tal has a huge impact on the business, lending her problem-solving skills to the technical team to maximise technical performance at the aggregator which is attracting attention from outside the igaming community for the quality of its technology.
GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the igaming industry, constantly developing functionality and improving user experience. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.
While the working day has not changed enormously for the GrooveGaming development team, who are scattered in 3 major centres – Ukraine, Georgia and Israel; plus serving suppliers and clients around the world, so getting used to working remotely from home has presented some adjustments. The silence of home has led to improved productivity and Tal is coordinating internal and external communications on integrations and other projects, such as business intelligence and big-data projects for the Groove Gaming platform, with a lot of her time being spent in online meetings relaying essential information and keeping everyone in the loop.
Her motto is ‘to be a step before the others’, meaning to know what the next technical step is and then to coordinate it within the GrooveGaming ecosystem. Apart from coordinating integrations with suppliers and clients, managing timelines, allocating tasks and ensuring that every task is assigned across the 3 teams, checking the process and status of everything each hour, she is also planning infrastructural work on the platform that is focused on upgrades and improvements, particularly centred on user experience to make it better for clients and suppliers to work with and taking into account the end goal that the platform is easy to use and comfortable for all the stakeholders making use of it.
Platform development is strongly influenced by taking into account the constantly changing landscape of the iGaming space, and Tal deeply understands the system and the system structure, and it is this knowledge that helps power her team and deliver excellent internal and external service, with Tal being available 24/7 to troubleshoot any urgent requests.
All of this explains why GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others.
GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
Tal Gabriel, GrooveGaming’s Technical Project Manager says: “We are always trying to be better, to be a step ahead of the market. GrooveGaming is a data company underpinned by big-data technologies, working at scale in the cloud and powered by artificial intelligence and machine-learning. The GrooveGaming development team has helped build significant competitive advantage from devising advanced algorithms, API development and state-of-the-art content management systems which put casino operators in total control of game offerings.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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