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New watchdog formed to protect punter’s interests

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A new voluntary organisation has been formed with the aim of protecting members of the betting public from rogue tipsters. The UK Association of Sports Tipping has just launched after 2 well known reviewers joined forces to organise things.

Chris Sowerby and Peter Philipson together have conducted over 2000 service reviews and have wide experience of the range of tipsters that are available. They commented that “UKAST will for the first time allow punters to check if a service being promoted operates in an open and honest manner.”

UKAST’s aim is to offer independent verification and accountability for tipster services operating in the UK. It provides objective information to allow potential customers to make informed choices about tipster services, whilst at the same time providing genuine and authentic services with a recognisable accreditation that attests to their fairness, transparency and integrity.

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All membership applications will be actively vetted and approved members will be entered on the public database. In addition a disputes resolution facility is available which certified members have agreed to comply with.

Approved members may display their registered details with a watermarked badge as shown.

The first commercial member is Bet Chat which publishes football services and general betting advice. Founder Josh Allen said “The sports tipping industry has been sorely in need of a verification body for many years now. Not only does the lack of one lead to consumers falling foul of scams and incompetent tipping, it also results in scepticism around genuine tipster platforms.

In Chris and Peter, UKAST is run by two people with exceptional experience in the world of proofing and reviewing and I see them as the ideal duo to head up this new venture. I didn’t need to think twice about submitting my platform to their verification service, and nor should anybody else!”

Other industry players have welcomed the formation of UKAST including Brian Chappell from Justice for Punters which fights for a ‘fair playing field’ for those who like a bet. He said, “J4P welcomes this new Association and the standards it is trying to achieve. We wish UKAST all the best.”

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Soon the public should be asking any tipster or service that is not a UKAST member why that is.

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FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’

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FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first sports AI assistant on its WhoScored.com brand.

Teammate translates natural-language commands from sports fans and bettors, powered by a Google Gemini partnership, and redirects them to relevant betting opportunities, forecasting insight, and sporting data, to help enhance the user experience of football stats enthusiasts, as well as help level the playing field against the sportsbook, using text and data visualisations as communication.

Utilising the FairPlay network’s 25+ years of sports data assets, and its recent integration of a cutting-edge deep-learning neural engine, Teammate is the most advanced, AI-powered and fan-first tool which will allow the increasingly stats-hungry sports audience to go deeper into the numbers to enhance both their pre-match and live engagement and betting decisions.

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Google Gemini has led the AI assistant charge of recent years, mastering creative and productivity tools, advanced reasoning and complex tasks, and engaging content delivery, all powered by its various advanced LLMs. Using this sophisticated platform, Teammate will access the same, well-known UI, while adapting its design and responses for those related to sports data.

Teammate, live now in beta mode, will revolutionise how sports fans find information, whether they’re a die-hard fan, a fantasy strategist, or lining up a bet builder, with its front-end designed to fit seamlessly as a white label into partner apps and websites, increasing brand stickiness and offering monetisation opportunities for those hosting the sports lifestyle tool.

Stuart Simms, group CEO at FairPlay Sports Media, said: “AI has integrated rapidly into our day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines our prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.

“Whether you need betting inspiration, you’re looking to find the best value that backs up a gut betting pick or want to explore betting opportunities around a player’s recent run of form, Teammate will point you in the direction to find the best bets and the most relevant markets, alongside forecasted tips and associated statistics and data.”

The post FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’ appeared first on European Gaming Industry News.

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Nolimit City extends xMechanic licensing deal with Sneaky Slots

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World leading slots innovator, Nolimit City, has partnered up with the newly announced slots studio, Sneaky Slots.

Nolimit City have licensed out their trademarked xMechanics to Sneaky Slots, for use in their future game portfolio.

The two have agreed to feature Nolimit City’s proprietary xMechanics across several of Sneaky Slots new and yet to be announced slots roadmap.

Nolimit has always prided itself in creating a brand with a rich foundation and a loyal following thanks to its relentless innovation. Boasting over 19 in house xMechanics, Nolimit’s trademark mechanics will be featured on the new studio and promise to feature some of Nolimit’s most beloved mechanics, such as xNudge®, xWays®, xBomb® and several others. Players can experience several of these mechanics on classic titles, such as Brute Force, San Quentin xWays® and Fire In The Hole

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There’s not much to be said about Sneaky Slots as of yet, the mysterious studio seems to have a lot in store.

The post Nolimit City extends xMechanic licensing deal with Sneaky Slots appeared first on European Gaming Industry News.

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Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release

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Swing from the vines, exploring the jungle and its dense foliage for unimaginable riches! Various jungle animals join you in your quest to find gold, where each spin gives you plenty of opportunities. 

ELA Games presents its newest release: Legacy of Lost Gold. Are you ready for the adventure?

The Heroes of the Jungle

Legacy of Lost Gold’s crown jewel is its Hold & Win Bonus Game. Here, various jungle companions and heroes show up in the special top row, each bringing their unique power-up to help players on their quest:

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  • Collect all visible coins for an instant payout
  • Boost every coin by +1
  • Upgrade the reel below by +1 to +5
  • Multiply the reel below by x2

 

Additionally, respins will continue as long as new symbols land on the main bonus grid, giving players even more chances to stack their treasures high. Each time a hero arrives, the game’s intensity rises as the chance of juicy rewards increases!

ELA Games’ Latest Expedition

Legacy of Lost Gold is an example of the studio’s approach to game development: high-energy gameplay, visually-rich aesthetics, and engaging mechanics so players can have constant fun from the first spin to the last.

Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the new release, “The team loves looking for new ways to keep players engaged and invested… not just in winning, but in the journey itself. Legacy of Lost Gold adds to the immersion with characters that help along the way, creating an experience that players resonate with. In this game, you’re not just chasing the next win; you feel like the main character, where each spin could be impactful.”

 

Play Now!

The gold is out there… just waiting for someone to swoop in and take it. It’s not going to find itself! Play Legacy of Lost Gold today and see if you can discover the hidden riches.

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The post Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release appeared first on European Gaming Industry News.

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