Latest News
CampoBet becomes Official Sponsor of Champions Hockey League in Sweden
Leading brand to partner Champions Hockey League’s Swedish home matches
Innovative betting operator CampoBet will be the exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the seasons 2020-21 until 2022-23.
Top Swedish teams participating in the competition include Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, Lulea HF (2014/2015 winners), as well as current champions and four-time victors Frölunda Indians.
As an Official Sponsor of one of ice hockey’s most watched tournaments, the CampoBet logo will appear on rink boards and media backdrops in Sweden during the television broadcast of the initial eight highly anticipated matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg during the 2020-21 season. The brand will also feature on under-ice advertising should any Swedish teams progress to the round of 16.
The online sportsbook will also give its customers the chance to win signed souvenirs from Swedish teams, VIP tickets to attend the games and behind the scenes passes to selected matches for a few lucky participants.
Recently launched in the territory, CampoBet is a hugely popular continental brand and boasts a varied selection of sports betting events and options.
Boris Chaikin, CEO of CampoBet’s platform, said: “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so.
“We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures.”
Michael Witta, Infront Vice President Marketing Sales, said: “Sweden continues to be one of the most decorated nations in the CHL and its clubs have seen huge success in the competition. We are happy when brands like CampoBet can leverage that success and take full advantage of both the domestic and pan-European reach the CHL enjoys. We are excited to welcome them to the sponsorship roster.”
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Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
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