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AGA Activates Enforcement Process for Responsible Marketing Code for Sports Wagering

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To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) today activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering. The self-regulated, industry-wide program will be overseen by a Code Compliance Review Board, consisting of two independent co-chairs and five AGA member representatives:

  • Joe Bertolone, Executive Director, UNLV International Center for Gaming Regulation (co-chair)
  • Becky Harris, Distinguished Fellow in Gaming, UNLV International Gaming Institute (co-chair)
  • Laura McAllister Cox, Vice President of Regulatory Compliance & Legal Counsel, Rush Street Gaming
  • Stephen Martino, Senior Vice President & Chief Compliance Officer, MGM Resorts International
  • Sharon Otterman, Chief Marketing Officer, William Hill
  • Paul Pellizzari, Vice President, Global Social Responsibility, Hard Rock
  • Chris Soriano, Vice President & Chief Compliance Officer, Penn National Gaming

The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity for AGA members and non-members. Through the process launched today, industry stakeholders and consumers can flag perceived non-compliance with the code via AmericanGaming.org.

“Responsible Gaming Education Week provides a perfect opportunity to launch this important initiative, holding everyone accountable to a standard set by responsible operators,” said AGA President and CEO Bill Miller. “By adhering to this code, U.S. sports betting operators are putting consumers first, and I’m thankful to the distinguished industry representatives on the compliance review board who will help raise the bar for the marketing of sports betting activity in the United States.”

AGA’s Responsible Marketing Code for Sports Wagering supplements individual companies’ existing responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct, which includes limitations on frequency of advertisements.

Held annually, RGEW (Sept. 13-19, 2020) provides an opportunity to showcase the industry’s year-round commitment to responsible gaming by refreshing employee training, promoting gaming literacy to customers, and working with community partners on advancing RG initiatives. This year, the AGA is highlighting Have A Game Plan.® Bet Responsibly., its public service campaign to educate new and seasoned sports bettors on responsible sports betting amidst the rapid expansion of legal sports betting.

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CasinoCanada Partners with IntellectBet

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CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”

The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.

The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.

IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.

The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps Taps Betty to Boost Content Options for Ontario Players

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Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.

Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.

This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with Betty to expand content choice in Ontario

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Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.

Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.

This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.

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