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NBA Trading Blows: this week’s betting market movers and shakers from Cloudbet
The theme-park surrounds of the NBA bubble are a most appropriate venue for what has certainly been a roller-coaster ride of a postseason. The conference semifinals have so far seen one of the title favourites – Milwaukee – bundled out unceremoniously, while the Los Angeles teams – the Clippers and the Lakers – are close to moving through.
Yes, there has been no shortage of drama in the NBA bubble, even without the crowd support and the home-court advantages conferred to higher-seeded teams. Arguably, the games have been more dramatic precisely for those reasons. The first round of the playoffs was highlighted by buzzer beaters, phenomenal individual scoring and a temporary halt to protest yet another police shooting in America.
Lebron James, the game’s best-known player, has rediscovered his imperious form, while the Bucks’ Giannis Antetokounmpo may have to console himself with the MVP award (for which he’s heavily favored to win), now that he’s been relegated to the sidelines.
With the Eastern and Western Conference finals beckoning, it’s appropriate for us at Cloudbet to take stock of the big market moves over the past week.
Miami heats up
Title odds: 4.88/+388 (from 8/+700 on 4 September)
The Heat are the hot team at the moment after sweeping Indiana in the first round and rolling over the Bucks in five games. Miami cornerstone Jimmy Butler is playing close to his All-Star best, backed by strong performances Bam Adebayo and Goran Dragic, among others.
This is a line-up that outgunned Indiana and Milwaukee by an average margin of 8 points per match, and includes Duncan Robinson, who is fifth in the league for made 3-pointers this season. They’re now heading to their first Eastern Conference finals since 2014, but Butler is focused on bigger things:
Making the conference finals “means a lot, but that’s not my goal,” the All-Star swingman told reporters after closing out the Bucks series. “We want to win it. We want a championship and I think that’s what we’re focused on.”
Butler, who is currently in the deepest playoff run of his eight-year career, indicated that the Heat haven’t played their best basketball yet: “I don’t think we’ve played a full 48-minute game yet and that’s what’s promising. If we do lock in from start to finish and play the way that we’re capable and the way that we’re supposed to, the game will be a lot easier. But it’s yet to happen and we’ve got to have it happen in the next round.”
An ominous signal for their next opponent, the winner of the Toronto-Boston semifinal.
We the West
Los Angeles Clippers title odds: 2.76/+176 (from 3.14/214)
Los Angeles Lakers title odds:2.96/+196 (from 3.54/254)
While not a massive improvement in their lines, it’s worth just talking about the two LAs because of their star-studded line-ups, and because they’re inching closer to facing each other in the Western Conference finals. Both units are leading all current playoff teams in points per game and field-goal percentage.
The Clippers were efficient in dispatching Dallas in the first round, even through injury and Covid-related personnel issues, and now hold a commanding 3-1 series lead over Denver. Kawhi Leonard is the joint second-highest scorer of all players left in the playoffs (with the Lakers’ Anthony Davis), and the Clippers have averaged more points than any other unit in the postseason.
They’ve been boosted by the return of guard Patrick Beverley from a calf injury, and some solid scoring efforts from their other superstar Paul George. Markets favor the Clippers to end the Nuggets series in Game 5 (1.25/-405).
Meanwhile, after early bubble yips, the Lakers have rediscovered their offense in the playoffs, averaging 114 points per game. That’s a big improvement over the 106 they had in their eight regular season contests in the bubble.
GOAT contender Lebron James has lifted his game, as he has done frequently in his career: He’s currently the playoffs’ assists leader, with 9 dimes per game, and the league’s fourth-highest scorer this month. The Lakers have been boosted by Rajon Rondo, who has taken some of the playmaking burden off James’ shoulders.
The Lakers are 3-1 up against a Houston Rockets team that can also score by the truckload, but are coming off a seven-game series against Oklahoma City. Rocket guard Russell Westbrook has shown some flashes of brilliance, but has been struggling with form and a thigh injury.
The Lakers’ latest victory over the Rockets is James’ 163rd playoff win – the most by any player in NBA history.
“It doesn’t happen without the supporting cast,” James said of his playoff record, after winning Game 3 against Houston. The same is certainly true of winning a championship this year, and based on their recent form, the Lakers are looking good on that front.
We the… North?
Boston title odds: 8.03/+703 (from 7.09/+609)
Toronto title odds: 9.95/+895 (from 13/+1200)
The Celtics replace Milwaukee as favorites to take the Eastern Conference title after sweeping Philadelphia in the first round and winning the first two games over the Toronto Raptors. Since then, Boston’s line has drifted as they dropped three of the last four games to a Raptor unit that continues to defy expectations.
Jayson Tatum has been a stud for the Celtics in the playoffs, leading his team with 27 points per game, with support from Kemba Walker and Jaylen Brown. The Raps, however, found a way to contain Walker in Game 6, a double-overtime thriller destined for the pantheon of classic NBA match-ups.
Defending champions Toronto, meanwhile, refuse to go quietly into the night, thanks to gutsy performances from guards Kyle Lowry and Fred Van Vleet. This is a team that had the second-most regular season wins in the league this year, even without Kawhi Leonard, who left for the Clippers after last year’s title run.
The Raps have now leveled the series with the much more talented and fancied Celtics – and are looking to go one step further.
“Winning is all that matters right now,” a determined Lowry said after scoring 33 points in Game 6. “Just go and win, it don’t matter how you get it done, don’t matter who gets to do it.”
Truer words rarely spoken.
Results and odds are current as of 8am UTC on Friday 11 September.
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Brazil
RubyPlay expands Brazilian presence through partnership with Esportes da Sorte
RubyPlay goes live with Esportes da Sorte, the flagship Esportes Gaming Brasil Group brand, to elevate player engagement across Brazil’s regulated market
RubyPlay, a studio-based content ecosystem, has strengthened its position in Brazil after partnering with leading online casino operator, Esportes da Sorte.
The launch features a selection of RubyPlay’s most popular titles, including Mad Hit® Diamonds and Mad Hit® Mr Coin. Content from Koala Games, RubyPlay’s market-focused studio with a strong focus on the Brazilian market, has also gone live with Esportes da Sorte, including Voltage Blitz® Rapid, 3 Big Barrels® Buffalo, and Voltage Blitz® Vortex.
The launch with the tier 1 operator forms part of RubyPlay’s wider expansion strategy in Brazil’s regulated market and is part of a broader go-live across the Esportes Gaming Brasil group, which includes additional launches with group brands LOTTU and OnaBet.
RubyPlay has established a strong track record of delivering high-performing, localised content tailored to Brazilian player preferences, driving engagement and delivering value for its partners.
By combining RubyPlay’s distinctive Latin American game design expertise with Esportes da Sorte’s strong market presence, the partnership is set to deliver a compelling entertainment experience to a broad audience of online players across Brazil’s rapidly growing market.
Dima Reiderman, CCO at RubyPlay, said: Brazil is a central part of our growth strategy, and working alongside an influential operator like Esportes da Sorte marks an important milestone in our growth strategy.
“Their firm regional presence, paired with our localised, high-performing content, creates a powerful proposition that we believe will resonate strongly with players.”
Hugo Baungartner, CBO at Esportes da Sorte, added: “We are committed to offering our players engaging, high-quality gaming experiences, and partnering with RubyPlay represents an important step forward in that journey.
RubyPlay’s strong focus on Brazil and its investment in truly localised content make them a highly valuable partner, giving us confidence in the long-term success of this collaboration and in our continued growth within the regulated market.”
The post RubyPlay expands Brazilian presence through partnership with Esportes da Sorte appeared first on Americas iGaming & Sports Betting News.
Bet Rite
Spintec Expands into Canada with Bet Rite
Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.
Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.
For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.
Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.
Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”
Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”
The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth
Yaspa, the renowned fintech focusing on instant payments and identity solutions, today reveals the appointment of Justin Fraser as its Chief Revenue Officer.
Fraser becomes part of Yaspa’s executive team during a crucial period of global growth. He has more than 20 years of commercial leadership experience in the payments ecosystem, having occupied senior leadership positions at notable industry companies like Cybersource, Visa, and Paysafe.
Having a career centered on maneuvering through intricate payment environments, he offers knowledge in rapidly expanding, regulated sectors such as iGaming, cryptocurrency, and financial technology.
As the new CRO, Fraser will manage Yaspa’s worldwide commercial strategy, concentrating on expanding the company’s Intelligent Payment platform, which integrates open banking with AI-powered customer insights, throughout the UK, Europe, and North America.
Yaspa CEO James Neville said: “We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”
Justin Fraser said: “Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”
Fraser will collaborate closely with the recently strengthened US team, which includes the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.
This statement comes after a year of significant growth for Yaspa, highlighted by increasing its workforce from 15 to 75 employees and successfully securing a $12 million investment round spearheaded by Discerning Capital. In this timeframe, the firm broadened its international presence with new ventures in Atlanta and Leeds, while winning esteemed honors such as the 2025 Payments Award for Real-Time Payments Innovation and a spot on the CB Insights Top 100 Fintech list.
The post Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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