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NBA Trading Blows: this week’s betting market movers and shakers from Cloudbet
The theme-park surrounds of the NBA bubble are a most appropriate venue for what has certainly been a roller-coaster ride of a postseason. The conference semifinals have so far seen one of the title favourites – Milwaukee – bundled out unceremoniously, while the Los Angeles teams – the Clippers and the Lakers – are close to moving through.
Yes, there has been no shortage of drama in the NBA bubble, even without the crowd support and the home-court advantages conferred to higher-seeded teams. Arguably, the games have been more dramatic precisely for those reasons. The first round of the playoffs was highlighted by buzzer beaters, phenomenal individual scoring and a temporary halt to protest yet another police shooting in America.
Lebron James, the game’s best-known player, has rediscovered his imperious form, while the Bucks’ Giannis Antetokounmpo may have to console himself with the MVP award (for which he’s heavily favored to win), now that he’s been relegated to the sidelines.
With the Eastern and Western Conference finals beckoning, it’s appropriate for us at Cloudbet to take stock of the big market moves over the past week.
Miami heats up
Title odds: 4.88/+388 (from 8/+700 on 4 September)
The Heat are the hot team at the moment after sweeping Indiana in the first round and rolling over the Bucks in five games. Miami cornerstone Jimmy Butler is playing close to his All-Star best, backed by strong performances Bam Adebayo and Goran Dragic, among others.
This is a line-up that outgunned Indiana and Milwaukee by an average margin of 8 points per match, and includes Duncan Robinson, who is fifth in the league for made 3-pointers this season. They’re now heading to their first Eastern Conference finals since 2014, but Butler is focused on bigger things:
Making the conference finals “means a lot, but that’s not my goal,” the All-Star swingman told reporters after closing out the Bucks series. “We want to win it. We want a championship and I think that’s what we’re focused on.”
Butler, who is currently in the deepest playoff run of his eight-year career, indicated that the Heat haven’t played their best basketball yet: “I don’t think we’ve played a full 48-minute game yet and that’s what’s promising. If we do lock in from start to finish and play the way that we’re capable and the way that we’re supposed to, the game will be a lot easier. But it’s yet to happen and we’ve got to have it happen in the next round.”
An ominous signal for their next opponent, the winner of the Toronto-Boston semifinal.
We the West
Los Angeles Clippers title odds: 2.76/+176 (from 3.14/214)
Los Angeles Lakers title odds:2.96/+196 (from 3.54/254)
While not a massive improvement in their lines, it’s worth just talking about the two LAs because of their star-studded line-ups, and because they’re inching closer to facing each other in the Western Conference finals. Both units are leading all current playoff teams in points per game and field-goal percentage.
The Clippers were efficient in dispatching Dallas in the first round, even through injury and Covid-related personnel issues, and now hold a commanding 3-1 series lead over Denver. Kawhi Leonard is the joint second-highest scorer of all players left in the playoffs (with the Lakers’ Anthony Davis), and the Clippers have averaged more points than any other unit in the postseason.
They’ve been boosted by the return of guard Patrick Beverley from a calf injury, and some solid scoring efforts from their other superstar Paul George. Markets favor the Clippers to end the Nuggets series in Game 5 (1.25/-405).
Meanwhile, after early bubble yips, the Lakers have rediscovered their offense in the playoffs, averaging 114 points per game. That’s a big improvement over the 106 they had in their eight regular season contests in the bubble.
GOAT contender Lebron James has lifted his game, as he has done frequently in his career: He’s currently the playoffs’ assists leader, with 9 dimes per game, and the league’s fourth-highest scorer this month. The Lakers have been boosted by Rajon Rondo, who has taken some of the playmaking burden off James’ shoulders.
The Lakers are 3-1 up against a Houston Rockets team that can also score by the truckload, but are coming off a seven-game series against Oklahoma City. Rocket guard Russell Westbrook has shown some flashes of brilliance, but has been struggling with form and a thigh injury.
The Lakers’ latest victory over the Rockets is James’ 163rd playoff win – the most by any player in NBA history.
“It doesn’t happen without the supporting cast,” James said of his playoff record, after winning Game 3 against Houston. The same is certainly true of winning a championship this year, and based on their recent form, the Lakers are looking good on that front.
We the… North?
Boston title odds: 8.03/+703 (from 7.09/+609)
Toronto title odds: 9.95/+895 (from 13/+1200)
The Celtics replace Milwaukee as favorites to take the Eastern Conference title after sweeping Philadelphia in the first round and winning the first two games over the Toronto Raptors. Since then, Boston’s line has drifted as they dropped three of the last four games to a Raptor unit that continues to defy expectations.
Jayson Tatum has been a stud for the Celtics in the playoffs, leading his team with 27 points per game, with support from Kemba Walker and Jaylen Brown. The Raps, however, found a way to contain Walker in Game 6, a double-overtime thriller destined for the pantheon of classic NBA match-ups.
Defending champions Toronto, meanwhile, refuse to go quietly into the night, thanks to gutsy performances from guards Kyle Lowry and Fred Van Vleet. This is a team that had the second-most regular season wins in the league this year, even without Kawhi Leonard, who left for the Clippers after last year’s title run.
The Raps have now leveled the series with the much more talented and fancied Celtics – and are looking to go one step further.
“Winning is all that matters right now,” a determined Lowry said after scoring 33 points in Game 6. “Just go and win, it don’t matter how you get it done, don’t matter who gets to do it.”
Truer words rarely spoken.
Results and odds are current as of 8am UTC on Friday 11 September.
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Andrew Cochrane Chief Commercial Officer at Soft2Bet
Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year
NEXT.io, the World’s iGaming Community, Soft2Bet as Headline Partner for NEXT Summit: New York 2026, marking the third consecutive year of partnership between the two organisations.
Taking place on 10–11 March 2026 at Convene, Brookfield Place, NEXT Summit: New York has become the definitive US-focused iGaming and sports betting event on the East Coast.
As one of the first major industry gatherings of the year, the Summit brings together senior leaders shaping the future of regulated gambling in North America and beyond.
Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a commitment to advancing meaningful industry dialogue. What began as headline sponsorship has developed into an ongoing partnership that has helped scale the event’s seniority, relevance, and commercial impact year after year.
Overall NEXT Summit: New York 2026 is expected to welcome over 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.
As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to create a collaborative environment for sharing market intelligence and strengthening professional ties within the iGaming community.
Additionally, Soft2Bet will have key senior executives participate in in various keynote and panel sessions including:
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on more than two decades of leadership experience across regulated markets, international expansion, and large-scale commercial transformation.
David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, bringing legal and regulatory perspective to one of the industry’s most commercially critical challenges.
“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship,” said Pierre Lindh Co-Founder and Managing Director of NEXT.io. “We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”
“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers and regulators into the same room to exchange insight and raise standards together.” said Andrew Cochrane, Chief Commercial Officer at Soft2Bet.
Soft2Bet is widely recognised for its innovative approach to iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), as well as its expanding presence across regulated global markets. Its continued headline partnership reinforces both the company’s long-term commitment to North America and its role in shaping the industry’s most important strategic conversations.
NEXT Summit: New York 2026 will also be supported by a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.
The post Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year appeared first on Americas iGaming & Sports Betting News.
Latest News
NdP INTERAZAR 2026 – Participación de Melilla en Interazar
Interazar reunirá de nuevo a Operadores, empresas y administraciones en Madrid los próximos días 28 y 29 de abril
Interazar volverá a ser el gran escaparate donde se mide el pulso real de la industria nacional, y en esta nueva edición contará nuevamente con la participación activa de la Ciudad Autónoma de Melilla, que refuerza así su compromiso con un Sector clave para su estrategia de crecimiento económico y tecnológico.
En este contexto, Melilla llega a la Feria Española del Juego los próximos días 28 y 29 de abril con la intención de seguir ganando visibilidad como destino atractivo para el Juego online y para las empresas tecnológicas que orbitan en torno al Sector. La ciudad ha ido construyendo un entorno competitivo basado en un marco fiscal favorable, acompañamiento institucional y una apuesta clara por la innovación aplicada al Juego.
Interazar se presenta, así, como un escenario natural para seguir avanzando en esta estrategia. La participación de Melilla refleja una estrategia continuada, con resultados visibles, que busca afianzar su posición como uno de los polos emergentes del Juego online y la innovación en España.
The post NdP INTERAZAR 2026 – Participación de Melilla en Interazar appeared first on Americas iGaming & Sports Betting News.
Conferences
SportsGrid to return to NEXT NYC 2026
Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.
NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.
This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.
Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.
Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.
Confirmed speakers include:
- Adam Greenblatt, CEO of BetMGM;
- Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
- Benjie Cherniak, Principal at Avenue H Capital;
- Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
- Roger Ehrenberg, Managing Partner at Eberg Capital;
- Ramy Ibrahim, Managing Director at Moelis & Company;
- Joey Levy, Founder and CEO of Betr;
- and Gavin Isaacs, Former CEO of Entain.
The programme will also feature voices from across the regulatory, legal and association landscape including:
- Tres York, VP of Government Relations at the American Gaming Association;
- Paul Burns, President & CEO of the Canadian Gaming Association;
- Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
- and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.
From the casino floor to emerging tech and capital markets, sessions will also include:
- Brooke Hilton, Head of Casino at PointsBet Canada;
- Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
- Davis Catlin, Managing Partner at Discerning Capital;
- Jeffrey Haas, Venture Partner at DreamCraft VC;
- Jamison Selby, CEO of Rubystone;
- Desiree Dickerson, Founder of THNDR;
- Kevin Scott, Chief Technology Officer at PGA of America;
- and Darren Woodson, Former NFL Player.
“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.
“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”
SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.
This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.
For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/
The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.
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