Eastern Europe
Microgaming strengthens its foothold in Romania with Superbet.ro
Microgaming has launched a selection of its most popular games with Superbet.ro, one of Romania’s leading betting and gaming providers.
Superbet has been a prominent online casino operator in Romania for the past five years, having established a popular live sports, virtual betting, and lottery offering since 2008. Now live on Microgaming’s platform, Superbet has access to an industry-leading portfolio of games supplied by a growing network of exclusive independent studios and content partners.
An assortment of legendary Microgaming titles are currently available to Superbet players, including Thunderstruck II and Immortal Romance, which was enhanced with a host of upgrades in May, branded smash hits such as Game of Thrones, and recent exclusive slots such as Book of Oz (Triple Edge Studios), Break da Bank Again Respin (Gameburger Studios) and Dragon Shard (Stormcraft Studios).
“We are delighted to welcome Superbet to our growing customer base in Romania and look forward to helping them continue to thrive in this important market with the addition of our varied content offering.” – Ian Turnbull, Director of Partnerships at Microgaming.
“Microgaming is a well-respected supplier and we have been immensely impressed with the variety and quality of their games portfolio, which we know will provide our players with entertaining gameplay experiences. We look forward to a positive and equally valuable working relationship with Microgaming, which marks a significant step in expanding our online influence in the Romanian market.” – concluded Joe Legge, Director of Gaming at Superbet.
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Eastern Europe
Conquering Challenges: TotoGaming in Romania – 1 Year in the Market
On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.
A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.
Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.
“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.
Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.
Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.
Introduced TotoChat, an active platform for users to interact and share their best experiences.
For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.
The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.
Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.
This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.
The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.
Eastern Europe
Bogdan Smeu joins CT Interactive as Regional Manager for Romania
Bogdan Smeu is the new Regional Manager for Romania at CT Interactive. With over 20 years in the gaming and entertainment industry, Bogdan brings a wealth of experience in sales, operations, and customer relationship management.
His strong track record in driving growth and achieving results, combined with his strategic approach to business development, makes him a great fit for this role.
Bogdan’s background includes leadership in sales management, business strategy, and team building, along with a focus on quality standards and budget optimization. His expertise in casino operations and hands-on industry experience further supports his capabilities.
Holding a degree from the “Henri Coanda” Air Force Academy and a technical background from Technical High School Hidromecanica Brasov, Bogdan’s unique mix of technical and managerial skills has driven his success in complex business environments.
At CT Interactive, he will focus on expanding our presence in Romania and aligning his extensive experience with our mission of providing innovative gaming solutions.
We wish him every success in his new role and look forward to the growth and achievements he will bring to the company.
The post Bogdan Smeu joins CT Interactive as Regional Manager for Romania appeared first on European Gaming Industry News.
Balkans
EGT Digital to showcase innovations at BEGE Expo 2024
At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”
EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry.
The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.
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