Logo will appear on West Ham’s Men’s and Women’s home, away and training kits under the Principal Partner agreement.

BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, the company said today. The BOYLE Sports logo will feature on the club’s Men’s and Women’s team home, away and training kits.

The extension keeps BOYLE Sports in place as West Ham’s Principal Partner into 2026/27. The company said it will continue supporter-facing activity across matchdays, digital channels and other club moments.

BOYLE Sports pointed to a “strong first year” of the multi-year partnership, including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.

BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”

West Ham United’s Interim Chief Executive Officer, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”

The post BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Quantum has agreed to acquire Cashback.co.uk, JoinCustard.co.uk and the Custard mobile app from Submission Technology, with the transaction set to complete on 1 July 2026. The deal adds two consumer rewards brands to Quantum’s portfolio and marks its entry into the digital rewards and cashback segment.

Cashback.co.uk operates as a UK cashback platform, while JoinCustard.co.uk launched in October 2024 as a digital rewards and gifting platform. The Custard mobile app is included as part of the acquisition.

Quantum said the acquisition expands its footprint beyond affiliate marketing into direct-to-consumer rewards products. The buyer pointed to 36% year-on-year revenue growth in 2025 and recent launches in Ireland, South Africa and multiple US states, adding that it now operates across the UK, US, Ireland and South Africa.

Jamie Walters, CEO of Quantum International Holdings, said: “Cashback and Custard are proven platforms with loyal users, clear product-market fit, and strong commercial potential. What they need now is scale, and that is where Quantum can add real value.

“We have the data, technology, and performance mindset to grow these platforms quickly and responsibly. This is a bold move into a fast-growing consumer rewards space, and a natural next step in our ambition to connect more people with better value across the digital economy.”

Quantum said its Qi Platform will support the acquired assets through faster product iteration, improved personalisation and deeper insight into user behaviour, with its in-house data engineering, machine learning and software engineering teams supporting integration.

Neil Durrant, CEO of Submission Technology, said: “We built Cashback and Custard from the ground up, and we are incredibly proud of what the team has achieved. Quantum is the right home for these platforms.

“Their technology, commercial relationships and ambition make them well placed to take Cashback and Custard to a much bigger audience. It is an exciting next chapter for both businesses.” Financial terms were not disclosed.

The post Quantum buys Cashback.co.uk and Custard rewards brands from Submission Technology appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.

Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.

Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.

Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”

Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”

The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.