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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

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Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play experience is available at the link below:

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1spin4win calls on the iGaming community to support children’s healthcare in Kenya

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1spin4win, an established slot provider, announces a charitable initiative supporting children facing cancer and CNS-related conditions in Kenya, while inviting the wider iGaming community to join the cause.

At 1spin4win, creating impact goes beyond the iGaming industry. With its new social initiative, the company aims to support children in need while encouraging the industry to come together around a meaningful cause.

To support this mission, the game provider is launching United for Impact — a charitable initiative dedicated to helping children with cancer and CNS-related conditions in Kenya. Through the campaign, 1spin4win invites partners and the wider iGaming community to join the initiative and contribute to collective change.

Limited access to specialized healthcare creates barriers for families seeking timely medical help for children with complex health conditions like cancer and CNS-related disorders. According to estimates, the country records around 3,000 new childhood cancer cases each year. However, the true number may be higher due to frequent misdiagnosis and the absence of a comprehensive national pediatric cancer registry. 

This often contributes to delayed treatment and poorer outcomes for children. While survival rates for childhood cancer exceed 80% in many developed countries, in Kenya, only around 20% of children survive. Late diagnosis, limited access to specialized care, and treatment abandonment caused by financial barriers remain among the key factors behind this disparity.

As part of the United for Impact initiative, 1spin4win will support Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s most established pediatric hospitals. Founded in 2010, the foundation works to expand access to quality healthcare for vulnerable and underserved children nationwide. Backed by a network of 18 medical centers serving over 400,000 patients annually, the organization provides treatment, specialized care, and outreach help for families in need.

The decision to support healthcare in Kenya reflects 1spin4win’s growing presence in African markets. As the studio continues to expand across the continent, it has built relationships with local iGaming brands, partners, and communities. In addition, the team has recently attended the iGaming AFRIKA Summit 2026, further strengthening its ties with the region.

Valiantsina Dubavets, Head of Marketing at 1spin4win, shared, “The iGaming industry is growing rapidly — new markets are emerging, major events are bringing people together, and a strong professional community continues to take shape. At a time like this, we believe it is especially important to direct some of that collective attention toward real social challenges. At 1spin4win, we see it as our responsibility to use our platform to contribute to initiatives that matter beyond the industry.”

Dr. Doreen Karimi, Oncology Doctor at Gertrude’s Children Hospital, commented, “By partnering with the Gertrude’s Hospital Foundation, your contribution goes directly toward breaking down the structural and financial walls that stand between a sick child and a healthy future. This includes covering complex procedures, training frontline health workers in remote counties, equipping specialized infrastructure, and supporting vulnerable families to prevent them from falling into poverty.”

The United for Impact campaign will become part of a broader series of activities aimed at connecting the iGaming community around charity causes and encouraging a culture of responsible business within the industry.

Learn more about how to join the initiative here.

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win calls on the iGaming community to support children’s healthcare in Kenya appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FairGambling Launches Crypto Casino Review and Analytics Platform With Provably Fair Tools and Extra Rewards

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New York, USA, June 5th, 2026, PlayNewswire

FairGambling, a new transparency and rewards platform for crypto casino players and Bitcoin gamblers, today announced its public launch. The platform combines on-chain analytics, provably fair verification tools, independent crypto casino reviews, live bonus code feeds, and an extra rewards program offering up to 30% rakeback across 40+ major crypto casino operators including Stake, Roobet, Shuffle, BC.Game, Gamdom, Bitcasino, 1win, Winna, Thrill and Duel, with much more to come.

FairGambling launches into a market that processed over $80 billion in crypto casino deposit volume last year. The platform’s analytics layer already tracks $45 billion+ of that flow in real time across the operators it covers. Despite the market’s scale, players still have limited tools to verify fairness, compare operators, or independently assess where their money is going.

Built as a Utility Layer, Not Another Affiliate Site

“Most casino review sites today are just rankings and sign-up bonuses,” said Seb, Co-Founder of FairGambling. “We wanted to build something different. A place where players can actually see what’s happening on-chain, verify their own bets, compare casinos based on data instead of marketing, and earn real rewards on top. All for free, with no obligations. That’s the gap we’re filling, and what’s live today is just the start of what we’re building.”

The platform brings together several player-first tools in one place:

  • On-chain crypto casino analytics, tracking real-time deposit volume, market share, unique depositors, and hot wallet activity across 50+ operators
  • Provably fair verifier for independently checking game outcomes from Stake, Roobet, Shuffle and other major operators
  • Independent crypto casino reviews and ratings scored across 10 weighted categories including fairness, financial transparency, KYC and licensing, compliance, and customer support
  • Live bonus code feed aggregating active promotions from supported operators
  • Bonus calculator and Stake stats calculator for analyzing personal betting history and rakeback value
  • Blackjack trainer for practicing basic strategy
  • Extra rakeback rewards program offering up to 30% on supported crypto casinos

Data-Driven Casino Comparison

Unlike traditional affiliate sites that rank casinos based on commercial agreements, FairGambling’s ratings are built from a weighted rubric covering analytics, fairness, financial transparency, bonus structure, compliance, and security. Each operator profile includes deposit volumes, hot wallet visibility, license details, no-KYC policies, bonus testing results showing how much players actually receive back in rewards when wagering a given amount, and side-by-side comparisons against other operators on the same metrics.

The analytics section is open to all visitors and shows live on-chain flows, allowing players to see which operators are processing real volume versus those with thin activity. This is a data point traditionally only available to industry insiders.

Community Reviews and Earning Crypto

FairGambling places verified player reviews at the center of its review system. Verified users can earn crypto rewards for eligible contributions, and the platform requires casino activity verification (such as VIP tier or wager history) before reviews are approved, which is intended to filter out the fake reviews common to other online gambling review sites.

“Trust in this space is broken,” Seb added. “We’re not going to fix that overnight, but giving players the data, the tools, and the rewards to actually engage critically with the operators they use, that’s the foundation. Everything else builds on that.”

The platform helps players find the best crypto casinos based on data, verify game fairness, and earn extra rakeback on top of what casinos already offer. FairGambling is now live and available worldwide, subject to local laws and eligibility requirements.

About FairGambling

FairGambling is a crypto casino transparency and rewards platform that helps players make more informed decisions across major Bitcoin and crypto gambling operators. The platform combines on-chain casino analytics, independent crypto casino reviews and ratings, provably fair verification tools, live bonus code feeds, player stats tools, a blackjack trainer, and an extra rewards program offering up to 30% extra rakeback. FairGambling currently covers 50+ crypto casino operators and has tracked $45 billion+ in historical deposit volume, with more added regularly.

For more information, users can visit FairGambling.com.

Responsible gambling notice: FairGambling is not a casino and does not accept bets or process gambling transactions. The platform provides analytics, reviews, verification tools, and rewards related to third-party crypto casino operators. FairGambling is intended for users aged 18+ or the legal gambling age in their jurisdiction. Gambling involves risk and can be addictive. Please play responsibly and follow all applicable local laws.

Contact

Co-Founder

Sebastian

[email protected]

The post FairGambling Launches Crypto Casino Review and Analytics Platform With Provably Fair Tools and Extra Rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1spin4win calls on the iGaming community to support children’s healthcare in Kenya

Published

on

1spin4win, an established slot provider, announces a charitable initiative supporting children facing cancer and CNS-related conditions in Kenya, while inviting the wider iGaming community to join the cause.

At 1spin4win, creating impact goes beyond the iGaming industry. With its new social initiative, the company aims to support children in need while encouraging the industry to come together around a meaningful cause.

To support this mission, the game provider is launching United for Impact — a charitable initiative dedicated to helping children with cancer and CNS-related conditions in Kenya. Through the campaign, 1spin4win invites partners and the wider iGaming community to join the initiative and contribute to collective change.

Limited access to specialized healthcare creates barriers for families seeking timely medical help for children with complex health conditions like cancer and CNS-related disorders. According to estimates, the country records around 3,000 new childhood cancer cases each year. However, the true number may be higher due to frequent misdiagnosis and the absence of a comprehensive national pediatric cancer registry. 

This often contributes to delayed treatment and poorer outcomes for children. While survival rates for childhood cancer exceed 80% in many developed countries, in Kenya, only around 20% of children survive. Late diagnosis, limited access to specialized care, and treatment abandonment caused by financial barriers remain among the key factors behind this disparity.

As part of the United for Impact initiative, 1spin4win will support Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s most established pediatric hospitals. Founded in 2010, the foundation works to expand access to quality healthcare for vulnerable and underserved children nationwide. Backed by a network of 18 medical centers serving over 400,000 patients annually, the organization provides treatment, specialized care, and outreach help for families in need.

The decision to support healthcare in Kenya reflects 1spin4win’s growing presence in African markets. As the studio continues to expand across the continent, it has built relationships with local iGaming brands, partners, and communities. In addition, the team has recently attended the iGaming AFRIKA Summit 2026, further strengthening its ties with the region.

Valiantsina Dubavets, Head of Marketing at 1spin4win, shared, “The iGaming industry is growing rapidly — new markets are emerging, major events are bringing people together, and a strong professional community continues to take shape. At a time like this, we believe it is especially important to direct some of that collective attention toward real social challenges. At 1spin4win, we see it as our responsibility to use our platform to contribute to initiatives that matter beyond the industry.”

Dr. Doreen Karimi, Oncology Doctor at Gertrude’s Children Hospital, commented, “By partnering with the Gertrude’s Hospital Foundation, your contribution goes directly toward breaking down the structural and financial walls that stand between a sick child and a healthy future. This includes covering complex procedures, training frontline health workers in remote counties, equipping specialized infrastructure, and supporting vulnerable families to prevent them from falling into poverty.”

The United for Impact campaign will become part of a broader series of activities aimed at connecting the iGaming community around charity causes and encouraging a culture of responsible business within the industry.

Learn more about how to join the initiative here.

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

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