Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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Amusnet
Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition
As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.
This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.
In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.
Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.
Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.
With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.
Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ArenaPlus
DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific
DigiPlus Interactive Corp. (DigiPlus), the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, has been named Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific, marking its second consecutive annual win in the category and reinforcing its leading industry position in the APAC region. The recognition was announced during the Global Gaming Awards ceremony held on June 2 at Conrad Manila.
One of the international gaming industry’s most prestigious awards programmes, the Global Gaming Awards, powered by Global Gaming Insider, recognise excellence in innovation, player experience, responsible gaming and operational excellence across both land-based and online gaming sectors. Winners are selected by a panel of senior industry executives with extensive experience and deep knowledge of the market, with the voting process independently adjudicated by KPMG to ensure rigor and transparency.
The Digital Operator of the Year category recognises operators that have demonstrated outstanding growth, innovation and player engagement over the past 12 months. DigiPlus emerged victorious from a shortlist of eight nominees, besting seven other operators across APAC.
Judges highlighted DigiPlus’ strong 2025 performance, the addition of over 500 new e-games on its platforms, and the rollout of industry-first responsible gaming tools. The company also continues its momentum in 2026 through major partnerships, including recently launched collaborations with Manny Pacquiao and the National Basketball Association (NBA).
In addition to its top industry honor, DigiPlus earned further recognition for its social impact initiatives, securing the first runner-up spot in the Corporate Social Responsibility (CSR) of the Year category.
The awards body commended DigiPlus for its impressive CSR work via the DigiPlus Foundation which delivers healthcare, education, disaster relief, and social empowerment programs to over 1 million beneficiaries and counting across the Philippines.
“We are honored to once again be recognized by the Global Gaming Awards. These prestigious international industry accolades reflect DigiPlus’ unwavering pursuit of excellence and our drive to continuously innovate, deepen player engagement, and champion responsible gaming across BingoPlus, ArenaPlus, and GameZone,” said DigiPlus Chairman Eusebio H. Tanco.
“Together with the recognition for DigiPlus Foundation, this back-to-back win affirms our commitment to delivering world-class digital entertainment to Filipinos while contributing to nation-building.”
The Global Gaming Awards also hold annual editions in the Americas and EMEA regions, recognising industry excellence across the globe.
The post DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Greece
SYNOT Games Announces New Partnership with Superbet
In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.
Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.
The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”
Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.
Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”
This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.
The post SYNOT Games Announces New Partnership with Superbet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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