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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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game-mechanics
Spinmatic updates Plata o Plomo with Hold&Win bonus overhaul
Spinmatic has announced Plata o Plomo Hold&Win, a new iteration of its Plata o Plomo slot built around a revised Hold&Win bonus feature.
The company said it has changed how bonus-stage winnings are determined compared with the original game’s “random rewarding system.” In the updated version, Spinmatic said “guesswork” has been removed and that “every player now operates within a clearly defined multiplier framework.”
Spinmatic is also adding what it calls a “Super Win” incentive to the bonus journey. The company said that by reaching the end of the 3rd stage, “players are now guaranteed a significant payout.”
Mechanically, Spinmatic said the title follows its earlier Hold&Win integration in Frank Pantera, but scales the feature with a larger coin respin grid. While Frank Pantera used a 3×5 grid, Plata o Plomo Hold&Win uses an expanded 4×5 grid (20 slots), which Spinmatic said is designed to increase coin-landing opportunities and align the bonus feature visually with the base game reel structure.
Spinmatic did not disclose launch markets, operator partners, certification status, RTP/volatility data, or performance metrics for the updated title.
The post Spinmatic updates Plata o Plomo with Hold&Win bonus overhaul appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market
bet365, a leading global online sportsbook and casino, announced its official launch in Michigan, marking its entry into its 17th U.S. state and continuing its rapid North American expansion. The launch also comes as bet365 is named as an Official Sports Betting Partner of the Detroit Tigers.
Michigan customers will have access to bet365’s globally recognized platform, featuring competitive odds, early lines, and industry-leading in-play betting and its signature Early Payout offer, a fan-favorite feature that allows customers to receive winnings early when their team takes a decisive lead. The platform also includes a fully integrated casino experience, with features such as the free daily Prize Matcher, which allows customers to play daily for prizes worth up to $5000 weekly.
To celebrate the launch, bet365 is offering new customers a “Bet $10, Get $365” promotion for their sportsbook and a “get 1000 free spins and up to $1000 deposit match” for casino, giving players immediate value and a compelling reason to try the platform.
“We’re excited to bring bet365 to Michigan and introduce a better way to bet. This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365,” said Trip Stoddard, Head of Business Development at bet365.
As part of its commitment to the state, bet365 is also focused on embedding itself within Michigan’s iconic sports and entertainment landscape. The company announced its partnerships with the Detroit Tigers, Detroit Red Wings, and 313 Presents as part of its launch and goal of creating meaningful connections with fans and enhancing how they engage with their favorite experiences. As part of the partnership, bet365 will be integrated throughout Comerica Park via a range of high-visibility placements, appear during game broadcasts through virtual signage, activate across Tigers radio and digital channels, and alongside fan-focused initiatives such as ticketing and merchandise programs throughout the season. In addition, bet365 will serve as a presenting partner of the Detroit SportsNet’s Tigers coverage.
The Michigan launch also reflects bet365’s broader U.S. strategy to expand into all legal markets and establish itself as a true national competitor. By bringing a refined product built on learnings from prior state launches, bet365 is positioned to compete with established operators while offering a differentiated experience.
As part of its launch, bet365 will continue to roll out its “Winning Is Everything” brand campaign across Michigan, reinforcing its commitment to players who are serious about their play and expect more from their sportsbook. Sports fans across Michigan will be able to access a full range of betting options across major leagues, including the NFL, NBA, MLB, NHL, and more.
The post bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market appeared first on Americas iGaming & Sports Betting News.
José Javier Martí COO of Zitro Digital
Zitro Digital Enters into a New Partnership with Solbet
Zitro Digital, the online arm of global gaming supplier Zitro, continues to accelerate its expansion across Latin America with the launch of a new partnership with Solbet, one of Paraguay’s leading online operators. The deal represents a significant step in Zitro Digital’s drive to bring its content to new audiences throughout the region.
Solbet players now have access to Zitro Digital’s full portfolio — an extensive range of slots and Video Bingo titles built on the company’s land-based success, complemented by exclusive digital-first content. With this agreement, Zitro Digital adds another strong operator partnership to its growing operator base, reinforcing its commitment to delivering high-quality, trusted content to players in regulated markets worldwide.
“For Solbet, it is essential to continue expanding our gaming portfolio with content from globally recognized providers such as Zitro Digital. This partnership allows us to offer our players a high-quality gaming experience, aligned with market trends and their preferences,” said Rodrigo Iturralde, CEO of Solbet Paraguay.
“Partnering with an established operator like Solbet is a fantastic way to introduce our portfolio to players in what is a key market for us. We are committed to supporting our partners with content that players already know and trust, and we look forward to seeing our titles perform on Solbet’s platform,” said José Javier Martí, COO at Zitro Digital.
The post Zitro Digital Enters into a New Partnership with Solbet appeared first on Americas iGaming & Sports Betting News.
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