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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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1spin4win, an established classic online slot provider, closes the first half of the year by revealing key performance results and the most significant milestones.
The first six months of 2026 have marked a period of strong growth for the studio. Compared to H1 2025, 1spin4win recorded a 47% increase in GGR, while bet count rose by 46.66%.
The provider also saw a significant increase in player activity. In H1 2026, player count surged by 59.06%, and new player count jumped by 50.15% compared to the first half of last year. These numbers reflect 1spin4win’s ability to keep global audiences engaged through new mechanics, regular game releases, and simple gameplay.
Partner growth has also been an important part of this success. Today, 1spin4win works with over 1,000 recognized iGaming brands, including STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, to name a few. This broad network reinforces the company’s reputation as a trusted provider across international markets.
The latest results also highlighted the success of 1spin4win’s expansion strategy across Latin America and Africa. Both markets remain important directions for the studio, where its mobile-first, easy-to-follow slots resonate perfectly well with local preferences. In H1 2026, compared to H2 2025, the provider’s GGR increased by 45.45% in Africa and 27.68% in LatAm.
This momentum has also been recognized by the wider professional industry. During iGB L!VE, 1spin4win was named Slot Studio of the Year at the inaugural iGaming News Awards, highlighting the studio’s strong slot offering and continued growth.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “We are proud of the results achieved. For us, these numbers are not only about our own success — they show that our games continue to bring value to operators by keeping their audiences active and engaged across different markets. Moving forward, we will continue strengthening this value through regional development, tailored partner support, and high-performing content that stays true to what players enjoy about classic slots.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 20 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win achieves strong H1 2026 growth with GGR up 47% year over year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win, an established classic online slot provider, closes the first half of the year by revealing key performance results and the most significant milestones.
The first six months of 2026 have marked a period of strong growth for the studio. Compared to H1 2025, 1spin4win recorded a 47% increase in GGR, while bet count rose by 46.66%.
The provider also saw a significant increase in player activity. In H1 2026, player count surged by 59.06%, and new player count jumped by 50.15% compared to the first half of last year. These numbers reflect 1spin4win’s ability to keep global audiences engaged through new mechanics, regular game releases, and simple gameplay.
Partner growth has also been an important part of this success. Today, 1spin4win works with over 1,000 recognized iGaming brands, including STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, to name a few. This broad network reinforces the company’s reputation as a trusted provider across international markets.
The latest results also highlighted the success of 1spin4win’s expansion strategy across Latin America and Africa. Both markets remain important directions for the studio, where its mobile-first, easy-to-follow slots resonate perfectly well with local preferences. In H1 2026, compared to H2 2025, the provider’s GGR increased by 45.45% in Africa and 27.68% in LatAm.
This momentum has also been recognized by the wider professional industry. During iGB L!VE, 1spin4win was named Slot Studio of the Year at the inaugural iGaming News Awards, highlighting the studio’s strong slot offering and continued growth.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “We are proud of the results achieved. For us, these numbers are not only about our own success — they show that our games continue to bring value to operators by keeping their audiences active and engaged across different markets. Moving forward, we will continue strengthening this value through regional development, tailored partner support, and high-performing content that stays true to what players enjoy about classic slots.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 20 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win achieves strong H1 2026 growth with GGR up 47% year over year appeared first on Americas iGaming & Sports Betting News.
1spin4win, an established classic online slot provider, closes the first half of the year by revealing key performance results and the most significant milestones.
The first six months of 2026 have marked a period of strong growth for the studio. Compared to H1 2025, 1spin4win recorded a 47% increase in GGR, while bet count rose by 46.66%.
The provider also saw a significant increase in player activity. In H1 2026, player count surged by 59.06%, and new player count jumped by 50.15% compared to the first half of last year. These numbers reflect 1spin4win’s ability to keep global audiences engaged through new mechanics, regular game releases, and simple gameplay.
Partner growth has also been an important part of this success. Today, 1spin4win works with over 1,000 recognized iGaming brands, including STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, to name a few. This broad network reinforces the company’s reputation as a trusted provider across international markets.
The latest results also highlighted the success of 1spin4win’s expansion strategy across Latin America and Africa. Both markets remain important directions for the studio, where its mobile-first, easy-to-follow slots resonate perfectly well with local preferences. In H1 2026, compared to H2 2025, the provider’s GGR increased by 45.45% in Africa and 27.68% in LatAm.
This momentum has also been recognized by the wider professional industry. During iGB L!VE, 1spin4win was named Slot Studio of the Year at the inaugural iGaming News Awards, highlighting the studio’s strong slot offering and continued growth.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “We are proud of the results achieved. For us, these numbers are not only about our own success — they show that our games continue to bring value to operators by keeping their audiences active and engaged across different markets. Moving forward, we will continue strengthening this value through regional development, tailored partner support, and high-performing content that stays true to what players enjoy about classic slots.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 20 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
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