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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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eSports
Esports Nations Cup 2026 Announces Official VALORANT Rosters
The Esports Foundation (EF) confirmed the official roster submissions and direct invite recipients for the VALORANT tournament at the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh, Saudi Arabia from November 2-29, 2026.
111 rosters representing 111 countries and territories have been officially submitted and confirmed for the VALORANT tournament. 32 of those rosters will compete at the ENC Finals for VALORANT, with 16 countries and territories receiving direct invitations through the official ENC 2026 Rankings. The system has scored, accumulated and ranked submitted roster player performances across all official Riot Games competitions through the conclusion of Masters London. Those invited countries and territories, and their submitted rosters, are:
• UNITED STATES OF AMERICA – trent, valyn, leaf, zekken, skuba, Ethan and Cryocells
• REPUBLIC OF KOREA – iZu, BuZz, Francis, Munchkin, Ivy and Dambi
• PEOPLE’S REPUBLIC OF CHINA – ZmjKK, CHICHOO, nobody, Knight, slowly, K1Ra and Lysoar
• CANADA – TenZ, mada, eeiu, Marved, JonahP, koalanoob and Zander
• TÜRKIYE – Alfajer, Ruxic, Lar0k, RieNs, xeus, Wo0t and s0pp
• BRAZIL – aspas, artzin, spikeziN, Less, Sacy, Sato and lukxo
• SINGAPORE – Deryeon, Jinggg, nephh, STYRON, wayne, Vera and JayH
• POLAND – kayak, kamo, starxo, PROFEK, westside, paTiTek and UNFAKE
• PHILIPPINES – Zeus, kellyS, xavi8k, invy, PatMen, Markyyy and Wild0reoo
• GREAT BRITAIN – Lime, Severe, benjyfishy, keiko, Ticey and YaBoiLewis
• CHINESE TAIPEI – Nicc, SpiritZ1, WsLeo, Spring, S1Mon and Yuicaw
• MALAYSIA – d4v41, theDoctorr, xan, Riza, Fixy, toggle and aplycs
• FINLAND – Jamppi, Derke, iluri, Famsii, H1ber, hoody and Snowi
• LITHUANIA – Boo, MiniBoo, Koshmaras, Kajuks, Destrian, roxie and vakk
• THAILAND – killua, Primmie, JitboyS, PTC, Apinya and Kadoom
• CHILE – kiNgg, erde, Mazino, keznit, Tunaso, Shyy and david
A clear favourite emerges near the top of the rankings: the US. G2 Esports’ highly decorated and highly dangerous trio of trent, valyn, leaf lead the way for the US, with multiple VCT Americas stage trophies to their names, and the desire to finally claim an international trophy still in their hearts. Joining them though are a handful of superstars that have won on VALORANT’s biggest stages: VALORANT’s only two-time world champion Ethan, his reigning world champion NRG teammates skuba, and former Masters Madrid winner zekken of MIBR, joined by one of the game’s most elite players in Cryocells. The best of the best from one of the game’s strongest regions are all together on one roster, and expectations are sky high.
But they only have to look north to spot an equally dangerous contender. Leading Canada is one of Ethan and skuba’s teammates, fellow world champion mada. Joining him are more VCT Americas standout players in FURIA duo eeiu and koalanoob, and Sentinels’ jonahP. And coming out of retirement to compete for Canada are two former Sentinels stars, and Masters winners, in TenZ and Marved. A match between Canada and the US at ENC would be a dream come true for VALORANT fans not just in North America, but around the world.
Brazil is bringing back former champions of their own. Sacy, the only VALORANT player to be able to claim a Masters and a Champions trophy, is back with his former teammate Aspas and less, alongside FURIA’s artzin and LEVIATAN’s spikezin. LEVIATAN’s tremendous victory at Masters London not only drastically improved Brazil’s ranking, but allowed kiNgg and Chile to just narrowly sneak into the top 16 and secure an invite.
Nongshim RedForce trio Francis, Ivy and Dambi will make up the core of the team representing South Korea, with DRX star BuZz and Gen.G star Munchkin joining them, while the People’s Republic of China roster is bolstered by an equally dangerous trio in ZmjKK, CHICHOO and nobody from EDward Gaming. Across Europe, a number of prolific duos will attempt to bring glory to their home nations, including Vitality twosome Derke and Jamppi for Finland, keiko and EWC 2025 champion Benjyfishy for Great Britain, and brothers Boo and MiniBoo for Lithuania. Teams from Singapore, Türkiye, Poland and the Philippines are also decorated with sensational talent and former trophy winners.
With Masters London concluded and invites to the top 16 teams sent out, the attention turns to the online regional qualifiers taking place June 26-28. The top two teams from the qualifiers for North America, South America, Western Europe, Eastern Europe, Asia and Southeast Asia/Oceania will qualify for ENC, alongside the sole winners of the MENA qualifier and the Sub Saharan African qualifier. The final two teams will go to Wildcard slots.
The post Esports Nations Cup 2026 Announces Official VALORANT Rosters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games launches Fortune Paw slot with 2,500x top win and respins
New 3×3, five-payline release includes an all-payline 10x multiplier and a Wild-collection respins mechanic.
Booming Games has launched Fortune Paw, a new slot title featuring a 3×3 grid with five fixed paylines and a stated maximum win of 2,500x.
The game includes an all-payline multiplier mechanic. According to the supplier, landing winning symbols on all five paylines awards a 10x multiplier.
Fortune Paw also includes a respins feature tied to Wild symbols in the base game. The company said Wilds are collected and can trigger respins “at any time,” after which a symbol is selected at random and a respin series is awarded, with landed symbols held as additional respins are granted.
Craig Asling, Director of Games at Booming Games, said: “Fortune Paw combines simple mechanics with large win potential to create a fast-paced, high-stakes gameplay experience. We are particularly proud of the fantastic artwork and our titular Fortune Paw character that really brings the game to life.”
The post Booming Games launches Fortune Paw slot with 2,500x top win and respins appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming launches Red Hot Catch with Money Collect and stacked bonus upgrades
New 5×4, 20-payline slot adds a Wicked Wheel feature and up to five stackable Red Hot Spins enhancements.
Blueprint Gaming has released Red Hot Catch, a new Money Collect slot title featuring a Wicked Wheel bonus and a Red Hot Spins feature with up to five stackable enhancements.
Set in a “neon-lit underworld” theme, Red Hot Catch is a 5×4, 20-payline slot. Cash symbols can land across all five reels and are awarded when a collect symbol appears on reel 1 or 5, according to the supplier. Blueprint said the game has a one-in-five win hit rate and high volatility.
The Wicked Wheel feature triggers a spin of the “Devil’s Wheel” to award either an instant cash prize or the Super Bonus. Separately, Bonus Scatter symbols add to one of the chests above the reels, each with the chance to trigger Red Hot Spins.
When Red Hot Spins activates, the bonus round starts with a cash multiplier and one or more of five upgrades already active. Blueprint said the upgrade set includes multiplied cash values, boosted symbols, respins and a fully cleared reel set.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Red Hot Catch brings a new dimension to our Money Collect offering, layering a proven formula with an intuitive range of bonus upgrades that give players real variety and sustained engagement.
“With five distinct Red Hot Spins enhancements that can stack in combination, no two bonus rounds play out the same way. We’re confident the game will resonate strongly with players who have come to love frequent opportunities to collect wins, and we look forward to seeing it perform across our regulated markets worldwide.”
The post Blueprint Gaming launches Red Hot Catch with Money Collect and stacked bonus upgrades appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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