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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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BIG Cyber
BMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO
BMM Innovation Group (BIG) has confirmed its sponsorship and exhibition at SBC Summit Rio, taking place March 3–5, 2026, at Riocentro. Attendees can visit the company at Stand A816 to explore its latest compliance, cybersecurity, and training solutions for the regulated gaming sector.
Headquartered in Las Vegas, BMM Innovation Group continues to expand its presence in Latin America, supporting Brazil’s rapidly growing regulated betting and iGaming market.
Strengthening Compliance in Brazil’s Regulated Market
At SBC Rio 2026, BIG will spotlight BMM Testlabs and its comprehensive product compliance testing and certification services. With an established office in São Paulo and 15 additional global locations, BMM Testlabs works closely with regulators, operators, and suppliers across Brazil and Latin America.
As Brazil’s regulated sports betting and online gaming market accelerates, compliance, responsible gaming, and player protection remain top priorities. BMM Testlabs ensures that fixed-odds betting systems and online gaming platforms meet Brazilian regulatory standards, supporting secure and transparent market growth.
Marzia Turrini, President of iGaming & Cybersecurity at BMM Testlabs, highlighted Brazil as one of the world’s most dynamic gaming markets, emphasizing the importance of regulatory compliance and system security in driving sustainable expansion.
Cybersecurity and Responsible Gaming Solutions
In addition to compliance services, BIG will present solutions from:
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BIG Cyber – Delivering penetration testing, vulnerability assessments, PCI:DSS evaluations, and managed cybersecurity services to protect operators and suppliers from emerging threats.
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RG24seven Virtual Training – Providing compliance-focused online training programs covering Responsible Gaming and Anti-Money Laundering (AML), with content available in Portuguese and Spanish to support regional operators.
Together, these solutions reinforce BIG’s mission to serve the full gaming ecosystem—from product certification and cybersecurity protection to regulatory training and workforce education.
Meet BMM Innovation Group at SBC Rio
Industry professionals attending SBC Summit Rio 2026 are invited to schedule in-person meetings with BMM Innovation Group representatives to discuss compliance, cybersecurity, and training strategies tailored to Brazil’s evolving regulatory landscape.
More about the event to meet with BMM representatives at https://sbcnews.co.uk/events/2026/02/25/sbc-summit-rio-2026-2/
The post BMM INNOVATION GROUP TO SPONSOR AND EXHIBIT AT SBC RIO 2026 MARCH 3–5 AT RIOCENTRO, RIO DE JANEIRO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
La Ciudad autónoma acudirá de nuevo a Madrid para reforzar su compromiso con la Industria
La próxima edición de Interazar volverá a ser el gran punto de encuentro de la Industria del Juego española y contará, una vez más, con la participación activa del Gobierno de Ceuta, que reafirma así su compromiso firme y continuado con un Sector del todo determinante para su modelo económico.
Ceuta vuelve a la Feria Española del Juego los próximos días 28 y 29 de abril en IFEMA con un mensaje claro: la Ciudad se ha convertido en uno de los grandes polos de atracción para la Industria del Juego y la tecnología, ya no sólo en España, sino en Europa. La presencia institucional ceutí servirá para continuar mostrando las ventajas fiscales únicas de la Ciudad, su seguridad jurídica y un ecosistema cada vez más maduro, que ya alberga a buena parte de las principales compañías del Juego online que operan en España.
La apuesta del Gobierno de Ceuta por el Sector no es coyuntural. Los datos avalan un modelo que ha generado empleo cualificado, incrementando de forma notable la recaudación pública y situando a la Ciudad como un hub tecnológico de referencia. Interazar se presenta así, como el foro natural para reforzar la relación con las empresas ya implantadas y para abrir nuevas vías de colaboración con Operadores y proveedores que buscan un entorno competitivo y estable desde el que crecer.
La combinación entre un certamen con identidad propia como Interazar, y una Administración que ha sabido entender el potencial del Sector, convierte esta participación en una muestra más de una estrategia coherente y sostenida en el tiempo.
The post Ceuta refuerza su apuesta por el Juego en Interazar, la gran Feria española del Sector appeared first on Americas iGaming & Sports Betting News.
EMERGENCY HQ
EMERGENCY Developer Sixteen Tons on Record Growth Trajectory: Studio Appoints Creator of Billion-Dollar Hit June’s Journey as Chief Creative Officer
Sixteen Tons Entertainment, the studio behind the award-winning EMERGENCY series, today announced the appointment of Sebastian Nußbaum as Chief Creative Officer. A lifelong fan of the franchise and an accomplished creative leader in the European games industry, Nußbaum joins CEO Jan Richter’s leadership team to guide the next phase of EMERGENCY’s growth.
Nußbaum’s connection to EMERGENCY spans back to the franchise’s earliest titles, drawn to its unique blend of authentic simulation and strategic gameplay. This personal passion, combined with Sixteen Tons’ recent performance, made joining the studio an easy decision.
Over 200% Revenue Growth for EMERGENCY HQ
Since Jan Richter became CEO in mid-2024, EMERGENCY HQ has achieved remarkable growth, with monthly revenue increasing by more than 200% in just 18 months — eight years after its original launch. The growth has been almost entirely organic, fueled by consistent content updates, live events, and expansion into international markets, particularly the United States. The studio now employs approximately 35 team members.
From Niche Franchise to Billion-Dollar Potential
At Wooga, Nußbaum served as Vice President Creative, leading the development of June’s Journey and Pearl’s Peril, turning them into globally successful titles with June’s Journey generating over $1 billion in lifetime revenue. He now brings this expertise to Sixteen Tons, aiming to scale EMERGENCY into its next era.
Leadership Comments
“The growth of EMERGENCY HQ over the past 18 months demonstrates the true potential of this brand — and we are still early,” said Jan Richter, CEO of Sixteen Tons. “Sebastian brings not only creative vision and passion, but also the operational expertise to elevate the franchise and redefine its genre. His decision to join our team validates our ambitions and motivates us to raise the bar even further.”
Nußbaum added:
“What Jan and the team have achieved with EMERGENCY HQ is truly impressive. The dynamic growth, clarity of strategy, and strength of the team made it clear that something special is happening at Sixteen Tons. I’m excited to contribute to the evolution of this brand and help realize its enormous potential.”
Sixteen Tons at GDC 2026
Sixteen Tons Entertainment will showcase its development at the Game Developers Conference (GDC) in San Francisco, March 9–13. CEO Jan Richter will present insights into the transformation of EMERGENCY HQ and its record revenue growth, while Sebastian Nußbaum will be available for interviews and media engagements.
The post EMERGENCY Developer Sixteen Tons on Record Growth Trajectory: Studio Appoints Creator of Billion-Dollar Hit June’s Journey as Chief Creative Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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