Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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1spin4win
1spin4win reveals key 2025 performance results, including a 56% surge in GGR
The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.
One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.
Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.
Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win reveals key 2025 performance results, including a 56% surge in GGR
The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.
One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.
Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.
Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.
Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Americas iGaming & Sports Betting News.
Conferences
Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026
Galaxy Gaming Inc., the world’s largest independent developer and distributor of casino table games and technology, is going to showcase its latest innovations at the Indian Gaming Tradeshow & Convention (IGA). At booth #2551, Galaxy Gaming will highlight its industry-leading portfolio of table games, progressive systems, and licensed content designed to drive performance on the casino floor.
“We’re looking forward to connecting with tribal operators and demonstrating how Galaxy Gaming continues to evolve table games. From iconic licensed experiences like MONOPOLY to our cutting-edge progressive technology, and proven titles like EZ Baccarat, and Player’s Edge, we’re focused on delivering games that engage players and generate meaningful results for our tribal partners. Our commitment to Deal Excitement is on full display at IGA,” said Matt Reback, President and CEO of Galaxy Gaming.
MONOPOLY Reimagined for the Casino Pit
Through an exclusive licensing agreement with Hasbro for table games and ETGs, Galaxy Gaming has brought one of the most recognizable brands in the world, MONOPOLY, to the casino table game pit in a bold new way. The MONOPOLY-branded table games combine familiar brand elements with innovative mechanics, progressive features, and eye-catching visuals, creating a premium player experience that blends nostalgia with modern gameplay.
Built to attract both core and casual players, the MONOPOLY Table Game Progressive delivers added excitement through engaging bonus events and scalable progressive jackpots, making it a standout attraction on the casino floor. It’s perfectly paired with the brand-new Ride Free MONOPOLY edition, which includes exciting bonus wagers like Free Parking, Get Out of Jail Free, and Ride Free!.
Dealing Excitement with GOS Sapphire
Also featured at IGA is GOS Sapphire, Galaxy Gaming’s next-generation table game operating system. GOS Sapphire powers the industry’s most dynamic table game progressives with advanced jackpot configurations, sleek Nebula sensors, and real-time digital tracking. Its flexible electronic bonusing capabilities—including Dynamic Progressive, which can award random multipliers of up to 10x—add excitement to every round of play.
GOS Sapphire also allows operators to link jackpots across multiple tables and properties, providing scalable solutions that enhance both player engagement and operational efficiency.
The Most Comprehensive Table Games Portfolio
Galaxy Gaming continues to offer the most robust table games library in the industry. From proven favorites like 21+3, Lucky Ladies, and EZ Baccarat, to innovative branded and proprietary titles, Galaxy delivers solutions designed to perform across a wide range of tribal casino environments.
Also on showcase at IGA 2026 is Player’s Edge 21 with the electrifying Monster Match Progressive, which thrills players with frighteningly fun animations and multipliers of up to 10X.
The post Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026 appeared first on Americas iGaming & Sports Betting News.
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