Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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Baltics
HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth
HIPTHER has officially revealed the Agenda for HIPTHER Baltics & Nordics: Tallinn 2026, taking place on 2 June at Hilton Tallinn Park, bringing together regulators, operators, fintech builders, founders, compliance leaders, legal experts, AI practitioners, and startup innovators for the grand finale of the HIPTHER Baltics 2026 series.
Tallinn is not just another conference destination for HIPTHER — it is home base. The city where the #hipthers story evolves, and the natural setting for a conference built around digital governance, startup ecosystems, operational resilience, and the future of regulated innovation.
The newly released program features:
- 16 sessions across one focused day
- 2 parallel stages
- 3 practical HIPTHER Academy workshops
- 40+ speakers & experts from across the Baltics, Nordics, and wider European ecosystem
One Agenda. Multiple Industries. Real Operational Conversations.
Tallinn 2026 brings together discussions that typically happen in separate rooms: AML supervision, fintech scaling, AI implementation, digital identity infrastructure, crypto payments, operational risk, behavioural science, startup growth, and commercial strategy.
Across the Compliance & Operations Lab and the TechXperience Stage, attendees will explore topics including:
- AML supervision, financial intelligence & market trust
- Operator-supplier partnerships under mature regulation
- Digital identity infrastructure & eIDAS 2.0
- AI-powered operations & compliance automation
- Player acquisition after the easy-growth era
- Stablecoins, Travel Rule & trusted payment infrastructure
- Governance, board accountability & operational risk
- VC, alternative finance & cross-border startup scaling
- Agentic AI and production-ready AI workflows for regulated sectors
The agenda also includes a focused Finland regulatory update alongside keynote sessions examining CRM strategy under tightening Nordic regulation, behavioural science in regulated environments, and the realities of operational AI adoption beyond the hype cycle.
HIPTHER Academy Expands the Practical Layer
Tallinn 2026 continues the expansion of HIPTHER Academy with practical workshops designed for professionals operating inside fast-changing regulated industries.
This year’s Tallinn workshops focus on:
- Digital body language & executive communication
- Production-ready AI agents for regulated industries
- Agentic AI workflows and orchestration systems
More Than a Conference Floor
HIPTHER Baltics & Nordics: Tallinn 2026 also brings back the curated social experiences that have become part of the HIPTHER DNA.
Welcome Drinks – Olympic Park Casino
1 June · 18:00–22:30
Meet & greet in the relaxed and luxurious atmosphere of the new flagship Olympic Park Casino – located at Hilton Tallinn Park hotel.
Nordic Flow: Morning Reset & Networking
2 June · 07:15–08:45
A gentle yoga and breathwork session inspired by the calm, grounded energy of the Baltics and Nordics. Designed for the conference guests and busy professionals, this session will help participants release tension, reconnect with the body, and start the day with balance, energy, and presence. No previous yoga experience is needed.
HIPTHER Baltic & Nordics Gaming Awards + Karaoke @ Fort Bar
Sponsored by Amusnet
2 June · 20:00 – Late Night
Recognising Excellence Across the Baltics & Nordics and connecting in a celebratory atmosphere. Because some of the best conversations happen long after the panels end.
A Baltic-Nordic Industry Room Built for Decision-Makers
HIPTHER Baltics & Nordics: Tallinn 2026 closes the 2026 Baltic series by bringing together the people shaping regulated growth across gaming, fintech, AI, compliance, payments, cybersecurity, and startup innovation — all inside one highly focused, boutique environment built for real conversations instead of expo chaos.
Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented: “Tallinn has always represented something unique for us. Not only because HIPTHER OÜ proudly calls Estonia home, but because the Baltic-Nordic region continues to prove that practical innovation, digital governance, and entrepreneurial resilience can coexist without unnecessary complexity.
With Tallinn 2026, we wanted to build more than another conference agenda. We wanted to create a room where operators, regulators, founders, compliance leaders, fintech innovators, and AI practitioners can have honest operational conversations about what comes next.
The future of regulated industries will not be shaped in isolated verticals. It will be shaped through collaboration between technology, compliance, governance, finance, and human decision-making. That is exactly why Tallinn felt like the natural grand finale for our Baltic series.
And frankly, there is no better city in Europe to host these conversations than Tallinn.”
As HIPTHER returns home to Tallinn, the final stop of the series promises a high-level gathering designed around substance, operational insight, and the future of the Baltic-Nordic innovation economy.
HIPTHER Baltics & Nordics: Tallinn 2026
2 June 2026
Hilton Tallinn Park
More information & registration:
https://hipther.com/events/tallinn/
The post HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra
Belatra Games Teams Up with SlotCatalog to Expand Reach
Belatra, a prominent innovator in online slot development, has unveiled a strategic collaboration with SlotCatalog, a leading independent slot database and content discovery platform trusted across the industry.
This partnership emphasizes transparent communication with players by presenting Belatra’s entire game portfolio, including its strengths and areas where improvements can be made. The initiative aims to foster trust in the Belatra brand, showcase its diverse collection of titles, and keep players updated on new releases. SlotCatalog serves as a key platform for players to build confidence in game studios and their offerings, making it an ideal ally for Belatra in reaching and engaging its audience effectively.
Founded in 2016, SlotCatalog has rapidly established itself as a reliable resource for players, operators, and development studios. The platform provides comprehensive game data, impartial reviews, and timely industry updates, making it a central hub for slot-related insights.
Kateryna Goi, Chief Marketing Officer at Belatra, emphasized the alignment between the two organizations: SlotCatalog’s data highlights the trust players place in its platform. In turn, the platform delivers transparency and honest content for its audience—precisely what we, as a studio, are seeking. We’re confident in the quality of our games and excited about directly engaging with players. With exciting new launches planned for the summer and autumn seasons, we are eager to share them through this partnership.
Daria Kushnir, Chief Marketing Officer at SlotCatalog, highlighted the value of collaboration: “Success in this industry is fueled by goal-driven partnerships rather than mere transactions. Together with Belatra, we aim to connect the right players with the right games more quickly. This synergy between their rich game portfolio and our audience intelligence offers an excellent foundation for consistent growth and results over time.”
The post Belatra Games Teams Up with SlotCatalog to Expand Reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Achieves Major Legal Victory in São Paulo
Brazilian courts persist in denying SPRIBE’s injunction efforts as Aviator Studio achieves another two-instance triumph in São Paulo.
Aviator Studio achieved another legal triumph in Brazil as São Paulo courts denied further injunction requests submitted by SPRIBE in cases directly involving Aviator Studio.
Significantly, the recent decisions relate to the direct legal contention between Aviator Studio and SPRIBE, distinct from the previously mentioned cases involving Foggo Entertainment and Betnacional.
After securing consecutive wins in Brazil related to Foggo Entertainment, Aviator Studio has now announced that courts in São Paulo have also ruled in its favor at both judicial levels of the case.
In every instance, the courts denied the immediate actions requested by SPRIBE. Consequently, Aviator Studio and its associates can maintain their operations while the wider AVIATOR trademark conflict advances through the evidential stage.
The rulings contribute to an escalating number of courtroom defeats for SPRIBE in Brazil and further bolster Aviator Studio’s legal stance in the related proceedings linked to the AVIATOR dispute, as associated cases progress in various jurisdictions.
Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”
The post Aviator Studio Achieves Major Legal Victory in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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