Latest News

Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Published

5 years ago

September 8, 2020

Reading Time: 3 minutes

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play experience is available at the link below:

Latest News

Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26

Published

1 day ago

February 20, 2026

GamingAmericas.com

bagelmania-backroom-comedy-night-lineup-announced-for-thursday,-feb.-26

The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.

Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.

Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.

Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.

The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.

The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.

Latest News

ACR Poker OSS XL Returns With $50M GTD

Published

1 day ago

February 20, 2026

Wladimir P.

ACR Poker has officially announced the return of its flagship Online Super Series (OSS) XL, running from March 1 to March 23, 2026, with a massive $50 million in guaranteed prize pools.

Following the success of its recent Dual Venom tournaments, which paid out more than $11 million, ACR Poker is once again delivering high-value online tournament action designed for players of all skill levels and bankroll sizes.

Three Main Events With $5 Million Guaranteed

The headline events of OSS XL include three major Main Events launching March 15:

$2,650 buy-in – $2 million guaranteed
$1,050 buy-in – $2 million guaranteed
$215 buy-in – $1 million guaranteed

These marquee tournaments anchor the series, offering players high-stakes competition alongside accessible mid- and low-stakes opportunities.

Phil’s Thrill XXL and Multi-Flight Action

Kicking off the series on March 1 is Phil’s Thrill XXL, featuring a $1.5 million guarantee and a $10,300 buy-in. Players can qualify for as little as $95 through ACR’s Road to the Big One promotion.

The schedule also includes a $630 buy-in Multi-Flight Event with $1.5 million guaranteed, with Day 1 flights beginning March 1 and Day 2 set for March 23.

For bounty hunters, OSS XL offers five Mystery Bounty Multi-Flight tournaments, including:

Three $500,000 guaranteed events ($109 buy-in)
A $150,000 guaranteed event ($33 buy-in)
A $100,000 guaranteed event ($5.50 buy-in)

These tournaments provide dynamic prize opportunities and strong value across all buy-in tiers.

$65,000 Leaderboard Contest

To enhance engagement, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tournament tickets across three buy-in tiers:

High Stakes: $15,000 top prize
Mid Stakes: $7,500 top prize
Low Stakes: $4,000 top prize

According to ACR Pro Chris Moneymaker, OSS XL stands out for its inclusive structure, substantial guarantees and daily leaderboard incentives that reward consistent participation.

With $50 million guaranteed and a broad mix of Main Events, Mystery Bounties and multi-flight tournaments, OSS XL reinforces ACR Poker’s position as a major force in the global online poker tournament landscape.

The post ACR Poker OSS XL Returns With $50M GTD appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate management system

Alanbase and Gamblers Connect announce new partnership

Published

1 day ago

February 20, 2026

Wladimir P.

alanbase-and-gamblers-connect-announce-new-partnership

Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced a new strategic partnership with Alanbase, a cloud-based SaaS “constructor” built to power advanced affiliate programme development.

The collaboration strengthens Gamblers Connect’s B2B Providers section, a curated hub designed to connect iGaming professionals with trusted, high-performance industry solutions. By integrating Alanbase into its ecosystem, Gamblers Connect enhances access to cutting-edge affiliate management technology tailored to competitive iGaming markets.

A Customizable SaaS Solution for iGaming Affiliates

Alanbase differentiates itself through its fully customizable SaaS architecture. Unlike traditional affiliate software, Alanbase allows operators to build dashboards, performance indicators and statistical tables using their own formulas. This “constructor” model ensures the platform adapts to each business workflow — not the other way around.

The cloud-based system also delivers high-speed data refresh capabilities, enabling operators to monitor player activity in near real time. This performance advantage provides deeper analytical insight and supports faster decision-making in fast-moving iGaming environments.

Gjorgje Ristikj, Founder of Gamblers Connect, highlighted that the partnership aligns with the platform’s mission to feature transparent, value-driven B2B providers. By adding Alanbase to its verified partner network, Gamblers Connect reinforces its commitment to showcasing tools that improve affiliate program scalability, operational efficiency and measurable growth.

Expanding the iGaming B2B Ecosystem

The partnership reflects growing demand for flexible affiliate SaaS platforms that prioritize customization, automation and performance tracking. As competition intensifies across global iGaming markets, data-driven affiliate management solutions are becoming a critical component of operator success.

With Alanbase now featured within Gamblers Connect’s B2B Providers hub, industry professionals gain streamlined access to enterprise-grade affiliate infrastructure designed for scalability and precision.

The post Alanbase and Gamblers Connect announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.