Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play “As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu “To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos. Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
Powered by WPeMatico
Compliance Updates
KSPO K-Cycle & K-Motorboat Racing Holds Betting Integrity Sharing Agreement MOU Signing Ceremony with IBIA
Director Sung-chul Lee, the KSPO K-Cycle & K-Motorboat Racing Director, held a betting integrity monitoring agreement MOU signing ceremony with the International Betting Integrity Association (IBIA) at the seminar room of the Korean Cultural Centre UK on Tuesday, 5th August.
The MOU with IBIA represents a landmark moment for South Korean sports integrity, marking the first cooperation of its kind between IBIA and an Asian nation sports body, underscoring the significance of this new collaboration. The agreement demonstrates a commitment to aligning with global best practices in betting integrity and serves as a significant step in South Korea’s broader international engagement with the regulated sports betting sector.
In 2024, South Korea’s betting industry market recorded total sales of 25.3 trillion won (approx. €15.7 billion) and approximately 22.86 million users, establishing itself as a major foundation for public leisure and public fund creation. Among them, K-Cycle & K-Motorboat Racing recorded annual sales of 1.8859 trillion won (approx. €1.17 billion) and 12.5 million users (online/offline total), accounting for about 7.5% of the total betting industry sales in South Korea. Since the introduction of the system, K-Cycle & K-Motorboat Racing has contributed greatly to the promotion of national sports and the expansion of public finance by raising approximately 1.9464 trillion won (approx. €1.21 billion) for the National Sports Promotion Fund.
At the event, General Director Sung-chul Lee stated, “Through this agreement, KSPO K-Cycle & K-Motorboat Racing has elevated the status of K-Sports and has taken a leap forward to global standards.” He added, “I would like to express my deep gratitude to CEO Khalid Ali and the IBIA officials for their cooperation in making this agreement successful. Following this agreement, we intend to supply the KSPO K-Cycle & K-Motorboat Racing products to the international betting market, protected by this important integrity collaboration.”
IBIA is the leading global voice on integrity for the regulated betting industry, representing many of the world’s largest licensed operators. A not-for-profit organisation established in 2005, IBIA manages a global monitoring and alert network that tracks transactional activity to detect suspicious betting patterns across its members’ markets, which generate over $300bn in sports betting revenue per annum. The association works closely with major sports bodies like FIFA, UEFA, the ITIA and the IOC, as well as regulators worldwide, to support the fight against betting-related corruption. Committed to transparency, IBIA publishes regular integrity reports and requires all members to meet strict due diligence and betting integrity standards.
Khalid Ali, CEO of IBIA, commented: “This agreement marks an important step forward, not only for KSPO and the integrity of K-Cycle and K-Motorboat Racing, but for the advancement of betting integrity standards across Asia. IBIA is delighted to support KSPO in setting a benchmark for clean, transparent and accountable sports betting operations in the region. We look forward to building on this partnership and helping to portect the integrity of K-Sports’ products.”
Professor Jae-kwang Shin of Seokyeong University commented, “The agreement with IBIA is an essential gateway for entering the global betting market, and the process of meeting its standards is quite challenging. The fact that this agreement with KSPO was one of the first in Asia is a remarkable achievement for South Korea’s sports and can be seen as a great accomplishment.” He also evaluated, “In the future, the KSPO will be able to play a significant role as a leader in the betting industry in Asian countries, and this also provides KSPO with a good opportunity to engage with IBIA’s vast global network.”
Through this agreement, KSPO K-Cycle & K-Motorboat Racing has committed to working in alignment with IBIA’s monitoring and reporting framework, strengthening its ability to identify and act on suspicious activity in the betting market. The partnership serves to reinforce South Korea’s sports integrity infrastructure and ensure compliance with internationally recognised standards. With the support of IBIA’s monitoring platform and global network, KSPO aims to build confidence among stakeholders and support the integrity of the betting environment both domestically and abroad.
The completion of this MOU also involved FnS Co. Ltd. (CEO Ho-young Choi), a sports consulting firm that has maintained a strong cooperative relationship with KSPO and has been actively pursuing international opportunities over the past three years. The firm’s extensive network across the UK and Europe played a particularly effective role in facilitating this agreement.
The signing ceremony was attended by Sung-chul Lee, General Director of the KSPO K-Cycle & K-Motorboat Racing Headquarters, Myung-ho Jeon, Senior Manager of the KSPO, Ho-young Choi, CEO of FnS Co., Ltd., and Professor Jae-kwang Shin of Seokyeong University. From IBIA, CEO Khalid Ali and Jason Foley-Train, Head of International Development, were present.
The post KSPO K-Cycle & K-Motorboat Racing Holds Betting Integrity Sharing Agreement MOU Signing Ceremony with IBIA appeared first on European Gaming Industry News.
Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. This rowdy slot falls in Nolimit City’s classic slot category with the likes of Brute Force: Alien Onslaught, Stockholm Syndrome and Flight Mode.
If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.
The only thing that stays clean on deck are the reels! Featuring a 3-5-5-3 setup where winning symbols are paid out before triggering a respin. The multiplier on those winning symbols increases by 1 each respin. On each respin, one extra Fire Frame is added to another position. Each position that gets a Fire Frame has its multiplier increased by +1. Winning symbols with a Fire Frame increase by +2.
xWays®
When people say the more the merrier, no one tells you it’s messier. xWays® Symbols reveal 2-4 symbols of the same kind and increase the number of win ways. If more than one xWays® symbol lands on the reels then all xWays® symbols will reveal the same Symbol.
Molotov Fire
To heat up the reels, Molotov Fire transforms itself into a Wild Symbol and adds Fire Frames to all symbols on its column.
Bombs Away
What’s better than fire? That’s right, boys… I mean bombs! Bombs appear on the reels and explode to remove symbols based on their type. Any symbol removed by a Bomb has its position multiplier increased by +1 or +2 if there is a Fire Frame on that position. Be careful, out at sea there is more than 1 type of bomb:
- Coconut: Removes itself and increases the position multiplier by 5x, 10x, 15x, 20x or 100x, in addition to the standard multiplier increaser.
- Cross Bomb: Removes itself and all regular symbols on its reel and row
- Naval Mine: Removes itself and all low paying symbols on the reel area.
Rigged Spins
Thats weird… the deck is slippery but sticky at the same time. Landing 3 Bonus Symbols will trigger 5 Rigged Spins where position multipliers are kept during all the Free Spins.
Super Rigged Spins
Landing 4 Bonus Symbols will trigger 7 Super Rigged Spins where positions are kept during Free Spins. Additionally, to spice up the deck, more Fire Frames are awarded per spin on average.
Extra Spin
Extra Spin returns! Players might get the opportunity to purchase an additional spin when a round ends. The additional spins will keep the position multiplier, Fire Frames and Bonus Symbols of the previous spin. The cost of the spins is calculated based on position multipliers.
Nolimit Boosters
Don’t get caught with your pants down on the slipway. Prepare yourself with the following Nolimit Boosters:
- Bonus Booster – guarantees a Bonus Symbol on the top position of the second leftmost reel.
- Big Load Spins – guarantees a spin that starts off with 3x multipliers on all positions.
- Bigger Load Spins – guarantees a spin that starts off with 6x multipliers on all positions.
- Coconut Spins – guarantees a spin that starts off with Coconuts on all positions.
Do you have what it takes to join this filthy crew? Seamen has a maximum payout of 20,000x the base bet. Seamen is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “No comment on this one. What more is there to add besides, it’s always a good time when the boys get together. Fire Frames, Bombs and xWays® combine to make one hell of a splash.”
‘Seamen’ will be available to all Nolimit City partners on August 5th, 2025.
The post Nolimit City gets its hands dirty in its latest release, Seamen appeared first on European Gaming Industry News.
C8 Secure
Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture
Vulnerability Assessment and Penetration Testing (VAPT) service enables the independent gaming commission to test IT infrastructure for vulnerabilities
Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, supports Cherokee Tribal Gaming Commission (TGC) with its proven Vulnerability Assessment and Penetration Testing (VAPT) services.
The Cherokee Tribal Gaming Commission is the independent tribal gaming regulatory authority established in 1993 under Chapter 16 of the Cherokee Code of the Eastern Band of Cherokee Indians (EBCI). Charged with the duty to ensure fairness and integrity of the gaming activities within its facilities, the commission enlisted Continent 8, and its cybersecurity division, C8 Secure, to conduct pen testing.
The VAPT service provides a comprehensive security assessment of an organization’s infrastructure and applications. Often mandated by regulation, it helps organizations measure the real-world effectiveness of their security controls and incident response capabilities. Additionally, the service provides actionable insights, including prioritized recommendations and industry best practices to address identified vulnerabilities and strengthen overall cybersecurity posture.
Emra Arkansas, Executive Director at Cherokee Tribal Gaming Commission said: “We are sincerely grateful to Continent 8, especially Patrick Gardner, Anthony Engel and Jerad Swimmer, for their partnership and recognition of our ongoing cybersecurity initiatives. The Cherokee Tribal Gaming Commission remains firmly committed to protecting not only our critical infrastructure but also the sovereignty that underpins our regulatory authority. In an era of growing cyber threats, safeguarding Tribal IT systems is more than a technical priority, it is a sovereign responsibility. With Continent 8’s trusted expertise, we are proud to set a higher standard for cybersecurity in Indian Country, ensuring our operations remain secure, resilient and self-determined.”
Patrick Gardner, Chief Security Officer at Continent 8 said: “In response to today’s evolving cyber threat landscape, the Cherokee Tribal Gaming Commission is working to establish a new standard in cybersecurity – and we are proud to support this important initiative. Their proactive efforts to safeguard critical infrastructure reflect a deep and ongoing investment in cybersecurity resilience.”
Jerad Swimmer, Regional Sales Director at Continent 8 added: “It was a pleasure collaborating with the Cherokee Tribal Gaming Commission in conducting a comprehensive evaluation of their IT infrastructure. Their team has shown a tremendous awareness of the escalating cybersecurity challenges within the tribal gaming sector. It is encouraging to see both enterprises and regulatory authorities actively enhancing their cybersecurity measures.”
The post Continent 8 provides pen testing to Cherokee Tribal Gaming Commission to strengthen the regulatory authority’s cybersecurity posture appeared first on Gaming and Gambling Industry in the Americas.
-
188BET6 days agoCyberArena Officially Rebrands from 188BET to taptap
-
BETesporte7 days agoSportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling
-
Australia4 days ago
AUSTRAC Launches Civil Penalty Proceedings Against Mounties
-
Joe Solosky4 days ago
NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing
-
Karina Moral Senior Business Development Manager at Zenith6 days ago
Zenith offers LatAm unbeatable rates for PGSoft games
-
Asia6 days ago
JBO Thailand Launches Esports World Cup Promotion
-
Dreidel5 days ago
Getting to know Dreidel
-
Nasdaq:LTRYW4 days ago
Lottery.com Relaunches in Mexico with Projected $5.2M Revenue as SEGG Media Puts Focus on International Gaming Operations
