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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Published

6 years ago

September 8, 2020

Reading Time: 3 minutes

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play experience is available at the link below:

Alea

Alea Leads Brazil iGaming Talks in São Paulo

Published

1 hour ago

April 1, 2026

Wladimir P.

alea-leads-brazil-igaming-talks-in-sao-paulo

Alea is set to take a leading role in São Paulo as the Headline Partner for NEXT.io Focus Brazil, returning for a second straight year to one of the most important gatherings in the country’s regulated iGaming calendar.

The invite-only event takes place on Monday, 6 April at Palacio Tangará and brings together around 100 senior industry decision-makers to examine how Brazil’s market is evolving beyond its launch phase.

The agenda will center on the market’s new reality, including changing player behavior, regulatory maturity, and the long-term sustainability of Brazil’s iGaming sector. Alea CEO Jordi Sendra will open the afternoon by joining the panel “Brazil 2026: The New Reality of Regulated Gambling,” where leaders from TQJ Bet, Esportes, and Stake Brazil will discuss how operators can stay competitive in a more structured environment.

Alea says its renewed partnership reflects the company’s growing commitment to Brazil and its deeper local presence. Over the past year, the company has invested in building a stronger on-the-ground structure to support partners across the market, with Sendra describing Brazil as a fast-changing but increasingly organized industry where open dialogue remains valuable.

The São Paulo appearance also connects directly to Alea’s wider South American push. After NEXT.io Focus Brazil, the team is shortlisted for Best Aggregator at the SiGMA South America Awards, before continuing discussions at SiGMA South America from 7–10 April at Booth N145, where the company will showcase its localized portfolio and technical support for operators navigating Brazil’s evolving market.

The post Alea Leads Brazil iGaming Talks in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BIG Cyber

BMM Showcases Gaming Tech at BiS SiGMA

Published

1 hour ago

April 1, 2026

Wladimir P.

BMM Innovation Group is set to reinforce its leadership in compliance testing, cybersecurity, and professional training at the BiS SiGMA Americas, taking place from April 6–9 in São Paulo. Exhibiting at Stand F147, the company is doubling down on its long-term commitment to Brazil’s rapidly evolving regulated gaming ecosystem.

As one of the most dynamic gaming markets globally, Brazil presents both opportunity and complexity. BMM Innovation Group, through its specialized brands, is positioning itself as a critical enabler for operators, suppliers, and regulators navigating this fast-changing environment.

A Three-Pillar Approach to Gaming Compliance

Operating through its globally recognized divisions—BMM Testlabs, BIG Cyber, and RG24seven Virtual Training—the group delivers a comprehensive suite of services tailored to regulated gaming markets.

Testing & Certification: BMM Testlabs ensures that gaming products meet stringent regulatory standards, enabling smoother market entry.
Cybersecurity Solutions: BIG Cyber strengthens digital resilience, a growing necessity as gaming platforms become increasingly interconnected.
Compliance Training: RG24seven Virtual Training provides certification programs designed to equip employees with the knowledge required to meet regulatory obligations.

Strategic Focus on Brazil’s Gaming Boom

With more than 40 years of industry experience, BMM Testlabs continues to play a pivotal role in supporting Brazil’s regulatory framework. Its investment in local infrastructure, including a dedicated test lab in São Paulo, signals a strong, long-term commitment to the region.

According to Marzia Turrini, Global President of iGaming & Cybersecurity, Brazil stands out as one of the most promising regulated markets worldwide. She emphasized that ensuring integrity, compliance, and cybersecurity readiness is essential for sustainable growth in the sector.

This localized approach allows BMM to help stakeholders confidently launch products while adhering to evolving regulatory requirements—an increasingly important factor as Brazil formalizes its gaming laws.

Driving the Future of Regulated Gaming in Latin America

Attendees at BiS SiGMA Americas will have the opportunity to engage directly with BMM’s experts and explore how the company’s integrated solutions support the future of regulated gaming not only in Brazil but across Latin America.

From certification to cybersecurity and workforce training, BMM Innovation Group is positioning itself at the intersection of trust, technology, and regulation—three pillars that will define the next phase of growth in the global gaming industry.

Industry professionals interested in learning more or scheduling meetings with BMM representatives are encouraged to connect during the event to explore tailored solutions for their operational and compliance needs.

The post BMM Showcases Gaming Tech at BiS SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA

Published

1 hour ago

April 1, 2026

GamingAmericas.com

catalist-sports-secures-new-supplier-licenses-in-arkansas-and-nebraska

New approvals in U.S. states and applications in Canadian provinces drive Catalist Sports’ latest expansion across regulated North American markets

Catalist Sports, a leading licensed supplier of sports betting content to the regulated U.S. marketplace, has continued to expand its regulated market footprint with new supplier licenses secured in Arkansas and Nebraska, alongside recently submitted Canadian applications in Ontario and Alberta.

Arkansas’ regulated sports betting market is set for significant growth, with major operators including DraftKings and FanDuel entering the state in March 2026. In addition to Arkansas, Catalist Sports has successfully obtained a supplier license in Nebraska.

Following the approval of its supplier license in Missouri, the latest state to regulate online gambling, in December, Catalist Sports is now licensed in 30 U.S. jurisdictions, with two Canadian provinces expected to follow.

These license updates reinforce Catalist Sports’ commitment to serving both U.S. and Canadian regulated betting markets with compliant, high-quality content and services.

“Securing licenses in new jurisdictions and strengthening our regulatory standing is fundamental to serving as a trusted, key supplier to our operator partners,” said James Monk, Vice President & General Manager of Catalist Sports.

“Arkansas represents an exciting next step for us, particularly as major brands prepare to enter the market. At the same time, our licenses in Nebraska, along with applications in Ontario and Alberta, and ongoing license upgrades, position Catalist to continue delivering scalable, compliant, and differentiated services to our partners.”

Catalist Sports’ expanding North American footprint supports the company’s broader strategy to provide licensed operators with premium data, live streaming, and advanced trading capabilities, helping partners maximize in-play engagement, product innovation, and long-term growth in regulated markets.

Catalist Sports distributes official data and live streaming rights from a vast portfolio of events to licensed U.S. sportsbooks. This includes top-tier tennis properties such as the Australian Open, ITF World Tour, Davis Cup, and Billie Jean King Cup, as well as events across soccer, basketball, and ice hockey, which power year-round engagement for sportsbooks seeking continuous, high-frequency, high-quality live betting content.

The post CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA appeared first on Americas iGaming & Sports Betting News.