Latest News
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.
Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play
“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.
The interactive nature of Adverty’s In-Menu
“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu
Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.
“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.
Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.
The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.
An introduction video showing the In-Play experience is available at the link below:
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Casino Content
SkillOnNet adds ODDSworks casino content across Ontario sites
SkillOnNet has gone live with ODDSworks casino content across Ontario, rolling out titles on a number of its iGaming sites including PlayOJO, SlotsMagic and SpinGenie.
The companies said the Ontario deployment is the first phase of a wider rollout expected to extend to Mexico and selected Latin American markets in the coming months. SkillOnNet’s LatAm-facing brands include PlayUZU and BacanaPlay.
ODDSworks, based in Chicago, supplies casino content and remote gaming technology across regulated markets in North America and Latin America. Its portfolio includes third-party titles from North American land-based slot and table game manufacturers, as well as content from independent studios.
Jani Kontturi Head of Games at SkillOnNet said: “ODDSworks has built games with a clear understanding of North American player preferences, and that’s exactly the kind of localized expertise we look for when expanding our portfolio. We’re excited to introduce their titles to our players.”
Larry DeMar at ODDSworks said: “We are pleased to partner with SkillOnNet and make our games available through its powerful platform. SkillOnNet has an excellent reputation for delivering exceptional player experiences, and this launch provides an exciting opportunity to extend the reach of our content across regulated markets.”
The post SkillOnNet adds ODDSworks casino content across Ontario sites appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
What Canadian Slot Players Are Really Comparing in 2026: Payout Speed, Interac and RTP Transparency
Canadian online slot players are becoming more practical.
The old conversion model was simple: show a big welcome bonus, list a few popular games, and hope the player clicked through. That still has a place, but it no longer reflects how better-informed casino players compare sites in 2026.
The conversation has shifted.
Players are now asking sharper questions before they deposit. How fast can I cash out? Does the casino support Interac? Are the best games actually available in Canada? What happens after I win? Are the slot terms clear? Can I see RTP information without digging through a help centre?
For operators, affiliates and suppliers watching the Canadian market, this change matters. The slot player is not just bonus-led anymore. The player is becoming banking-led, payout-led and value-led.
Payout speed has become a decision factor
Withdrawal speed is one of the biggest practical differences between online casinos.
Many casinos still market themselves around welcome packages, but the post-win experience is where trust is won or lost. Players notice pending periods. They notice extra verification steps. They notice whether withdrawals are processed quickly or whether the process feels deliberately slow.
That is why comparison behaviour around fastest payout casinos in Canada has become more commercially important. A casino can have a large slot library and a generous bonus, but if the payout process is slow, many experienced players will look elsewhere.
This is especially true for slot players. Slots create quick sessions, frequent bonus rounds and unpredictable payout moments. A player who wins on a Friday night does not want to discover that the casino only starts reviewing cashouts on Monday.
Fast payout positioning is not just a payment feature. It is a trust signal.
Interac remains central to the Canadian player journey
Interac is still one of the most important payment expectations in Canada.
For many players, it feels familiar, local and practical. It connects online casino banking with everyday Canadian banking behaviour. That matters because casino payments are a high-friction moment. Players may be comfortable browsing games, comparing bonuses and reading reviews, but depositing money is where hesitation appears.
Clear information about Interac casino payments helps reduce that hesitation.
The most useful casino pages now explain more than whether Interac is accepted. They answer questions such as:
- Is Interac available for deposits only, or withdrawals too?
- Are there minimum and maximum limits?
- Does account verification affect payout speed?
- Are e-Transfer withdrawals supported?
- Are there fees? Is Interac treated differently by province or operator?
This level of detail is valuable because Canadian players are not just asking “Can I pay?” They are asking “Can I deposit, play, withdraw and trust the process?”
That is a much more commercial question.
RTP transparency is becoming part of player value
RTP has always existed as a technical concept, but it is becoming more visible in player decision-making.
A casual player may not calculate long-term return percentages before every spin. But more players now understand that slot choice matters. They know that some games are more volatile, some bonuses are harder to clear, and some titles publish better long-term return figures than others.
This is why content around high-RTP slots is becoming more useful when it is presented properly.
The weak version of RTP content is an educational glossary: “RTP means return to player.” That is not enough anymore.
The stronger version connects RTP to actual player behaviour:
- Which high-RTP games are worth knowing?
- Which casinos offer strong slot libraries?
- How does volatility affect the player experience?
- Does the bonus structure make a high-RTP game less valuable?
- Are high-RTP slots available on mobile?
- Can Canadian players access the games easily?
RTP transparency does not mean players expect to beat the casino. It means they want clearer information before choosing where and what to play.
Mobile play is raising expectations
Canadian slot players are heavily mobile-led.
That changes the comparison process. A player may research on desktop, but the actual deposit and session often happen on a phone. If the casino lobby is slow, payment forms are clunky, or game filters do not work well on mobile, the player experience suffers.
Mobile also puts more pressure on clarity. Players do not want to scroll through huge blocks of bonus terms. They want fast answers:
- Best casino for quick withdrawals
- Best Interac option
- Best slot lobby
- Best high-RTP games
- Best mobile experience
For affiliates and operators, this means page structure matters. Tables, verdict boxes, payment summaries and direct recommendations often outperform long, generic content.
The market is moving away from generic casino comparisons
The Canadian slots market is not short of casino lists.
The issue is that many lists look the same. Same bonus-first ranking. Same generic claims. Same vague “safe and secure” language. Same lack of useful payout or banking detail.
The better opportunity is to compare casinos around real player decisions.
For Canadian slot players, that often means:
- How fast can I withdraw?
- Can I use Interac?
- What games are actually worth playing?
- Is the casino reliable after I win?
- Does the site work properly on mobile?
- Are the terms clear enough to trust?
These questions are more practical than promotional. They also create stronger commercial intent.
A player searching for payout speed, Interac support or slot value is usually further along the decision journey than someone casually browsing a bonus list.
What this means for the industry
The Canadian slot player in 2026 is not necessarily less bonus-driven. But the bonus is no longer the whole story.
The market is becoming more mature, and mature players compare the full experience. They want payment confidence, game quality, mobile usability, transparent terms and fewer surprises after depositing.
For operators, this means the product experience has to support the marketing promise.
For affiliates, it means generic casino pages are losing their edge. The stronger play is to build content around the actual comparison points players care about.
Payout speed, Interac and RTP transparency are not side details anymore.
They are becoming part of the main decision.
The post What Canadian Slot Players Are Really Comparing in 2026: Payout Speed, Interac and RTP Transparency appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content distribution
Gaming Corps signs content deal with Jupiter Gaming for UK-facing brands
Gaming Corps has signed a content agreement with Jupiter Gaming to distribute its games across Jupiter’s UK-facing casino network, as the operator expands under its own UK Gambling Commission licence.
Under the deal, Gaming Corps’ content will be made available on Kingcasino.com, 666casino.com, Mrluck.com, Redcasino.com and Dreamjackpot.com. The companies also said a further new casino brand is due to launch soon.
Gaming Corps said Jupiter Gaming will gain access to a range of its titles, including its Low RTP Blackjack collection, the 3 Pigs series, football-themed content across slot, arcade and instant win formats, and Instant Blitz.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Jupiter Gaming is entering an important new phase as it brings established brands onto its own UK licence. This provides Gaming Corps a fantastic opportunity to give an ambitious operator the right mix of content as it builds its proposition in a competitive and highly regulated market.
“Our portfolio has become much broader and more purposeful over the last year, from new table game variants such as Low RTP Blackjack, to the continued growth of the 3 Pigs franchise, our football-themed content and the launch of Instant Blitz as a new vertical. Jupiter Gaming has a clear product vision, and we are very pleased to be part of that journey as the business continues to scale.”
James Lowrey, Chief Product Officer representing Jupiter Gaming, added: “As Kingcasino.com, 666casino.com and Mrluck.com transition onto Jupiter’s UKGC licence, it is important that we work with suppliers that bring variety, are reliable, and have a strong understanding of the UK market.
“Gaming Corps gives a diverse mix of content across many formats, which fits well with the experience we want to deliver across Jupiter brands. Together with further casino brand launches, this makes it an exciting period for Jupiter Gaming, and partnerships like this will play an important role in supporting our next stage of growth.”
The post Gaming Corps signs content deal with Jupiter Gaming for UK-facing brands appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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