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Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

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Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new category of advertisers into the world of gaming with the invention and launch of a revolutionary new in-game brand advertising format that enables contextually relevant IAB display banner ads in between gameplay.

Deeply integrated at game design level, In-Menu enhances a highly innovative product suite that also includes Adverty’s current In-Play format, which allows brands to take over billboards and other virtual outdoor sites within games.

“As the first and leading provider of seamless, programmatic in-game ad solutions, Adverty is once again showing the way to bring brands into the new world of gaming. This is a massive entertainment platform with nearly 3 billion gamers, and within it we are building the media channel of the future”, explains Niklas Bakos, CEO and founder of Adverty.

The interactive nature of Adverty’s In-Menu ads combines unobtrusive brand exposure with a call to action, allowing advertisers to deliver brand messages and actions of their choice, including direct paths to purchase. Compared to other solutions on the market, Adverty’s proprietary, patent-pending ad technology is completely unique in its ability to keep users within the game throughout the complete ad experience – a sought-after feature among both game developers and brands.

“To date, programmatic advertising on a global scale is predominantly populated by performance-based ad campaigns built for the web, and media buyers in this space expect users to click on ads to generate conversions and fulfil KPIs. Our In-Menu ads are 100% compatible with the traditional way of buying programmatic ad inventory, but are enabled for the new, relatively unexplored media channel of mobile gaming. The growth potential here is enormous and we expect that growth to be rapid,” adds Bakos.

Adverty is working closely with IAB, IAB Europe, IAB UK, IAB Sweden and IAB Tech Labs to establish new industry standards for in-game advertising. The company believes strongly that programmatic media buying will grow to include more opportunities for the in-app space – in which gaming is by far the largest category – alongside the current web focus. It is increasingly clear that the future of programmatic advertising is likely to include a mix of both awareness and performance-based brand demand.

“Programmatic advertising is essential if you are to run any digital ad business at scale. As we now start seeing initial commitments from brands and agencies to run in-game brand awareness campaigns using our traditional In-Play offering will allow even more brands to participate and accelerate the establishment of gaming as a substantial new media channel”, says Bakos.

Adverty’s full range of seamless in-game ad technology is now available to game developers using the company’s latest Unity-based SDK. The In-Menu and vice versa, and the new product launch marks an important milestone in enabling yet an additional revenue stream while boosting current sales.

The initial feedback from both leading game publishers and indie game studios around the world has been overwhelmingly positive and Adverty expects its game portfolio to include In-Menu ad unit in the upcoming direct-to Unity Asset Store SDK, through a partnership announced with Unity Technologies earlier this year.

An introduction video showing the In-Play experience is available at the link below:

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1spin4win

1spin4win partners with Alea to extend its classic portfolio reach

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1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.

With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships. 

The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles. 

Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.

The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.

Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”

“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1spin4win

1spin4win partners with Alea to extend its classic portfolio reach

Published

on

1spin4win-partners-with-alea-to-extend-its-classic-portfolio-reach

1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.

With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships. 

The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles. 

Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.

The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.

Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”

“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Americas iGaming & Sports Betting News.

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Blockchain

SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses

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SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.

Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.

Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.

The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.

“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”

“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value  from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”

The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.

The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.

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