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Enteractive reactivates 10,000 players in one month

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(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

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BGaming

Play Against a Global Football Icon in BGaming’s Penalty Duel with Júlio César

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Rapidly expanding content provider collaborates with a Brazilian legend ahead of a summer of football

Popular iGaming content provider BGaming challenges players to take on Brazilian goalkeeping legend Júlio César in their latest #Casual title, Penalty Duel with Júlio César.

The game follows the official announcement of the partnership between BGaming and Júlio César at SiGMA South America in April, where César generated significant buzz with an in-person appearance.

The keeper’s popularity across the LatAm market made him the perfect choice for the collaboration, with the game likely to resonate strongly with Latin American football fans, a key demographic for BGaming.

The release is also timed perfectly to coincide with the kick-off of the summer’s major soccer international tournament, which takes place throughout June and July.

In Penalty Duel with Júlio César, players take a first-person perspective as the kicker, attempting to score past the legendary former Brazilian number one to secure multipliers. The ex-Inter Milan and QPR shotstopper has been faithfully recreated, resulting in a fully immersive experience for players.

The mechanics have also been carefully designed for football fans and casual gamers. Its low to medium volatility, quick sessions, and mobile-friendly play make it perfect for players looking to keep up the football action during half-time or between matches. All of this is complemented by a maximum win of ×4,860 and a generous 96.14% RTP.

Like a real penalty shootout, there is a sense of anticipation in every kick, with the possibility of the Golden Ball feature when Buy Chance is activated. When this triggers, the ball turns golden, multiplying any winnings by five. The Buy Bonus feature, worth ×100 the player’s stake, instantly triggers a series of five automatic strikes with accumulative multipliers.

Football fans who pay close attention to the game might also uncover a series of Easter eggs. These are secret animations that can be triggered by in-game events, keeping curious players active and providing additional content for streamers and creators.

Vasili Pauliuchenko, Game Producer at BGaming, said, “Júlio is an extremely popular figure in Latin America and is a respected figure among football fans worldwide. He has been a pleasure to work with on this game, and we believe it really captures the spirit and excitement of a real-life penalty shootout.

Football is going to be the center of attention this summer, and this star-led game is the perfect addition for those looking for some casual gaming fun to go alongside it.”

The post Play Against a Global Football Icon in BGaming’s Penalty Duel with Júlio César appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER

BETER reaches ninth US state with the acquisition of a Kentucky license

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BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.

The approval and license were granted by the Kentucky Horse Racing and Gaming (KHRG), the independent municipal corporation and political subdivision of the Commonwealth responsible for regulating horse racing, pari-mutuel wagering, sports wagering, breed integrity and development, and charitable gaming in the state.

Kentucky is the ninth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois.

The approval allows BETER to supply operators in Kentucky with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time.

All content is already live for local bettors via bet365, BETER’s long-standing operator partner, reinforcing the demand for fast-paced betting content from operators in the space.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

Chuck Robinson, CRO at BETER, said:Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.

“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.

“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”

The post BETER reaches ninth US state with the acquisition of a Kentucky license appeared first on Americas iGaming & Sports Betting News.

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Booming Games

Booming Games releases Sacred Buffalo

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Booming Games, a leading provider of premium gaming content, has today launched Sacred Buffalo, the latest addition to its popular series of buffalo games. Boasting a 5×4 grid with 30 fixed paylines, the game offers a maximum win potential of 8,000x. It contains a powerful Cash Collect feature and Free Spins with Minor Elimination, Major Upgrade and Sacred Spin features to enhance the gameplay experience.

In the base game, landing Coin and Scatter symbols are collected into the Buffalo Totems, with the Wooden Totem triggering the Cash Collect feature and the Golden Totem triggering Free Spins. Coins can land reels 1-4 and carry awards from 1x-50x. Landing a Collect symbol on reel 5 along with coins will collect all coins in view and award to the player.

Three Bonus symbols landing on reels 1, 3 and 5 will award 15 Free Spins. In the bonus game, when Minor symbols form a win, they are eliminated and removed from the reels, triggering a symbols cascade.

Additionally, Major symbols that form a win will be upgraded to their Spirit form and enhance and double their win value. All Wilds that land will be collected and stored for the Sacred Spin at the end of Free Spins. At this point, the collected Wilds are added to the reels for a huge big win potential finale.

At any time, players can purchase the Buy Bonus for 75x the bet amount.

Craig Asling, Director of Games at Booming Games, said: Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the series. Sacred Buffalo combines innovative features with a large win potential, and is the latest example of our efforts to bring new mechanics into our games to maintain high levels of player engagement.” 

The post Booming Games releases Sacred Buffalo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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