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Enteractive reactivates 10,000 players in one month

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(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

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ELA Games

ELA Games launches Age of Cleopatra slot with Hold & Win bonus

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ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.

Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.

In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.

Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.

“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.

The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026

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Wildz Group brand Tuplaus has won the Slotsoo Finland Casino Awards 2026 “Pelillistämispäällikö” (Gamification Manager) title, according to a company announcement dated July 2026 from Ta ‘Xbiex, Malta.

Slotsoo’s organisers said: “Only a casino that has taken the gambling experience to a whole new level can be called a gamification manager.” Judges added that Tuplaus delivers “multidimensional gaming moments” that are “far from the monotonous spinning of classic slot machines”.

The judges also highlighted consistency in Tuplaus’ use of gamification from onboarding onwards. They said that “even with the welcome bonus, the player gets to progress step by step and unlock new benefits along the way, and not all the prizes fall into your lap at once. When you add in other promotions and gaming elements, the whole thing feels much more alive than the usual casino experience. Tuplaus shows that the best bonuses are not always the biggest, but they can also be the most fun”.

The company said the Slotsoo accolades assess “hundreds of brands” across multiple categories.

Tuplaus launched in 2025, when Wildz Group CEO Sam Brown said: “We’re exceptionally proud of this new product that will serve our players with the latest online casino experience. Our existing products, Wildz, Wheelz, Spinz, Caxino and Chipz already enjoy a convincing market share, and we’re optimistic that Tuplaus will meet with the same enthusiasm. We have a wide range of player rewards, bonuses, boosts, and more, [and] we’re confident players will love the latest addition to the Wildz Group family of online casinos.”

In the release, Tuplaus also pointed to Pay & Play functionality, no-registration onboarding, a catalogue of games from third-party providers, and frequent promotions as parts of its product proposition.

The post Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Elysium Studios

Swintt’s Elysium Studios launches Odyssey Hold & Win slot

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Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x.

Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company. The theme draws on Greek mythology, with symbols including Odysseus, Calypso, Poseidon and Circe.

The core mechanic collects and pays all cash symbols on the reels whenever Odysseus lands, Swintt said. The release also includes a respin-style feature where three Athena symbols expand the grid, mirror cash values and award three respins, with the counter resetting when new cash symbols land.

A Free Spins feature triggers with three scatters and awards 10 spins, with cash symbols locking until collected, the company said. During Free Spins, Poseidon can combine all cash values into a single icon, Circe can add a random number of cash symbols, and Athena and Calypso can add spins or respins under specific conditions.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “The Odyssey is one of the most enduring tales of hardship, adventure and homecoming, making it the perfect inspiration for a slot that’s packed with memorable characters and exciting feature potential.

“With expanding reels, locked cash symbols, divine modifiers and wins of up to 3,317x, Odyssey Hold & Win is a fittingly epic addition to the Elysium Studios line-up and a title we believe will appeal strongly to operators looking to offer players a fresh take on Greek mythology.”

The post Swintt’s Elysium Studios launches Odyssey Hold & Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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