Press Releases
Enteractive reactivates 10,000 players in one month

(Re)Activation Cloud provider reaches historic milestone in July
Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.
The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.
Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.
The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.
Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.
Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.
Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.
“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”
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2026 iGaming Trends Report
SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch

Reading Time: 2 minutes
SOFTSWISS has opened the waitlist for early access to the 2026 iGaming Trends Report – a comprehensive playbook created to provide business leaders with data-driven insights into iGaming perspectives for 2026.
The fourth edition of the leading industry playbook, developed in partnership with NEXT.io, brings together quantitative research by independent analytics agency Kantar, qualified opinions from over 350 iGaming experts, and AI analysis of more than 120,000 media headlines to outline the key discussions shaping the future of the iGaming industry. Powered by real cases, market analytics, and authoritative views, the report shares credible, data-backed forecasts for 2026.
While the report itself will be released on 3 November, waitlist members will receive early notification and priority access to exclusive insights as soon as it goes live.
“Autumn is the season for building annual strategies – and it’s also the fastest-paced business season of the year. That’s why we suggest joining the 2026 iGaming Trends Report waitlist now, so when you sit down to plan your strategy, you’ll be fully equipped with the latest data and insights,” – said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
The 2026 iGaming Trends Report, created by SOFTSWISS in partnership with NEXT.io, will be presented live during the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November. The Marathon will unveil the new edition live on stage through a high-impact programme packed with expert talks and industry insights.
During the 2026 iGaming Trends Marathon, leading iGaming experts will share their perspectives on key industry areas, including cybersecurity, brand management, responsible gaming and, of course, AI integration. The programme will also cover discussions on the future of iGaming in Latin America and Africa.
Last year 2025 iGaming Trend Report was included into the Honorable mentions list at PR Daily’s 2025 Content Marketing Awards ranked alongside Bayer, McDonald’s and Epam.
To stay ahead in 2026, interested professionals can join the waitlist and be among the first to receive the full 2026 iGaming Trends Report the moment it goes live.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch appeared first on European Gaming Industry News.
AI customer service
Introducing the newest testing tool for AI-boosted customer engagement

Reading Time: 2 minutes
Is AI technology really at the point where it can truly add value to customer engagement? Tugi Tark’s new sandbox environment allows operators to find out.
Tugi Tark, the Estonian-based international AI customer service company, has launched its sandbox this week with the aim of giving operators the ability to explore how AI could work for their players, using their specific casino policies and player profiles, all in a real-world scenario.
By testing an unlimited number of situations wherein players interact with AI agents, the sandbox allows operators to experience how conversations and escalation flows would work if they implemented Tugi Tark as their customer service solution.
Harpo Lilja, CEO of Tugi Tark, explains: “The sandbox is essentially a controlled environment we’ve created where operators can test the AI agent capabilities against their own needs. They can configure the sandbox to their specific casino policies and adjust the agent’s tone of voice — which gives them a first-hand preview of how our AI agent can serve their players.
He continues: “One reason we built the sandbox is that we know from conversations with operators that people are still hesitant about whether AI solutions have reached a point in customer service where the impact is worth implementing – or if AI technology is still at a level where it risks alienating players due to poor quality. And people don’t want to commit if they don’t really know what they’re getting, which is often the case, as companies usually don’t provide enough testing to do so.
What does the sandbox allow operators to do?
Tugi Tark’s sandbox can mimic everything operators need to see how it actually works, including:
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player frustrations
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technical troubleshooting
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KYC concerns, bonus requests
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payment issues, and more.
Casinos can manually add synthetic player data without integration, which showcases how well the AI agent can handle player inquiries when it has access to both policy documentation, player data, and gaming history.
Tugi Tark’s hybrid AI model blends operational automation with human oversight, focused on compliance, emotional intelligence, empathy, service mindset, and player safety. And now, that’s available for operators to test fully using their own unique circumstances.
The testing environment allows manual casino player profile inputs, such as name, account creation date, birthday, KYC status, account limits, player segment, available bonuses, transaction and game history, and a brand’s all policies.
Using intuitive automation, the AI agent is contextually appropriate for each conversation – there are no drop-down menus or prompts, but rather, ‘natural’ language that mimics how humans communicate. For example, if users misspell, abbreviate, or use slang, the agent will understand, and if not, it will ask follow-up questions until it does.
Another feature that was integrated for customer comfort is that if a player is a little vague, rather than return the classic AI chatbot “I didn’t understand your inquiry”, the agent can check all the KYC documentation, including status, player history, exact amounts and date, so it can ask intuitive follow-up questions and arrive at a solution more quickly and thoroughly.
“With the sandbox up and running, any operator in dozens of languages and geos is able to test how Tugi Tark’s AI agents will work, on their site, within their player base. That means without having to endure lengthy sales pitches or commit to a product, operators are able to test exactly what it’s like having our technology work for them,” concludes Lilja. “And the great thing is that the entire process has a setup time of 30 minutes.
The post Introducing the newest testing tool for AI-boosted customer engagement appeared first on European Gaming Industry News.
BOS
BOS presents comparative study between gambling regulations in Sweden and Denmark

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The Swedish Trade Association for Online Gambling – today presents a comparative study between how the gambling markets are regulated in Sweden and Denmark. The report has been carried out by the independent law firm Nordic Legal. In addition to the comparative study, 19 recommendations are made to the Swedish government and the Swedish Gambling Authority (SGA).
The report authors have found that Denmark’s gambling regulations is more successful in meeting its country’s gambling policy goals, in that Denmark over time has had a higher and more stable channelisation, but that Denmark’s position also seems to be under threat recently.
The report states that Sweden is unlikely to reach its 90 percent target in terms of channelisation unless a larger reform takes place, and the recommendations presented in the report can be used to increase the channelling rates.
The report also states that channelisation is important and should not be neglected as a marker for a well-functioning gambling market, something that has been proposed by policymakers in Sweden and elsewhere as a response to the difficulty to reach previously decided high ambition channelisation goals.
The report authors believe that no repressive measures will alone solve the channelisation problem, neither implemented nor future, as long as the licensed gambling market is not allowed to offer a sufficiently attractive gambling offer. Repressive action can include measures such as ISP blocking and payment blocking. Attractive gambling offers may, for example, include a somewhat less rigid bonus and loyalty regulation in Sweden.
The report also points to different government and authority cultures in Sweden and Denmark. According to interviews of licensees in the report, Sweden’s gambling authority is characterized by a punitive culture and a culture of fear, while Denmark is stated to be dialogue-oriented in the relationship between authority and licensees. The escalation ladder of measures in Denmark when licensees violate rules is mentioned as one positive characteristic. This should be compared with Sweden, which is stated to instantly apply the harshest possible sanctions.
“We hope that the report will be a useful tool and encourage Sweden to find inspiration in several of the measures and approaches that have been so successfully implemented in Denmark. Some of them are strictly rule based, such as how loyalty programs are regulated. Some are more difficult to approach and of a cultural nature, but just as important, and are connected to the policymaker’s attitude to the industry it is supervising”, says Gustaf Hoffstedt, Secretary General of BOS.
“Hopefully, this report can inspire policymakers in Sweden to choose the path of regulation that strengthens the licensed gambling market and as a consequence strengthen consumer protection, as neighbouring Denmark has successfully proven is possible,” Gustaf Hoffstedt concludes.
The post BOS presents comparative study between gambling regulations in Sweden and Denmark appeared first on European Gaming Industry News.
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