Press Releases

Enteractive reactivates 10,000 players in one month

Published

6 years ago

August 24, 2020

Zoltan Tundik

Reading Time: 2 minutes

(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

action-rpg

Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion

Published

6 hours ago

June 8, 2026

Wladimir P.

hell-clock-targets-ps5-and-xbox-series-x|s-launch-on-july-14-alongside-cursed-war-expansion

Rogue Snail and Mad Mushroom moved the console release from June 2 to avoid Path of Exile’s Return of the Ancients update.

Hell Clock will launch on PlayStation 5 and XBox Series X|S on July 14, 2026, with its first major expansion, Cursed War, releasing the same day on consoles and Steam, according to Rogue Snail and publisher Mad Mushroom.

The date was disclosed during the Latin American Games Showcase alongside a new trailer focused on skills coming in Cursed War: youtu.be/cUWtDLd_u6Y.

Rogue Snail said the console edition and expansion were originally planned for a June 2 launch, but were shifted to avoid Path of Exile’s recent Return of the Ancients update.

Cursed War adds a new story act set during the Paraguayan War of 1864–1870, plus “over 10 new environments,” additional skills and relics, new bosses, and new endgame systems including Endless Nightmares and the full version of Ascension, the company said.

Hell Clock is set against a dark fantasy take on real Brazilian history, including the late 19th century War of Canudos, and is built around ARPG progression with roguelike run structure and build customization.

The post Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Allwyn

Allwyn rolls out two-round Lotto format with first draw set for 10 June

Published

8 hours ago

June 8, 2026

Wladimir P.

allwyn-rolls-out-two-round-lotto-format-with-first-draw-set-for-10-june

Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year.

Allwyn will launch a new two-round format for the UK National Lottery’s Lotto on Wednesday 10 June, giving players two chances to win from a single £2 line. Tickets for the updated game went on sale Sunday 7 June.

Under the change, each line is automatically entered into two separate rounds on each Wednesday and Saturday draw night. Players still pick six numbers from 59, but two sets of six main numbers and a Bonus Ball will be drawn using two separate machines, meaning a single line can win in one round, the other, or both.

Allwyn said the update improves the odds of winning a prize from 1-in-9.3 to 1-in-4.9. The operator also said it expects the number of Lotto millionaires created each year to increase from around 140 to approximately 345, with jackpots still starting at £2M and rolling over up to five times before a must-be-won draw on the sixth.

Andy Carter, Senior Winners’ Advisor at Allwyn, said, “This is a huge moment for players as we enter a new era for the nation’s millionaire maker, Lotto. From now on, every ticket gives you two chances to win for the same £2 price. We’re talking more winners, more excitement and hundreds more millionaires made every year. It really could be you – not once, but twice.”

Allwyn said the jackpot will be shared across both rounds, while other prize tiers remain fixed cash prizes paid per round. The Lotto HotPicks add-on will also shift to a two-round format and remain priced at £1.

The post Allwyn rolls out two-round Lotto format with first draw set for 10 June appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

integrity services

Sportradar signs multi-year global data and integrity deal with Kalshi

Published

8 hours ago

June 8, 2026

Wladimir P.

sportradar-signs-multi-year-global-data-and-integrity-deal-with-kalshi

Agreement covers official league data and services for prediction markets across MLB, NHL, MLS and UFC, among others.

Sportradar Group AG (NASDAQ: SRAD) has signed a multi-year global agreement with Kalshi to provide official sports data and related infrastructure for prediction markets, the companies said June 08, 2026. The deal was announced from St. Gallen, Switzerland and New York.

Under the agreement, Sportradar becomes an official data and solutions provider for Kalshi across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others. Sportradar said the package includes official sports data and live odds for pre-game and in-play markets, fan engagement products such as scores and schedules, customer acquisition services, and integrity tooling including Sportradar UFDS AI and Sportradar Integrity Exchange (SIE).

Sportradar also said the agreement establishes the ability for it to enter into agreements directly with Kalshi partners, including brokers and market makers, using real-time official data and scalable solutions.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.” Sportradar added that it will provide products and services to Kalshi and other licensed prediction market entities operating in compliance with applicable regulations and legal requirements.

The post Sportradar signs multi-year global data and integrity deal with Kalshi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.