Press Releases

Enteractive reactivates 10,000 players in one month

Published

6 years ago

August 24, 2020

Zoltan Tundik

Reading Time: 2 minutes

(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

iGaming

Defy the Odds partners with BettingStartups to support gaming startups

Published

4 hours ago

April 21, 2026

GamingAmericas.com

defy-the-odds-partners-with-bettingstartups-to-support-gaming-startups

Defy the Odds (DTO) and BettingStartups have announced a strategic partnership aimed at supporting early-stage companies across iGaming and sports betting, with initial joint activity planned around SBC Summit Americas (June 9–11) in Fort Lauderdale.

DTO, which describes itself as a startup launchpad advising early-stage founders in iGaming, sports betting, sportstech and fintech, will work with BettingStartups, which focuses on the early-stage real money gaming ecosystem, to connect startups with investors, operators and established suppliers.

The organisations said the partnership will focus on improving access to three areas they view as critical for founders: community, collaboration and capital. The companies positioned the effort as a way to increase visibility for emerging businesses, support investor-readiness, and expand introductions between startups and industry stakeholders.

Kelly Kehn, Co-Founder of Defy the Odds said of the partnership, “Innovation doesn’t happen in a vacuum. It happens when founders connect, share ideas and push each other forward. That’s what community does. This partnership with BettingStartups is about bringing more startups together and making sure the wider industry pays attention to what they’re building. Because the future of our industry is being shaped by these founders.”

Jesse Learmonth, founder of BettingStartups, adds “We’ve always been about providing high-signal infrastructure for founders to scale. This partnership with DTO doubles down on that mission, linking our audience with a community that actually opens doors. Starting with the Startup Zone at SBC Americas, we’re giving founders a direct, affordable line to the operators and investors who define this industry.”

The post Defy the Odds partners with BettingStartups to support gaming startups appeared first on Americas iGaming & Sports Betting News.

Adam Prock

Scientific Games wins seven-year Minnesota Lottery systems modernization deal

Published

6 hours ago

April 21, 2026

Wladimir P.

scientific-games-wins-seven-year-minnesota-lottery-systems-modernization-deal

Momentum cloud platform to replace legacy tech across retail and digital channels, with an option to extend up to three more years.

Scientific Games has secured a new seven-year contract to modernize the Minnesota Lottery’s technology stack, replacing the lottery’s legacy system across its retail and digital networks. The agreement includes an option to renew for up to three additional years.

Under the deal, Scientific Games will deploy its cloud-based Momentum ecosystem, which the company says is designed to support omnichannel sales and performance. The rollout will include a systems conversion and new technology across the Minnesota Lottery’s retailer network.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games said Momentum is anchored by its central gaming system, SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal, and INFUSE business intelligence platform. The Minnesota rollout also includes SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines, plus a second-chance digital promotions solution supported by the company’s CRM program.

Scientific Games said its systems technology has been selected by four North American lotteries in the past 18 months: Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. The Minnesota Lottery said it has generated more than $4 billion for state programs since 1990, including the environment, education, public safety and health and human services, and problem gambling.

The post Scientific Games wins seven-year Minnesota Lottery systems modernization deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Prock

Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales

Published

6 hours ago

April 21, 2026

GamingAmericas.com

scientific-games-technology-to-power-the-minnesota-lottery’s-omnichannel-sales

Company’s Innovative Tech Solution Selected Based on Partnership and Growth

Scientific Games and the Minnesota Lottery are partnering on a major tech modernization initiative through a new seven-year contract focused on growth. The global lottery company’s new technologies will replace the Minnesota Lottery’s legacy system, delivering industry-leading performance and security to its retail and digital networks. The new technology contract may be renewed for up to three additional years.

Scientific Games will power the Minnesota Lottery with a flexible, cloud-based solution through its Momentum ecosystem—an integrated framework of technologies, applications and services designed to work together to optimize sales performance and drive growth.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games has become the fastest growing lottery systems provider in the world, with the company’s technology selected by four North American lotteries in the past 18 months, including the Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. Globally, over the last decade, the company has completed 50+ lottery system implementations and conversions, most recently for the New Mexico Lottery, North Dakota Lottery, Lotto New Zealand and The National Lottery in the UK.

“Scientific Games looks forward to serving the Minnesota Lottery with the highest standards of excellence and all the flexibility a cloud-based ecosystem has to offer,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “A systems conversion requires a strong partnership and months of cooperation and collaboration. We will work closely with the Minnesota Lottery’s team to deliver another successful go-live, moving the Lottery into a sustainable future.”

The company’s Momentum ecosystem is anchored by its central gaming system, patented SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines—which can open new distribution channels—will be installed across the Minnesota Lottery’s retailer network. Additionally, a second-chance digital promotions solution supported by the company’s award-winning CRM program will be included.

Since 1990, the Minnesota Lottery has generated more than $4 billion for state programs, including the environment, education, public safety and health and human services, and problem gambling.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.