Press Releases

Enteractive reactivates 10,000 players in one month

Published

6 years ago

August 24, 2020

Zoltan Tundik

Reading Time: 2 minutes

(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

Crash Games

Million Games launches Infinite X with progression-based crash gameplay

Published

10 hours ago

June 9, 2026

Wladimir P.

million-games-launches-infinite-x-with-progression-based-crash-gameplay

New instant game adds energy management and rebuy mechanics across 40 levels, letting players cash out or continue while keeping multiplier progress.

Million Games has launched Infinite X, a progression-based instant game, the studio said on 9 June 2026 in Skövde, Sweden. The release targets operators and aggregators via Million Games.

The game uses a continuous progression model rather than a single-event outcome. Players guide a character, Joe, up a staircase of 32 steps across 40 levels, with each step consuming energy and every 5th step restoring it.

Multiplier growth builds as players climb, with the option to cash out at any point. Players can also rebuy to continue from their current position while retaining both progress and multiplier, with rebuy costs scaling based on progression and potential reward.

“Infinite X represents a different way of thinking about instant games,” said Thomas Nimstad, CEO of Million Games. “Instead of focusing on a single result, we’ve built an experience around progression, strategy, and player control. By combining multiplier growth, energy management, and rebuy decisions, Infinite X creates a gameplay loop that feels engaging from the first step to the last.”

Million Games said Infinite X includes energy-based progression, randomised power-ups, and an accelerating multiplier curve designed to reward players for pushing further.

The post Million Games launches Infinite X with progression-based crash gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BMM Testlabs

BMM Innovation Group confirms Perú Gaming Show presence in Lima

Published

10 hours ago

June 9, 2026

Wladimir P.

bmm-innovation-group-confirms-peru-gaming-show-presence-in-lima

BMM Testlabs, BIG Cyber and RG24seven plan meetings at Booth 31-32 on June 17-18 at the Jockey Exhibition Center.

BMM Innovation Group (BIG) says it will exhibit at the Perú Gaming Show (PGS) on June 17-18 at the Jockey Exhibition Center in Lima, Perú.

The company will be located at Booth No. 31-32, where it plans to meet with gaming suppliers, operators, and regulators to discuss testing and certification through BMM Testlabs, cybersecurity services under BIG Cyber, and compliance-focused online training via RG24seven Virtual Training.

BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”

BIG said it has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework. The company is directing attendees to Booth No. 31-32 to schedule meetings during PGS 2026.

The post BMM Innovation Group confirms Perú Gaming Show presence in Lima appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BMM Testlabs

BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA

Published

10 hours ago

June 9, 2026

GamingAmericas.com

bmm-innovation-group-to-showcase-compliance,-cybersecurity,-and-training-solutions-at-peru-gaming-show-june-17-18-in-lima

BMM Innovation Group (“BMM”, “BIG Group”, or “BIG”), a global technology company providing compliance testing, cybersecurity, and training solutions for the regulated global gaming industry, today announced that it will exhibit at the Perú Gaming Show (PGS) June 17-18 at the Jockey Exhibition Center in Lima, Perú.

BIG will welcome gaming suppliers, operators, and regulators to Booth No. 31-32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services.

Perú continues to be one of the fastest-growing and most important gaming markets in Latin America. As the market grows, gaming companies are looking for trusted partners that can help them launch products faster, meet regulatory requirements, strengthen cybersecurity, and protect their brands.

BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”

BMM has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework.

Visitors to BMM’s Booth No. 31-32 can learn more about:

Product testing, certification, and inspection services from BMM Testlabs.
Managed cybersecurity, penetration testing, vulnerability assessments, and PCI:DSS services from BIG Cyber.
Compliance-grade online training from RG24seven Virtual Training, available in English, Spanish, and Portuguese.

To schedule a meeting with the BIG team during PGS 2026, visit Booth No. 31-32 or book a meeting: worldtour.bmm.com/

The post BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA appeared first on Americas iGaming & Sports Betting News.