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Enteractive reactivates 10,000 players in one month

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(Re)Activation Cloud provider reaches historic milestone in July

Enteractive, the leader in player reactivation and retention for iGaming brands, has announced that in the month of July, over 10,000 players were activated or re-activated for Enteractive’s operator partners through the (Re)Activation Cloud platform.

The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit, or re-activated making a deposit after some time of inactivity.

Benefiting from this milestone are Enteractive’s operator partners, seeing player retention and revenues increase from dormant players becoming active again or churned players coming back. Traffic driving operator partners, such as strategic affiliates, will benefit as well, since Enteractive also delivers improved retention with affiliate-tagged players.

The growth comes as a result of Enteractive’s deployment of their proprietary tech platform, (Re)Activation Cloud, which launched in 2019. The platform streamlines the process of integrating inactive player databases from operators and enables Enteractive’s agents to engage in 1:1 personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved.

Additionally, another milestone was reached last week with the company welcoming its 100th employee, doubling the firm’s size from 2019.

Enteractive currently works with more than 50 different brands in the iGaming sector, and before the end of the year, the company plans to expand into several new markets, building on its global reach confirmed already in 2020 by launches in Romania, Japan, Peru, and Brazil.

Mikael Hansson, Founder & CEO, commented, “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.

“As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”

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Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 content goes live on Blue Ocean Gaming aggregator

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Deal adds ICONIC21 live casino, slots and RNG titles to Blue Ocean Gaming’s operator network of 140+ content providers.

ICONIC21 has signed a distribution agreement with Blue Ocean Gaming, making the supplier’s multi-vertical catalogue available through Blue Ocean Gaming’s operator network. The integration covers ICONIC21’s live casino, slots and RNG games.

Blue Ocean Gaming said its aggregation platform brings together content from more than 140 providers and offers operators a catalogue of more than 13,000 casino titles across categories including slots, live casino, virtual sports and sportsbook.

ICONIC21’s live casino line-up on the platform includes its Gravity Series game shows, including Gravity Wheel. ICONIC21 said Gravity Wheel keeps multipliers active on every spin and includes four multiplier symbols—Saturn, Moon, Comet and Sun—with the Sun multiplier offering wins of up to 1,000x.

The agreement also includes ICONIC21 slot titles such as Buffalo Wild Collection and Las Piggas, as well as RNG games including Chicken Run, Mines and Crash.

Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”

Dejan Jović, CEO at BlueOcean Gaming commented: “ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”

The post ICONIC21 content goes live on Blue Ocean Gaming aggregator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet rolls out Amusnet content on RegencyCasino.gr in Greece

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Expansion extends the companies’ existing deal to SkillOnNet’s Greek launch, including Golden Coins Link jackpots and multiple slot titles.

SkillOnNet has expanded its partnership with casino content supplier Amusnet by deploying the provider’s portfolio on its newly launched Greek operation, RegencyCasino.gr.

The rollout brings a selection of Amusnet slots to the RegencyCasino brand, including Shining Crown, 40 Super Hot, Shining Crown Buy Bonus and Burning Hot, alongside the supplier’s four-level progressive jackpot product Golden Coins Link.

SkillOnNet entered the Greek market in May through a partnership with Regency Entertainment, described by the companies as the country’s leading land-based casino operator, launching an online platform under the RegencyCasino brand.

Jani Kontturi, Head of Games at SkillOnNet, said: “Our Greek launch has been a huge success, and adding one of the industry’s biggest providers, particularly with its outstanding jackpot content, is going to take our player offering to a new level.

“Amusnet has been a trusted long-term partner, and we’re delighted to extend that relationship into Greece. It’s one of the biggest and fastest-growing online casino markets in Europe, and we’re excited to continue building on the fantastic momentum we’ve achieved since launching with RegencyCasino in May.”

Jelena Stankovic, Director at Amusnet Greece said: “Greece is one of Europe’s most dynamic regulated markets, where operators increasingly demand proven performance alongside great content. Extending our partnership with SkillOnNet allows us to bring our high-performing portfolio and jackpot products to an even wider audience through RegencyCasino.gr, and represents another important step in our long-term growth strategy for the market.”

The post SkillOnNet rolls out Amusnet content on RegencyCasino.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Microgaming launches football games StrikerX and SoccerX aimed at acquisition

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Crash and instant win formats target fast onboarding, mobile play and low-friction mechanics, with RTP and max win figures disclosed for SoccerX.

Microgaming has launched two football-themed games, StrikerX and SoccerX, positioning them as “gateway” titles designed to support player acquisition for operators.

The supplier said the releases are built around quick-result gameplay and low-friction entry, with mechanics intended to be easy to pick up. StrikerX is a Crash game, while SoccerX is an Instant Win title, with both designed for fast loading and mobile performance, according to the company.

SoccerX is built around a penalty shootout format where players pick a shot and attempt to beat the keeper while progressing up a prize ladder. Microgaming said the ladder can be cashed out at any point or pushed further. The company lists the game’s RTP at 96.00% and a top win potential of up to 12,500x, and says players can choose their own volatility.

StrikerX allows players to place up to two bets in a single round, using different strategies at the same time, while “dynamic game events” increase the multiplier as play progresses, according to Microgaming. Its Ultimate Shot feature triggers at 100x and introduces bonus multipliers ranging from x1 to x100, with win potential of up to 10,000x.

A Microgaming spokesperson said: “Acquisition is not just about visibility, it is about removing friction. With SoccerX and StrikerX, the aim was to create games that are quick to load, quick to understand and easy to get into, which makes them very effective at opening the door to a wider portfolio. Football gives both titles an immediate hook, but the bigger value is in having formats that can bring in new audiences and still give them a reason to stay.”

The post Microgaming launches football games StrikerX and SoccerX aimed at acquisition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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