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MansionBet Unveiled as Principal Sponsor of Bristol City
Bristol City is excited to announce online sports betting operator, MansionBet as its new Principal Partner and front of shirt sponsor.
Launched in 2018 under the umbrella of the Mansion Group, MansionBet prides itself on offering a full range of sports markets via its desktop and mobile clients.
Mansion Group has a proven track record when it comes to football partnerships, having been sponsors of Tottenham Hotspur, Crystal Palace and AFC Bournemouth, as well as the official betting partners of Manchester City and Newcastle United.
MansionBet are thrilled about coming on board as Bristol City’s Principal Partner and the Official Betting Partner to the sporting group. As part of this partnership, fans can look forward to regular activations and fan engagement activities which will include giveaways and money can’t buy competition prizes.
Dana Bocker, Head of Integrated Marketing at Mansion said: “Sponsorship of a Championship team shows our continued focus and support of the UK market. Bristol City’s proud history within the English league and their growth over the last couple of years makes this an appealing partnership. We’re looking forward to collaborating with the club to engage with fans over the coming season and increasing our awareness locally.”
Bristol Sport Group Head of Commercial Caroline Herbert commented: “We are delighted to be in partnership with MansionBet and to welcome them to our Bristol City fan base and Bristol Sport group. With more than a decade of industry experience and a long tradition of sport sponsorship, they bring a huge amount of expertise and creativity to this partnership. MansionBet also take an incredibly responsible approach to gambling and have won several awards including Best Customer Service Company of the Year (2020) at the International Gaming Awards and Most Responsible Online Gambling Operator (2018).”
Bristol City is dedicated to promoting responsible gambling and The MansionBet logo will not appear on youth kits.
About Mansion:
Awarded ‘Best Customer Service Company 2020’ and ‘Online Casino Operator of the Year 2018’ at the International Gaming Awards, as well as ‘Most Responsible Online Gambling Operator, Global 2018’ for the Capital Finance International Awards, the Mansion Group has firmly established itself as a leading provider of online gaming. With more than 15 years’ experience in the gaming industry, Mansion Group enjoys an international player base and a strong market share.
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Kambi appoints Michelle Unsworth as Chief People Officer to lead global talent and culture strategy
Unsworth will lead Kambi’s global people strategy, bringing over 20 years’ experience from senior people leadership at companies including Veriff, Expedia Group and The Walt Disney Company
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Michelle Unsworth as its new Chief People Officer, overseeing all aspects of the company’s global people strategy, including talent acquisition, leadership development and employee experience.
Based in London, Unsworth brings over 20 years of experience leading people functions and driving transformation across global organisations. She has built an extensive career supporting major brands in the technology, travel and entertainment sectors, building high-performance, people-first cultures at scale.
Most recently, Unsworth served as VP People at online identity verification company Veriff where she created its first company-wide people strategy. She previously held senior people and HR roles at companies including Travelport, Expedia Group and the The Walt Disney Company.
Her appointment further strengthens Kambi’s executive leadership team, expanding female representation at the most senior level of the company.
Werner Becher, CEO of Kambi, said: “Welcoming Michelle as our Chief People Officer reinforces our commitment to making people and culture a true strategic priority for Kambi. Michelle’s leadership and expertise will be instrumental in fostering an environment where our teams can thrive, innovate and grow together. As we continue to establish ourselves as the home of premium sports betting solutions, Michelle will play a central role in aligning our people strategy with our long-term business objectives, ensuring that our culture not only supports but accelerates our long-term growth ambitions.”
Michelle Unsworth, Chief People Officer at Kambi, added: “I’m thrilled to be joining Kambi, which has firmly established itself as a world leader in B2B sports betting provision. The opportunity to work with such talented individuals and to build upon the company’s strong, people-focused culture is incredibly exciting. I look forward to helping empower this team to achieve even greater success.”
The post Kambi appoints Michelle Unsworth as Chief People Officer to lead global talent and culture strategy appeared first on European Gaming Industry News.
Mindway AI, a leader in player protection solutions for the gaming industry, is pleased to announce a partnership with Crown Resorts to introduce GameScanner to their Australian operations. This partnership marks the largest global implementation of Mindway’s technology in a physical setting and is the first land-based application in Australia, setting a new industry standard and aligning with Crown’s commitment to safe and sustainable gaming.
GameScanner is an award-winning AI solution, trained by gambling harm experts, researchers, and psychologists, to better enable effective checks, with a focus on player well-being and preventative measures. GameScanner’s highly advanced technology enables operators to understand the risk distribution among their guests, allowing these risks to be identified and addressed to enhance player protection.
“The introduction of this technology at Crown is yet another example of our commitment to continuous safety improvements and harm minimisation,” said Dr Jamie Wiebe, Group EGM of Crown PlaySafe. “This will greatly assist in identifying risks and preventing harms from occurring in the first place, which is a major focus for us at Crown. In collaboration with our Crown PlaySafe initiatives, technology plays a critical role in helping us provide a safe environment and uphold our industry-leading standards for our guests.”
This partnership marks a new era for the growing Mindway AI, as the company expands its application of AI solutions into land-based settings. GameScanner currently engages with just over 12.8 million active players in 64 global jurisdictions each month.
“We are thrilled to partner with Crown Resorts in this significant initiative,” said Rasmus Kjaergaard CEO at Mindway AI. “Our shared vision for player welfare is the foundation of this collaboration. Our move into land-based applications signifies a significant milestone for Mindway AI. With GameScanner, we are reinforcing our commitment to player welfare across all gaming platforms, creating an environment where care and safety are paramount.”
The implementation of GameScanner marks a pivotal enhancement to Crown Resorts’ harm minimisation framework and reiterates the company’s dedication to industry-leading standards.
The post Mindway AI and Crown Resorts Partner to Launch Revolutionary Player Protection appeared first on European Gaming Industry News.
3 Pots mechanic further enhances latest addition to top-performing Royal Coins series
Playson, the accomplished digital entertainment supplier, has enhanced its Royal Coins series with the release of 3 Royal Coins: Hold and Win, featuring its popular 3 Pots mechanic and a rewarding new Twin Feature.
In the latest instalment of the popular series, Special Coins elevate gameplay by triggering the Hold and Win Bonus Game with Special Coin Features. Each pile of coins above the reels collects Special Coins of the same colour and the combination determines the feature awarded.
Players can activate one or more of the following Special Coin Features:
Twin Feature – all-new feature doubles all Royal Coin symbols in the Bonus Game when the green Special Coin is triggered.
Multi Feature – adds multipliers of up to 32x to random cells on reels one and three during each spin when unlocked by red Special Coin.
Expand Feature – triggered by the blue coin, the Expand Feature adds one additional reel to the field.
During the Bonus Game, slot enthusiasts may also discover the Royal Coin Symbols, which land on reel 2 and gather all Coin and Jackpot Symbol values. Those with a touch of fortune also stand a chance of landing one of the game’s four fixed jackpots with Mini, Minor, Major and Grand Jackpots offering comprehensive values worth up to 1,000x.
Playson’s latest release showcases the provider’s strength in refreshing its popular slot series with fresh features and mechanics.
Tamas Kusztos, CCO at Playson, said: “The Royal Coins series has always been a player favourite. With the addition of the 3 Pots mechanic and our brand-new Twin Feature, we’ve taken gameplay to an even higher level.
“This majestic title combines familiar thrills with fresh twists that significantly boost winning potential, ensuring our partner’s players remain engaged and entertained throughout.”
The post Playson introduces new Twin Feature in regal release 3 Royal Coins: Hold and Win appeared first on European Gaming Industry News.
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