Canada
Esports Powerhouse ReKTGlobal Acquires Digital Media Agency Fearless Media
ReKTGlobal, the global esports business authority and parent company of professional esports organizations Rogue and the London Royal Ravens, announces its acquisition of New York-based Fearless Media, a full service data driven media agency specializing in entertainment, gaming, consumer electronics and technology verticals with a dynamic approach to modern marketing. Fearless Media is known for creating integrated global advertising campaigns in collaboration with some of the world’s biggest consumer companies such as PSYONIX, Valve, Turtle Beach, Bethesda, Epic Games, THQ Nordic, Redbox, GuitarWorld and LessonFace.
Founded in 2009 by Cara Scharf, Fearless Media is focused on elevating brands through its unique approach to marketing analytics and insights to develop marketing strategies and execute campaigns that drive revenue and help clients understand holistically how their media dollars are performing. In recent years, Scharf was awarded Acquisitions International’s Most Innovative Marketing Business Leader in 2019, Creative Women in Marketing by Aspioneer in 2019 and Top NY Women in Business by Oprah Magazine & Entrepreneur in 2018. Fearless Media was also named as one of Clutch’s Top New York Marketing & Advertising Agencies in the U.S. in 2018.
To further solidify relationships across all verticals, the deal will bring together Fearless Media’s extensive media network, brand partners and marketing experts, to add another layer to ReKTGlobal’s growing marketing division, making it a complete solution for brands.
“ReKTGlobal’s acquisition of Fearless Media is unlike any other in the esports industry,” said Dave Bialek, CEO of ReKTGlobal. “It allows us to fully support the growing demand for advertising and marketing solutions to the gaming and esports community, as we continue to build our industry leading esports marketing portfolio.”
Cara Scharf, Founder of Fearless Media added, “We pride ourselves on bringing next level digital marketing solutions to our clients across a multitude of industries,” said Cara Scharf, Founder of Fearless Media. “Now through ReKTGlobal, we have the opportunity for cross-pollination across all of our amazing brand partners.”
“We’re excited to welcome Fearless Media to the ReKTGlobal network,” commented John Benyamine, CEO and Co-Founder of Greenlit Content. “With the backing of ReKTGlobal, we have continued to grow our esports audience, and with Fearless Media coming aboard, we’ll have the ability to connect with an even wider audience to drive integrated marketing solutions across social and traditional media on a global level.”
The acquisition of Fearless Media comes on the heels of ReKTGlobal’s partnership with creator management phenom, TalentX Entertainment, to launch a new joint venture TalentX Gaming (TXG) this past May. Coupled with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports, TXG leverages the “creator first” talent development and social media monetization prowess of TalentX. TalentX took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House — Josh Richards, Griffin Johnson, Anthony Reeves, Bryce Hall, Kio Cyr and Jaden Hossler — which racked up one million followers on their group TikTok account in the first month.
Last year, ReKTGlobal acquired New Jersey-based Greenlit Content, a hybrid company that is behind some of gaming’s most popular sites including TwinGalaxies.com, Shacknews.com, GameDaily.Biz and PrimaGames.com. Greenlit creates viral branded gaming content, events and activations in collaboration with some of the world’s most popular consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros., NBC Sports, State Farm, Turtle Beach and Redbox. The company reaches up to 100 million gamers monthly through specially curated video, social and editorial content. Combined, the monumental merger’s assets include 8 esports teams, 36 influencers, celebrity talent including music legends Tainy, Steve Aoki and Imagine Dragons, and 30+ client brand partners.
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Canada
St8 launches in Ontario through partnership with Tonybet
Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.
Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.
The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.
Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.
“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”
Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.
“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”
St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.
The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
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