eSports

GHOST Enters Esports Culture Through Partnership With XSET

Published

4 years ago

August 20, 2020

Reading Time: 2 minutes

Within one month of the newly launched revolutionary esports organization, XSET has secured a two-year deal with renowned lifestyle sports nutrition brand GHOST.

With this agreement, GHOST will be XSET’s exclusive partner for protein, gaming, and performance supplements and ready-to-drink beverages, and will provide XSET’s elite roster of streamers, athletes, and esports teams with GHOST products to take their game to the next level. In addition, GHOST will be a featured jersey sponsor for XSET’s multiple esports teams. Also included in this high-value partnership is the development of an exclusive, limited edition XSET flavor, shaker, merchandise line, and soon-to-be released content series. Finally, GHOST will be an official sponsor for XSET’s Esports Series events.

“XSET is excited to be GHOST’s first official partnership in esports and their entrée into gaming culture. Their brand and mission align perfectly with XSET’s movement for change in creative expression, diversity, and inclusion,” said XSET COO and co-founder Marco Mereu. “We’re excited to see what we can build together for our collective audiences around the world.”

“Plus, it tastes delicious!” added XSET CEO Greg Selkoe.

In addition to creating products that help individuals build a lifestyle that works for them, GHOST produces high-quality, behind-the-scenes content that gives viewers an in-depth look at what they stand for, what sets them apart, and what’s to come. GHOST and XSET are both committed to building brands that make an impact and are leaders for change. With this newly forged partnership, both organizations join together to build a formidable community that welcomes and celebrates their diverse audiences.

“As lifelong gamers, we’ve been searching for the right organization and partner to enter esports in a thoughtful and meaningful way. That organization is XSET. Through authenticity and a shared drive to challenge the status quo, this partnership helps pave the way for a new era in gaming and we’re excited to be a part of it,” says GHOST CMO and co-founder Ryan Hughes. “This is bigger than supplements and gaming. This partnership encompasses what we’re all about; it’s sports, it’s music, it’s culture… It’s an experience.”

SOURCE XSET

eSports

North Star Network Acquires Um Dois Esportes

Published

18 hours ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

3 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.