eSports
Esports Entertainment Group Expands Existing Partnership with Dignitas, Securing Naming Rights to Legendary CS:GO Team

CS:GO Team Will Compete as Dignitas VIE.gg in Official Events
Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, is pleased to announce an expanded partnership with Dignitas, the esports vertical of New Meta Entertainment Inc. (NME) and one of the most successful esports organizations in the world. The Company’s online betting platform, VIE.gg, became an official multi-year partner of Dignitas in June 2019, and under the expanded partnership, it has now secured the naming rights of Dignitas’ famed CS:GO team.
“Dignitas is a true leader in the esports community,” said Grant Johnson, CEO. “Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally.”
In addition to VIE.gg’s integration into the CS:GO naming rights and jersey, the partners will roll out strategic digital and physical activations with the New Jersey marketplace as a core focus. In June 2018, New Jersey Governor Phil Murphy signed Assembly Bill 411, legalizing sports betting in New Jersey. One year later, Dignitas became the first esports organization to open a gaming facility in Newark, New Jersey, next to the famed sports and entertainment facility, Prudential Center. In addition to U.S. sports betting, the partnership also paves the way into the European marketplace through association with Dignitas’ famed CS:GO team hailing from Scandinavia.
“The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for our New Jersey gaming license,” continued Johnson.
Esports Entertainment Group, a member of ESIC, is working together with NME, to ensure that conflicts of interest and betting and age requirement rules are upheld throughout.
“We are honored to partner with an innovative, multinational brand like VIE.gg,” said Michael Prindiville, CEO of New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”
“We are excited to further expand our partnership with Dignitas,” commented Magnus Leppäniemi, VP of Marketing and Head of Esports at Esports Entertainment Group. “As a committed long-term partner, we’re thrilled to have the opportunity to co-brand our VIE.gg platform alongside Dignitas’ legendary CS:GO team, an opportunity that can introduce our brand to millions of esports fans globally and help establish our status as a Tier 1 operator within esports betting.”
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Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
Akshat Rathee
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.
The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.
The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.
This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.
How to Register
Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:
Step-by-Step Registration Process
Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.
Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.
Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.
Step 4: Select the tournament and follow the on-screen prompts to complete registration.
Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.
The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”
The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.
The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.
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