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TPD and XB Net partner for in-running betting on North American racing

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Total Performance Data teams up with leading Stateside supplier for ground-breaking in-running product

 XB Net, the leading provider of premium content for North American racing, has announced a ground-breaking new partnership with Total Performance Data (TPD), the definitive source of in-running data for horse racing.

Thanks to Equibase’s GPS rollout, the pair are launching an “in-running” industry-first for North American horse racing. This product undertakes to revolutionise live betting by delivering reliable pricing on a popular sport which has traditionally struggled to maintain pace with a broader sportsbook marketplace, where over 70% of turnover is generated in-play. Now, however, TPD and XB Net have combined to produce a dependable in-play offering that crystalises accurate odds for the most solid in-play, fixed-odds pricing available.

The feed fuses the PA starting price with the best of automated trading via TPD’s astonishing range of consequential in-running analytics, including stride length, stride frequency and sectional timings enabled by saddle-cloth GPS tracking. These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing that delivers a distinct step-change in live fixed-odds wagering.

This landmark deal promises to usher in a bright dawn for in-play betting on horses, providing operators and their customers with the following benefits:

  • In-running prices available on existing PA Media XML/DTD integration
  • Win-only in-play betting from XB Net racecourses, with further markets in due course
  • 1,500 race days per year and rising
  • Improved in-running engagement, featuring:

o   Accommodating after-the-off “late money”

o   Live tradeable prices until the final furlong, sometimes even the wire

o   Cashout-integrated functionality in-play (fair-margin, lowest latency)

o   Price-smoothing and visual-tracking graphics to enhance the user experience

This new in-running pricing feed now capitalises on its position to deliver deeper engagement for horse racing fans and improved digital dwell-time for operators. Demo feeds are already trialling successfully with a number of high-profile operators, helping create fresh revenues streams against the backdrop of a progressively homogenised betting landscape.

The announcement adds yet more muscle to XB Net’s leading end-to-end solution which grants its clients access to many of the planet’s most prestigious races, with rescheduled marquee events like the Preakness Stakes and the Breeders’ Cup still to come across a packed timetable this autumn.

Simon Fraser, Senior Vice President of International at XB Net, said: “The cat is well and truly out of the bag when it comes to the significance of in-play turnover for sports betting. So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with TPD’s team of analytical experts has allowed us to finally deliver that new product for North American racing.

“This isn’t about incremental gains. It’s an automated product revolution which belatedly gives the operators and customers the live service that they’ve been demanding for a long time. TPD has seamlessly incorporated its API with the PA Media’s benchmark XML language, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”

William Duff Gordon, CEO at TPD, added: “We’re thrilled to partner with XB Net in the States to provide the only fully automated in-play solution on the market. As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time, and leverage neural networks to create the best possible in-play price.

“XB Net’s unparalleled racetrack coverage in North America – coupled to their strong heritage in managing content rights, data and odds – meant that they were the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is simply our combined aim. So, we’re confident this in-play solution will bring a welcome new dimension to anyone following racing stateside.”

 

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Alberta iGaming Corporation

Alberta iGaming Corporation Partners with Responsible Gambling Council

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The Alberta iGaming Corporation (AiGC) has announced a partnership with the Responsible Gambling Council (RGC) that will make RG Check accreditation a mandatory requirement for all internet gaming (iGaming) sites entering Alberta’s regulated market.

This collaboration demonstrates Alberta’s commitment to player protection by ensuring every regulated operator meets the highest evidence-based standards for responsible gambling.

“Alberta is committed to building a safer, regulated iGaming environment where player protection comes first. By requiring RG Check accreditation, we’re ensuring that every iGaming operator in our market has demonstrated their commitment to player safety through independent verification of their responsible gambling programs,” said Dan Keene, Interim AiGC CEO.

RG Check is a Canadian-made, globally trusted, independent responsible gambling accreditation program. Developed by RGC more than a decade ago, RG Check evaluates sites against rigorous, evidence-based standards, covering governance, player safeguards, staff training, and marketing practices. The accreditation provides clear, measurable accountability and has become the gold standard for responsible gambling across multiple jurisdictions.

“This partnership with AiGC demonstrates the power of regulators and responsible gambling experts working together to protect players from day one. Alberta is building on a strong foundation established in Ontario, where RG Check has proven its value in creating safer gambling environments. This proactive approach ensures that player protection isn’t an afterthought; it’s built into the market from the ground up,” said Sarah McCarthy, CEO of RGC.

Alberta’s requirement will ensure that:

• All iGaming sites must achieve RG Check accreditation

• Operators must maintain their accreditation in good standing while operating in Alberta

• RGC will conduct assessments based on internationally recognized responsible gambling standards

• AiGC will work closely with RGC to ensure ongoing compliance and continuous improvement.

Requiring accreditation in Alberta’s market reflects AiGC’s commitment to promoting responsible gambling, and will create a level playing field where protecting players is a competitive advantage, not just a compliance checkbox.

For operators who currently hold RG Check accreditation in another jurisdiction, the transition to Alberta will be streamlined. While a distinct Alberta accreditation is still required, existing accreditations will be recognized to simplify the process and reduce costs. Operators will benefit from an efficient onboarding process that reduces administrative burden while maintaining the same rigorous standards for player protection.

The post Alberta iGaming Corporation Partners with Responsible Gambling Council appeared first on Americas iGaming & Sports Betting News.

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St8 launches in Ontario through partnership with Tonybet

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Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.

Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.

Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.

The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.

Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.

“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”

Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.

“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”

St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.

The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.

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Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives

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Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.

The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.

Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.

The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.

Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.

The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.

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