Canada
TPD and XB Net partner for in-running betting on North American racing
Total Performance Data teams up with leading Stateside supplier for ground-breaking in-running product
XB Net, the leading provider of premium content for North American racing, has announced a ground-breaking new partnership with Total Performance Data (TPD), the definitive source of in-running data for horse racing.
Thanks to Equibase’s GPS rollout, the pair are launching an “in-running” industry-first for North American horse racing. This product undertakes to revolutionise live betting by delivering reliable pricing on a popular sport which has traditionally struggled to maintain pace with a broader sportsbook marketplace, where over 70% of turnover is generated in-play. Now, however, TPD and XB Net have combined to produce a dependable in-play offering that crystalises accurate odds for the most solid in-play, fixed-odds pricing available.
The feed fuses the PA starting price with the best of automated trading via TPD’s astonishing range of consequential in-running analytics, including stride length, stride frequency and sectional timings enabled by saddle-cloth GPS tracking. These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing that delivers a distinct step-change in live fixed-odds wagering.
This landmark deal promises to usher in a bright dawn for in-play betting on horses, providing operators and their customers with the following benefits:
- In-running prices available on existing PA Media XML/DTD integration
- Win-only in-play betting from XB Net racecourses, with further markets in due course
- 1,500 race days per year and rising
- Improved in-running engagement, featuring:
o Accommodating after-the-off “late money”
o Live tradeable prices until the final furlong, sometimes even the wire
o Cashout-integrated functionality in-play (fair-margin, lowest latency)
o Price-smoothing and visual-tracking graphics to enhance the user experience
This new in-running pricing feed now capitalises on its position to deliver deeper engagement for horse racing fans and improved digital dwell-time for operators. Demo feeds are already trialling successfully with a number of high-profile operators, helping create fresh revenues streams against the backdrop of a progressively homogenised betting landscape.
The announcement adds yet more muscle to XB Net’s leading end-to-end solution which grants its clients access to many of the planet’s most prestigious races, with rescheduled marquee events like the Preakness Stakes and the Breeders’ Cup still to come across a packed timetable this autumn.
Simon Fraser, Senior Vice President of International at XB Net, said: “The cat is well and truly out of the bag when it comes to the significance of in-play turnover for sports betting. So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with TPD’s team of analytical experts has allowed us to finally deliver that new product for North American racing.
“This isn’t about incremental gains. It’s an automated product revolution which belatedly gives the operators and customers the live service that they’ve been demanding for a long time. TPD has seamlessly incorporated its API with the PA Media’s benchmark XML language, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”
William Duff Gordon, CEO at TPD, added: “We’re thrilled to partner with XB Net in the States to provide the only fully automated in-play solution on the market. As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time, and leverage neural networks to create the best possible in-play price.
“XB Net’s unparalleled racetrack coverage in North America – coupled to their strong heritage in managing content rights, data and odds – meant that they were the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is simply our combined aim. So, we’re confident this in-play solution will bring a welcome new dimension to anyone following racing stateside.”
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Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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