Baltics
NetEnt launches live casino in Lithuania with Betsafe
Following a series of portfolio enhancements, the supplier’s live casino games are now available to players In Lithuania for the first time.
NetEnt has made its debut in Lithuania following a successful integration of its live casino games with Betsson Group’s Betsafe brand, strengthening the supplier’s stronghold in regulated European markets.
NetEnt Live’s portfolio has recently undergone a major revamp with a series of enhancements to the player experience, including upgrades to the user interface and navigation to make for a more intuitive design. It has also bolstered its offering with new additions such as Auto Roulette Studio and Perfect Blackjack, which are now available to Betsafe players in Lithuania. Lithuanian players with Betsafe can now enjoy NetEnt’s full portfolio of Live Casino games as well as a tailor-made branded auto roulette studio.
In a first of its kind for NetEnt, this collaboration sees NetEnt being the only Live Casino provider with Betsafe for 8 weeks and NetEnt Live games will only be available with Betsafe.
“We have worked tirelessly over the last year to transform the live casino player experience and it is great to see our efforts pay off with new partner launches and market entries such as our integration with Betsafe,” says Andres Rengifo, Director of NetEnt Live. “Betsafe is a major brand in the Lithuania and we value our relationship and co-operation with them. We have high expectations for the market and couldn’t find a better operator to enter the market with.”
Kaido Ulejev, Commercial Director CEECA at Betsafe, said: “We’re delighted to be the first operator in Lithuania to launch NetEnt Live’s content and expect their games will be a big success with our players. With the recent additions and upgrades to their portfolio, the company is at the top of the market and we look forward to seeing how its live casino offering progresses.”
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Baltics
New Survey Reveals 80% of Lithuanians Would Welcome a Ban on Gambling Ads
Eight out of 10 Lithuanians would approve of a ban on gambling ads in the country, a new survey revealed.
The survey commissioned by public broadcaster LRT was carried out by the public opinion and market research company Baltijos tyrimai. It showed that 80% of respondents aged 18 years and over are in favour of a complete ban on gambling ads in Lithuania and just 15% would oppose the move.
It has transpired that approval of the gambling ad ban was greater among women than men – 86% against 72% respectively. The move has also wide support among residents aged over 50 (84%) and by people with greater than secondary education and with monthly household income of up to EUR 1100 (85%). Opponents of the ban often include men (21%), young people under 30 years of age (23%), rural residents (18%) and people with unfinished secondary education (30%). 1115 adult residents of Lithuania were polled on 15-25 March.
In mid-March, parliament began to consider amendments to the law on gambling, which, if adopted, would prohibit gambling advertisements as of 1 January 2025.
The post New Survey Reveals 80% of Lithuanians Would Welcome a Ban on Gambling Ads appeared first on European Gaming Industry News.
Baltics
Lithuania’s Nese enters iGaming with a record sponsorship deal
Nese, Lithuania’s oldest land-based casino operator, has launched Twinsbet – a new iGaming and sportsbook brand with a focus on sports sponsorships. The company entered into a 3-year long, €7.5 million sponsorship deal with the Wolves basketball club and secured the Avia Solutions Group Arena naming rights.
Twinsbet enters the highly competitive Lithuanian market with naming rights to the largest Vilnius indoor arena, title sponsorship of the Wolves basketball club competing locally and in the Eurocup, and celebrity former basketball players, the Lavrinovic twins, as main ambassadors. This sponsorship deal is worth at least €7.5 million for the next three years and may increase to €10 million if certain conditions are met.
Such a sports and iGaming sponsorship deal is among the largest in Lithuanian history. Nese will seek further collaborations with various sports organizations, focusing on both professional and leisure sports activities.
According to Alvidas Paulikas, Nese’s CEO, the company aims for the leading position locally and seeks to become the first Lithuanian operator to expand internationally.
“Twinsbet is centered around the idea that we believe in sports. For this reason, we are heavily investing in and supporting sports, including the Wolves basketball club and the Twinsbet Arena, as well as other collaborations we are currently investigating and are always open to. We plan to support local teams and non-professional sporting activities in new markets that we will enter soon,” says Paulikas.
Andrius Ziauberis, the CEO of both the Wolves basketball club and the Twinsbet Arena, says that the deal with Twinsbet will strengthen both the organization and the entire Lithuanian sports community.
“We are the only top-tier Lithuanian basketball club operating without any support from municipalities, and so this sponsorship deal will pave the way for sustainable growth. Strong teams can inspire generations both on and beyond the court, and this deal builds a solid foundation for an engaging fan experience,” Ziauberis says.
According to the regulator, the total Lithuanian gaming market amounted to €222 million in 2023, a 13 percent increase from 2022. More than 65 percent of the market is online. The total amount wagered exceeded €2 billion for the first time in 2022.
The post Lithuania’s Nese enters iGaming with a record sponsorship deal appeared first on European Gaming Industry News.
Baltics
Hacksaw Gaming and TOPsport are on TOP of their game with new partnership announcement in Lithuania
Kicking off the month, it’s time to commemorate a brand new partnership with Lithuania’s leading operator – TOPsport! As of the 8th of April, Hacksaw fans will have the opportunity to enjoy the initial selection of our released games, with plans for further expansion in line with market regulations.
TOPsport was founded with humble beginnings back in 2002, they were in fact the first ever betting company to be established in Lithuania. Boasting an impressive collection of 62 betting locations and, of course, their online platform which is home to sports betting and live casino games from various different providers globally. They now welcome Hacksaw classics such as Wanted Dead or a Wild, Chaos Crew and Hand of Anubis to their growing collection.
CEO of TOPsport, Gintaras Staniulis, expressed “TOPsport is excited about the partnership with Hacksaw gaming, which marks a significant step forward in our commitment to providing unparalleled experiences for our customers. We are confident that this collaboration will further enhance our offerings and solidify our position as a leader in the industry.”
TOPsport players can expect exciting narratives, captivating artistic design and an overall gaming experience that will leave them searching for more Hacksaw content. Confident that this will be the case, Hacksaw Gaming CEO Marcus Cordes wanted to say a few words on the new partnership – “A top operator in the Lithuanian market teaming up with a leading provider of innovative games—what a match! We’re thrilled about this collaboration and are optimistic that TOPsport players will soon become familiar with the Hacksaw name.”
Only time will tell, but we’re pretty sure that TOPsport Casino users will find Hacksaw games at the ‘top’ of their new favourite lists.
The post Hacksaw Gaming and TOPsport are on TOP of their game with new partnership announcement in Lithuania appeared first on European Gaming Industry News.
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