Canada
Betfred renews XB Net partnership for premium North American racing
Warrington-based operator confirms its dedication to top-class horse racing with renewal deal with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse and greyhound racing, has announced the renewal of its ongoing distribution deal with Tier-1 operator, Betfred.
The deal extends XB Net’s provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks (approximately 90% of U.S. horse racing) enabling Betfred to flexibly populate its programming timetable with a robust pipeline of rapid-cycle betting opportunities that are proven to increase digital dwell-time for both new and existing customers.
The Warrington-based operator owns and operates over 1,500 betting shops in the UK, alongside its industry-leading online and mobile products in the UK and Spain. Betfred is also is now branching out into greenfield opportunities with its subsidiary Betfred USA Sports, cementing its position at the forefront of a rapidly developing North American landscape.
Accordingly, deploying XB Net’s end-to-end solution has allowed Betfred customers access to many of the planet’s most prestigious horse races, with reordered flagship events like the Preakness Stakes and the Breeders’ Cup still to come amid a packed autumn schedule, alongside a progressive portfolio of Stateside greyhound tracks.
XB Net is the market leader for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is now reliably driving new revenue streams across worldwide markets as operators fill the void on a disrupted timetable for live sport.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real validation for Betfred, a name so intrinsically linked with top-class horse racing, to have re-enlisted our services and confirmed its unswerving commitment to the enduring appeal of thoroughbred racing. Their support in bringing live North American racing to an engaged, recreational client-base has also helped grow the influence of our bespoke betting products. This continued collaboration is fitting tribute to all the XB Net team’s hard work over the past 12 months.”
Craig Reid, Trading Director at Betfred, added: “We’re delighted to extend our evolving partnership with XB Net who provide a one-stop shop for North American racing, both in our 1,500 shops and online. It is high-quality content and complements our schedule well.”
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Canada
Playson signs agreement with Light & Wonder in global distribution deal
The award-winning game studio will deliver titles to players in the UK, Canada and Latin America
Playson, the accomplished digital entertainment supplier, has forged a major global content deal with Light & Wonder to significantly enhance the reach of its extensive games portfolio.
This landmark agreement will enable Light & Wonder’s expansive operator network across the UK, Canada, and Latin America to gain access to Playson’s engaging offering.
UK-based operator Dazzletag Entertainment Ltd was the first to go live with the studio’s creative releases last month, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN launched across its online casino brands.
Light & Wonder’s content marketplace is utilised by some of the biggest operator brands from across the globe, providing them with access to more than 3,500 games from a host of third-party studios to allow them to build personalised, mobile-ready player experiences and stay ahead of regulatory changes.
The partnership signifies the strength of Playson’s reputation as a respected and highly sought-after provider to operators globally, as the rising demand for its games looks set to take the studio to new heights for 2025.
Blanka Homor, Sales Director at Playson, said: “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.
“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”
Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.
“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”
The post Playson signs agreement with Light & Wonder in global distribution deal appeared first on European Gaming Industry News.
Canada
NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing
NorthStar Gaming Holdings Inc. announced that the company has, subject to final approval of the TSX Venture Exchange, entered into a credit agreement (the “Credit Agreement”) in respect of a senior secured first lien term loan facility providing for loans in an aggregate principal amount of up to $43.4 million CAD (being the approximate equivalent of $30,000,000 USD) (the “Credit Facility”) to be made available by Beach Point Capital Management LP (“Beach Point”). Playtech plc (“Playtech”) and certain Playtech subsidiaries have agreed to provide credit support for certain obligations under the Credit Facility. The Credit Facility represents a significant milestone for NorthStar, strengthening its balance sheet and enabling the Company to continue to accelerate its growth initiatives.
“This is a pivotal moment for NorthStar, marking the largest financing in our history. This Credit Facility strengthens our balance sheet and directly supports our ability to scale operations and drive the business towards profitability with a single-minded focus. We are grateful to Beach Point Capital Management for their trust in our strategy and vision. We are also thankful for Playtech’s steadfast partnership which was instrumental in securing this funding, reinforcing their value both strategically and as a technology provider,” said Michael Moskowitz, Chair and CEO of NorthStar.
“Beach Point has deep experience investing across the gaming sector and is excited to partner with NorthStar to support their strategic initiatives. The online gaming sector has been growing rapidly, and this investment reflects our confidence in the Company’s leadership, market potential, and ability to deliver long-term sustainable growth. Likewise, we value the partnership with Playtech, who are contributing their leading technology, global reach, and strategic vision towards NorthStar’s continued success,” said Gabriel Fineberg, Managing Director at Beach Point.
The purpose of the Credit Facility is to support NorthStar’s continued growth by significantly strengthening the Company’s balance sheet. The Company will use the proceeds of loans made pursuant to the Credit Facility: (i) to repay the aggregate $9.5 million CAD principal amount (plus accrued interest) loaned to the Company by Playtech pursuant to unsecured, interest-bearing promissory notes dated April 25, 2024, September 13, 2024 and December 16, 2024; (ii) to fund an interest reserve account in respect of the Credit Facility in an amount equal to $7,000,000 CAD; (iii) for working capital and general corporate purposes; and (iv) to pay transaction costs in connection with the Credit Facility.
The post NorthStar Gaming Announces $43.4 Million Long-Term Debt Financing appeared first on Gaming and Gambling Industry in the Americas.
Blanka Homor Sales Director at Playson
Playson strengthens Canadian footprint with Titanplay partnership
Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.
After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.
The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.
Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.
Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.
Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.
“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”
Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.
“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”
The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.
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