Canada
Push Technology Launches Diffusion Kafka Adapter
Turbocharge Your Kafka Solution
Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced the launch of a new Kafka Adapter for their Diffusion Intelligent Data Mesh. With the Diffusion Kafka Adapter, organizations can now efficiently and securely extend Kafka solutions over the Internet, streaming real-time data to millions of end-user applications. In addition, customers can easily manage the high-volume of data across geographically dispersed regions.
Organizations Can Now Turbocharge Kafka
Kafka has proven capability for high-throughput data handling within the data center. When dealing with potentially hundreds of thousands of topics and concurrent connections in real-time mode, the qualities that make Kafka extremely powerful in the backend, fail to meet the unique requirements and challenges of edge networks. For example, Kafka performance suffers as the number of consumers increases. In addition, lack of topic granularity causes consumers to receive substantial amounts of excess data dramatically increasing cost. Diffusion with the Kafka Adapter handles these challenges.
Diffusion Kafka Adapter
The Diffusion Intelligent Data Mesh provides pub/sub functionality over last-mile network connections – web, mobile or satellite – reducing application code complexity and speeding time-to-market. The new Diffusion Kafka Adapter is fully hosted within the Diffusion Cloud infrastructure with an easy-to-configure user interface, for seamless integration with Kafka brokers. The Adapter automatically maps Kafka message types to JSON, allowing web, mobile, and IoT clients to securely consume data that is stored as rich data structures within Kafka.
The valuable customer benefits of the Diffusion Kafka Adapter are:
Scalable Topic Models
Diffusion is purpose built to handle millions of unique topics, allowing data to be scaled independently from consumers. In-flight transformation rules allow event data to be disaggregated or remapped, enabling intelligent and efficient distribution of data, based upon specific consumer requirements, while throttling or delay controls are available as needed to facilitate the exposure of real-time data at different tiers of availability. Diffusion removes the overhead of scaling the consumer-side of real-time data, allowing organizations to pursue new business opportunities without worrying about operational complexities. The Diffusion Kafka Adapter exponentially scales Kafka performance by providing the ability to handle millions of topics and millions of concurrent connections.
Security
Security can be a challenge on edge networks. With Diffusion, dynamic multi-tiered security access control is available out-of-the-box. A robust, pluggable authentication system makes it easy to combine standard security adapters (e.g. JWT, OAuth) with bespoke authentication strategies. Diffusion’s scalable Role-based Access Control system allows unique security policies to be assigned across hundreds of thousands of consumers and changes can be applied dynamically across all active connections and subscriptions.
Efficient Data Movement
Diffusion is an intelligent solution for the challenge of optimizing real-time data distribution across unreliable networks, with adaptive flow-control, optional conflation of messages, and automatic delta streaming which can reduce bandwidth usage by up to 90%.
Sean Bowen, CEO of Push Technology, said: “Many organizations struggle to securely and cost-efficiently integrate Kafka into their operations as they build out highly-scalable, real-time web and mobile applications. Our Diffusion Intelligent Data Mesh and Kafka Adapter handle the complexities and address the challenges of Kafka data management and control over the network edge.”
About Push Technology:
Push Technology pioneered and leads the market in real-time data streaming and messaging solutions that power mission-critical business applications worldwide. The Diffusion Intelligent Data Mesh delivers centralized data management, optimization, and integration to simplify application development, reduce infrastructure requirements, and speed time-to-market. Leading brands, across industries including: financial services, transportation, energy, retail, healthcare, eGaming, and Internet-of-Things companies, use Diffusion to fuel revenue growth, customer engagement, and business operations. Diffusion is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business, regulatory, and infrastructure requirements of the applications operating in today’s everything connected world.
Learn how Diffusion can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT applications at www.pushtechnology.com.
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Canada
ComeOn Launches New Marketing Campaign in Ontario
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
Canada
Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games
Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.
The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.
“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.
“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.
The post Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games appeared first on Americas iGaming & Sports Betting News.
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