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Operators rally for US national and state lotteries to go digital

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From Oregan to Maryland, state lottery operators are rallying their respective officials to allow online ticket sales as a new normal of decreased retail footfall descends on towns and cities across the US. After helping many national lotteries around the world go digital over the past few months, Ade Repcenko, CEO of Spinola Gaming, believes that an upgrade to online sales is indeed the only way forward for the US lottery sector.

Lottery operators across the US are calling for their state officials to digitise the sale of tickets in the wake of the Covid-19 pandemic.

Over the last few months, only a handful of states were able to legally offer digital lottery ticket sales during their respective lockdowns: Georgia, Illinois, Kentucky, Michigan, New Hampshire, Rhode Island, North Carolina, Pennsylvania, North Dakota and Virginia. Many of these states revealed that they experienced a surge in online ticket sales, with New Hampshire registering a 38 percent jump in first-time online players during this period. All other states require players to purchase a lottery ticket in person from a retail outlet, and all saw sales and revenues tumble drastically during the pandemic.

Despite a determination to go digital now being shared by a majority of key lottery figures in the US, state operators still require regulatory changes to take place before they can make the shift. Unless these regulatory changes happen fast, the US market will lag behind the rest of the world, as LATAM, Africa, Asia and Australia all already possess the legal ability to sell online. The online commercialisation of US government and state lotteries is long overdue, and Covid-19 has given those in favour of digitization real tangible data to support their long-standing arguments. State lottery operators’ interest in going digital is now stronger than ever, as the pandemic clearly highlighted the severe limitations of the retail lottery business model.

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Barry Pack, director of the Oregon State Lottery, stated that retailers in Oregon lost 70 percent of their customers due to the lockdown. “The recovery from this pandemic is going to force a digital transformation in our industry a whole lot more quickly than we might normally have seen it come,” he said. “When the legislature reconvenes next week, they’re facing a billion-dollar shortfall. Their opinions about mobile gaming will change. I think there will be less resistance.”

Gordon Medenica, director of the Maryland Lottery shares Pack’s views: “We’ve been pushing a digital transformation and online selling ever since I’ve been in this industry, over the past 10 to 15 years,” he said. “In Maryland, they passed a law three years ago banning sales on the internet. I think we’ll see a dramatic change and I’m looking forward to it.”

And in a Lottery Commission meeting, Massachusetts Lottery Executive Director Michael Sweeney said their lottery faced “a significant threat of becoming somewhat obsolete”.

The extreme drop in lottery sales due to the pandemic and shelter-in-place orders was also a key pain point for most participants of the SBC Digital Summit’s lottery discussion titled, “State of Play – US Lotteries During the Coronavirus.” Many state lottery veterans shared the opinion that the pandemic should be a wake-up call for lottery officials and state legislatures, with one participant stating that the pandemic exposed state lottery’s inadequate retail business model and that it might not be sufficient for the new normal. Speaking recently Ade Repecnko, CEO of Spinola Gaming, agreed with that assessment. His company has helped many national lotteries around the world go digital over the past few months, giving them a steady stream of income to sustain their operations during the pandemic.

“Retail operators need to take a look at the post-Covid19 world and its impact on player needs and expectations, and think about what it means for the future of lotteries.” said Ade Repcenko, CEO of Spinola Gaming. “Digital is the way forward and is set to play a huge part in our industry over the coming years. Solutions like the ones offered by Spinola Gaming provide land-based operators with a holistic solution that helps operators make the move to digital, while still maintaining their traditional retail operations through one seamless interface. The software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. The system is available across all markets, currencies and languages and is fully customisable.”

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ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

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The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

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Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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