Latest News
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.
Ads that enhance the gaming experience
Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.
The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”
The Future is Now
This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.
In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.
Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.
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Emerging Poker Styles
Exploring Every Poker Variation: A Complete Guide to the Gameâs Endless Possibilities
Poker, a game often hailed as a test of skill and strategy, is available today in new formats and variants. Although the essence of the game remains intact, the dynamics shift frequently because of these innovations.
New versions mean unique gameplay, challenges, and strategies. Many players quickly adapted to the latest poker games, but some felt overwhelmed with new rules and styles.
If youâre a poker fan, stay tuned. Here, youâll learn about all available poker game variations and emerging trends to become the master of this classic card game.
Classic Poker Variations That Stood the Test of Time
Nothing can beat the charm of classic poker games. Youâll easily find these game variations on every online and offline casino table.
Texas Holdâem
This most popular poker game is the crown of classic card games. Whether playing at a live VIP table or in tournaments, Texas Holdâem is available in both formats. With its emphasis on strategy, dodging bluffs, and analyzing opponents, this high-intensity card game keeps the players hooked throughout the gameplay. Players must make two private cards and five community cards to build the best hand.
Omaha
A closer relative to Texas Holdâem, this game requires using two hole cards and three community cards to form a hand. Itâs a more challenging and rewarding version for pro poker players.
Seven-Card Stud
This was the go-to poker game before Texas Holdâem took center stage. During seven-card stud gameplay, players receive face-up and face-down cards. This game requires sharp memory and observation skills to show the A-game. Its methodical pace appeals to players who value skill over chance.
Five-Card Draw
Many beginners start their poker gaming journey by playing a five-card draw game. This version is like a training session where players aim to improve their hands by exchanging cards. Though simple, it still requires strategic decision-making. The game is also a top choice in casual gatherings.
Emerging Poker Styles Gaining Popularity
Poker has a deep history of offering varied styles to impress beginners and seasoned players. Check out three innovative poker styles that gained popularity by providing fresh challenges to skilled players.
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Short Deck Holdâem:
This variation uses a smaller deck, removing cards ranked 2 to 5. As a result, players encounter more high-ranking hands. This format leads to unpredictable and action-packed gaming sessions.
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Pineapple Poker:
Players start with three-hole cards in this quirky twist but must discard one after the flop. This added layer of strategy makes it both fun and engaging.
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Open-Face ChinesePoker:
Unlike a traditional poker game, this one focuses on arranging the cards in three hands: two of five cards and one of three cards. Hand rankings and bonuses for specific combinations are used to score.
Regional Poker Variations and Their Unique Rules
Pokerâs global reach also led to fascinating regional adaptations.
In Asia, Pai Gow Poker merges aspects of Chinese dominoes with the traditional poker game. Players vie against the dealer to create the most advantageous high and low hands. However, a widely embraced Asian variant is Badugi. Badugi requires players to assemble the lowest possible hand using cards from different suits.
Although both games stem from a shared heritage, they provide unique experiences that resonate with broader audiences. This diversity in gameplay addresses the differing preferences among poker lovers.
Next, European adaptations also bring their flair to the table. Irish Poker combines aspects of Texas Holdâem and Omaha. This regional version offers players four-hole cards but requires them to discard two after the flop. Meanwhile, European Stud Poker replaces blinds with antes, emphasizing skill over luck.
Hands-down, these variations highlight pokerâs versatility and the gameâs adaptability to various gaming cultures.
Understanding the Appeal of Poker Tournaments
The variety of formats in poker tournaments is an appealing aspect of the card game. From casual games to marathon-style multi-table tournaments, there is something for every playerâs skill level and schedule.
Online platforms gave more open access to participate in these challenging tourneys and win big. Pro poker players from anywhere across the globe can join these exclusive events without ever raising their heads from a couch. Moreover, tournaments like the World Series of Poker (WSOP) offer a chance to go head-on with more talented players globally.
Quick Tips to Master the Popular Poker VariationsÂ
While the rules of poker may vary, the principles of success remain the same. To win, start by focusing on one variation and mastering its nuances. For example, understanding pot odds and positional advantages in Texas Hold âem can significantly improve your game.
Another crucial aspect is bankroll management. Ensure you set a gambling limit and stick to it if youâre on a losing streak. Additionally, look for valuable insights and strategies on online forums.Â
FAQs
- What is the easiest poker game for beginners?
Texas Holdâem is an ideal poker game for newcomers due to its simple gameplay.
- Are poker tournaments only for professionals?
Not at all. Many tournaments cater to amateurs, with lower buy-ins and more casual settings.
- How do you choose the right poker variation to play?
Before playing the game, consider your skill level and risk tolerance. Further, consider whether you like more strategic gameplay or fast-paced action.
- Are regional poker variations harder to learn?
Not always. Once you understand basic poker principles, learning regional variations is relatively easy.
Wrapping It Up
Pokerâs diversity is what makes the game so enduring worldwide. New formats and distinct gameplay can significantly improve the experience.
Whether youâre a professional player or even if you wish to enjoy the game casually, thereâs a version to suit anyoneâs gaming style. With a thorough understanding of the gameâs rules and practice, youâll thoroughly enjoy the game at its peak while beating the opponent more often.
The post Exploring Every Poker Variation: A Complete Guide to the Gameâs Endless Possibilities appeared first on Gaming and Gambling Industry in the Americas.
BMM Testlabs
BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms
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BMM Testlabs, the worldâs original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of MaranhĂŁo.
This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the MaranhĂŁo market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.
The MaranhĂŁo accreditation, issued by MaranhĂŁo Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for MaranhĂŁoâs standards.
Additionally, Brazilâs Secretaria de PrĂȘmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.
BMM Testlabsâ Marzia Turrini, President of iGaming & Cybersecurity, said, âWe are excited and deeply honored that the State of MaranhĂŁoâs official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that weâll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.â
With the MaranhĂŁo accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics â presented by industry experts and available in English, Spanish, and Portuguese.
The post BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms appeared first on Gaming and Gambling Industry in the Americas.
eSports
Shaping the Future of Esports: ICE Esports Arena provides essential insights
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The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gamingâs leader in Emerging Technology and Esports.
âPart of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,â said Will Harding. âThere is still work to be done in helping regulators to better understand esports. Thatâs why showcasing esports here at ICE is so important â weâre empowering people who are at the forefront of shaping regulatory policy.â
The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This yearâs winners were 500 (Bulgaria: World ranking: 47).
âIn terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,â Harding continued.
âThere are also a number of visitors who realise that esports is significant for their business in terms of revenue but donât necessarily know how to access this vertical, and weâre here to guide them toward unlocking its full potential.
âBut the one thing which is absolutely certain is that esports betting is here to stay and itâs going to continue to growâ
He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.
âOddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,â he affirmed.
Commenting on ICEâs move to Barcelona, Harding highlighted that both the city and the showâs new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arenaâs continuing expansion.
âItâs very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,â he added. âThis represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.â
The post Shaping the Future of Esports: ICE Esports Arena provides essential insights appeared first on European Gaming Industry News.
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