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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

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World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.

Ads that enhance the gaming experience

Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.

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The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”

The Future is Now

This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.

In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.

Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.

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Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency

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While the online gambling landscape continues to strive for greater player protection and transparency, one area that deserves more attention is the transparency of return-to-player (RTP) rates. At Slots Temple, we are committed to enhancing player trust and providing a fair gaming environment, and we see RTP transparency as a crucial part of that commitment.

By focusing on treating players fairly and offering them the best possible experience, we can foster lasting loyalty that goes beyond fleeting bonuses. This guides our approach to RTP, and we’re actively working to ensure our actions match this, as we have demonstrated with our commitment to always offering the highest available RTP version of a game.

 

Slot Players, First and Foremost

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For some, the idea of consistently offering the highest RTPs is not a top priority. For us at Slots Temple, it’s a fundamental principle. As a licensed online casino, we understand that providing value and the best experience to our players is the most sustainable path forward. Prior to becoming a licensed online casino, we operated exclusively as an affiliate website, a role that honed our understanding of what players value from their online casino experience.

Our experiences have taught us that you don’t need to overcomplicate anything; all that most players want is clear information about the games they choose, and an honest and transparent casino they can depend on.

Many online casinos choose to offer a low RTP version of their games. This means that the 96.5% RTP version of Gates of Olympus you love at one casino might not be available at another, and you could end up playing the 94.5% version without realising.

 

A Simple Mission 

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Our aim is simple: we want players to be fully aware of the odds they are facing and be empowered to choose games that align with their expectations. So, what are we doing about it?

Firstly, we have made a public commitment to always offering our players the highest RTP version of every game available. This isn’t just a promise; it’s a core operational principle. We also benefit from an engaged community of online players who are quick to provide feedback, helping us maintain this commitment. We actively welcome and value this level of player engagement as a crucial part of our process.

On a broader level, we are actively raising awareness about the importance of RTP transparency within the industry. This includes engaging with industry press and educating players on the issue, championing a more transparent future for online slots.

 

A Promising Future 

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As operators, we often emphasise the importance of providing players with the best possible experience, but this area is one that many overlook. While offering lower RTP games might increase profits in the short term, it is a sure-fire way not to keep players around when they realise there are better odds elsewhere.

Our not-so-distant relative, the sports betting industry, sees operators proudly advertising that they offer low odds to punters. They understand that customers want value, and by providing it to them, they will return. This goes both ways, too, with sports bettors often quick to criticise bookmakers who offer poor odds.

We hope to see a future in the online casino world where this applies as well. We will continue to promote our high RTP offerings and fulfil our commitment to our players, and we would love to see other operators do the same.

The post Movers and Shakers: Slots Temple – The Company Advocating for RTP Transparency appeared first on European Gaming Industry News.

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In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem

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VeliTech is proud to announce its return to the SBC Summit Lisbon 2025, taking place from 16-18 September at Feira Internacional de Lisboa.

Building on last year’s momentum and following a year of significant growth and product milestones, the company is ready to demonstrate its battle-tested iGaming ecosystem for emerging markets.

Taking centre stage is VeliGames, an aggregation powerhouse by VeliTech, now supported by a newly launched dedicated website. Far more than a content library, VeliGames brings together scale, flexibility and engagement tools in one platform. The team is ready to demonstrate its full potential at stand A550, showing how it drives success for iGaming brands worldwide.

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Giorgi Aleksidze, CEO at VeliTech, said: “Returning to SBC Lisbon for the second year running, we’re showcasing the depth of our battle-tested iGaming ecosystem in action. VeliGames is more than a content pipeline — it’s a complete growth engine for operators. And when combined with our other products, operators get everything they need to build, launch and scale a successful iGaming business.”

This year’s comeback to SBC Lisbon is marked by extra recognition, as the company is shortlisted in two SBC Awards 2025 categories: Multi-channel Supplier and Aggregator of the Year.

As part of the official agenda, Irakli Kakhidze, Director of Turnkey at VeliTech, will join the panel discussion “A Continent on the Move: Sportsbook Technology in Africa” on 16 September (13:40–14:20, Stage 2: Emerging Markets, Africa).

The session will explore opportunities, infrastructure challenges and the innovation shaping Africa’s sportsbook sector, drawing on the VeliTech experience supporting operators as they expand into new markets.

“Sports betting in Africa follows its own path, driven by cultural fit and player behaviour. Success here requires agility and deep local understanding, not one-size-fits-all solutions,” added Irakli Kakhidze, Director of Turnkey at VeliTech.

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For more information, please visit the SBC Summit Lisbon 2025 Event Page or contact the team at [email protected].

The post In-demand provider to take the hotly anticipated show by storm with its battle-tested iGaming ecosystem appeared first on European Gaming Industry News.

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Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire

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Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”) announced today that the Company has completed its previously announced purchase of a majority of the outstanding interests of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining venue.

The initial phase of Casino Salem opened on July 9th. CDI will finalize plans and commence construction of the future phases of the project, including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.

The acquisition was funded with the Company’s existing credit facility. Closing of the transaction was subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission.

The post Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire appeared first on Gaming and Gambling Industry in the Americas.

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