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Playtech Poker and Casino content now live with Enlabs

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Playtech, the world’s leading gambling technology company, has welcomed Enlabs brands Optibet.lv and BestPoker.com to the Playtech iPoker network – the leading poker network in the world.

At a time where Poker as a vertical is evolving in line with market challenges, Playtech is continuing to develop and expand the iPoker network. This new partnership sees Playtech enter the Latvian poker market, in line with Playtech’s wider strategy to focus on growth in regulated markets worldwide. The iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.

The new partnership will bring not only Playtech’s award winning Poker product to Enlabs customers, but also Playtech’s industry leading Casino content including access to Playtech’s extensive offering of branded titles such as Justice League and the Sporting Legends Suite.

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Maksims Gorbacs, Head of Poker at Enlabs said: “We’re delighted to expand our Poker and Casino offering with Playtech and bring its industry leading content to our customers. Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”

Marat Koss, Head of Poker at Playtech said: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on. Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the Poker vertical. We are joining forces with a very professional and experienced Poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive”.

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BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

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  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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Baltics

Aviatrix granted certification in Estonia

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Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.

It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”

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Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.

It underlines the team’s commitment to bringing the game to players around the world.

Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.

The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.

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Playson powers ahead in Europe with Fenikss partnership

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Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

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The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

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“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.

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