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Yahoo Sports and NBA Bring Future of Sports Entertainment to Life through Virtual Reality, Fantasy and Betting Relationship

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Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. The relationship will also allow Yahoo Sports to engage fans through fantasy and sports betting in unprecedented ways, including the right to create sports betting content and expanding Yahoo Sports’ existing distribution of NBA League Pass, the league’s premium live game subscription product, to include gaming integrations.

To bring an immersive, arena-like experience to fans, RYOT, an innovation studio, will produce live NBA games in VR and transport the physical games taking place at ESPN’s Wide World of Sports Complex to fans at home via their Oculus devices.  This next-gen content is the latest example of how VR can transform sports and entertainment by blurring the lines between virtual and physical.

More than a dozen live NBA League Pass games will be distributed in VR via Oculus Venues on Oculus Quest and Oculus Go headsets beginning Friday, July 31 through Friday, Aug. 14.  For a full schedule of games available in VR, visit nba.com/vr.

“RYOT’s powerful VR capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world,” said Guru Gowrappan, CEO of Verizon Media.  “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners.  Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.”

“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” said Bill Koenig, NBA President, Global Content & Media Distribution. “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”

Yahoo Sports will continue to operate the exclusive season long fantasy game of the NBA, create NBA-branded daily fantasy and sports betting integrations and will collaborate at marquee events including the NBA Draft presented by State Farm and NBA All-Star weekend.  Yahoo Sports will also be the presenting partner of NBA Pick’Em: Playoffs Bracket Challenge which will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets, which are jointly managed by the NBA and Turner Sports.

Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook will deliver expanded NBA content throughout its platforms.  This will include distribution of live, out-of-market games in NBA League Pass and opportunities to engage fans in fantasy and betting through digital overlays. The relationship will also include two shows focused on fantasy and betting to coincide with the NBA Conference Finals and NBA Finals.  Game footage from the NBA, WNBA and NBA G League will also be used to create content, such as game previews and recaps, to help inform fans participating in season long fantasy, daily fantasy and sports betting.

About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering the most robust access to live, local and primetime NFL games, an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of Verizon Media.

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CasinoCanada launches free social slot tournament

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CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.

The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.

Participation in all tournaments is free for registered users of legal gambling age.

Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.

Prizes include various bonuses and free spins from CasinoCanada partner casinos.

Selected special tournaments also feature exclusive BGaming merchandise prizes.

Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.

While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.

CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.

Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.

“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”

Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.

Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.

CasinoCanada shares this vision, and this collaboration is a natural extension of that.

We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”

CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.

The tournaments are now live at: https://casinocanada.com/tournaments/

The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.

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Betnova

Delasport Accelerates Canadian Growth

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Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.

Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.

With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.

“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.

As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.

The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.

Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.

The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.

The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.

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Canada

Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm

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The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.

The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.

“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.

Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.

RGC recommends that Canadian financial institutions implement several key strategies:

• Improving the accuracy of Merchant Category Codes to better track gambling spend.

• Offering voluntary transaction blocks and self-defined monthly spend limits.

• Providing targeted messaging and support resources within digital banking platforms.

Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.

The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.

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