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BtoBet Partners With Gamification Specialist Incentive Games
Incentive Games, the Free-to-Play and Paid-to-Play multi-sports game developer, has partnered with BtoBet in an agreement that will provide the leading iGaming platform provider with its innovative and player-centred content.
Through the agreement, Paid-to-Play virtual sports games will be an intergral parti of BtoBet’s content portfolio, with the content particularly adept to the player requirements in Europe, Africa and Latin America.
Incentive Games has built a strong reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of players. Games have also been optimised for Opera Mini Extreme.
In terms of appeal, they have been developed to strike a chord with players that are not usually drawn to regular casino games. As such, they help operators drive additional revenues especially in regions where there is limited live sport.
John Gordon, CEO of Incentive Games, said: “We are delighted to have partnered with BtoBet, an established platform provider with a very strong foothold especially in our core markets of Latin America, Africa and Europe.
“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s customers. We look forward to a long and successful relationship with our new partner.”
Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “We are pleased to have patnered with Incentive Games who are considered as specialists in the field of gamification. The aggregation of their content to our portfolio, particularly with through their F2P and P2P games, allow us to enable our partners to target a much broader audience by providing players with a format of game that appeals to them and works on the devices they use, notwithstanding the different market scenarios and requirements.”
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Latest News
Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next starâs colour â pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
âSanta Yeti brings together everything players love about Tom Horn games â fun, engaging mechanics, and a great story to match. Itâs festive, itâs fresh, and itâs packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,â said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
Reading Time: 2 minutes
Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UKâs leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girlsâ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: âIâm delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.â
Emily Tofield, Incoming Chief Executive of Ygam, said: âYgam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and Iâm looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.â
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles â enhancing its appeal and reach within the online games segment â ZEAL Instant Games gains another prominent partner whose market presence accelerates the brandâs dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as âThe Bookmakerâ, âCrime Sceneâ, âVegas Blazeâ, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
âOur mission is to make innovative, high-quality games accessible to the widest possible audience,â says Alex Green, Vice President Games at ZEAL. âWith bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.â
From bet-at-homeâs side: âWe are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,â says Claus Retschitzegger, CEO, bet-at-home. âThe new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.â
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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