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Rank extends partnership to support unpaid Carers
Rank is delighted to announce that we have extended our groundbreaking partnership with Carers Trust into 2021.
This hugely successful partnership has had a major impact in supporting Carers Trust’s work with hundreds of thousands of unpaid carers right across the UK. Since its inception more than six years ago in February 2014, Rank colleagues and customers have raised a very impressive £2.6 million for the charity, with the money raised benefitting over 12,000 unpaid carers. Funds have typically been provided to adult carers in the form of grants, distributed through Carers Trust’s network of over 120 local carers charities.
These grants can be life changing for carers struggling to provide round-the-clock care for members of their families experiencing long-term illness, disabilities, poor mental health or substance addiction. The grants provide money for essential household items that would otherwise remain unaffordable. Money for new beds, cookers and washing machines – or to pay for hospital visits – can have a major impact in making the lives of unpaid carers much more manageable.
From the very beginning of the partnership, Rank’s employees and customers have enthusiastically embraced the fundraising drive for unpaid carers. This commitment has seen an impressive £300,000 raised in the last twelve months alone. And since early April this year, Meccabingo.com has increased its contribution to Carers Trust, raising over £77,500.
Back in December our Mecca colleagues launched a special pre-Christmas fundraising drive that raised an impressive £39,000 over the festive season. And in addition to fundraising, colleagues also worked hard to bring some Christmas cheer to carers. This included Mecca venues inviting unpaid carers from their local area in for a much-deserved Christmas lunch and a break away from their caring roles. One of these was Mecca Knotty Ash near Liverpool. They laid on an extra special day including a pampering and spa treatment session for 12 very deserving carers from Sefton Carers Centre.
We also gifted our sponsorship logo placement on Ipswich Town FC’s kit to Carers Trust for the 2020/21 season. The shirt is a special commemorative edition, celebrating forty years since the club won the UEFA Cup Final and is bound to attract a lot of attention, not just in Ipswich but across the UK!
Most impressively of all, colleagues from across the Group have continued to fundraise and support unpaid carers throughout the coronavirus pandemic and lockdown. Even though traditional fundraising events like sponsored runs have not been possible due to the lockdown, we have shown how money can still be raised with challenges like ‘Walk the UK’ which saw team members walking the equivalent of Land’s End to John O’Groats while sticking to their local streets and parks.
Welcoming Rank’s extension of the partnership, Carers Trust’s CEO, Gareth Howells, said:
“This is fantastic news for Carers Trust and all the unpaid carers across the UK we are working with to make their caring responsibilities more manageable. On behalf of those unpaid carers, and everyone at Carers Trust, I’d like to offer our heartfelt thanks to Rank’s employees and customers for all their generosity and tireless commitment to going the extra mile to support unpaid carers.
“And coming as it does within the context of a global pandemic and an increasingly challenging funding environment, today’s announcement could not be more timely. Such sustained support for unpaid carers is also particularly important given the UK’s ageing population and the increasing pressure being put on health and social care budgets.”
Rank chief executive, John O’Reilly, said:
“I am really pleased with the fantastic support that Rank’s colleagues and customers have shown Carers Trust over the last year. It’s extraordinary to see that, despite the difficulties we’ve faced over the last five months with our Mecca and Grosvenor venues closed and over 7,000 colleagues having to be on furlough, we have continued with our efforts to raise money and have now topped £300,000 this year. This is an outstanding amount of which everyone should be very proud.
“There has never been a more important time to be raising money to support carers and the amazing work of the Carers Trust. We are committed to continuing this high level of support with our colleagues across the Group inventing ever more ingenious ways of raising money for this marvellous charity. Thank you to all our colleagues and our customers for your amazing efforts and long may it continue.”
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There is a new hero in Mexico as FBMÂź launches the thrilling Crocâs Lock
. This slot game merges an engaging storyline with a disruptive game mechanic based on the Lock feature and two accumulators, taking players into a cartooned adventure with Super Croc full of golden coins to collect.
Crocâs Lock is a 30-line slot filled with adrenaline and great prizes. Super Croc is the character around all action happens. Working with 15 independent reels, Crocâs Lock offers gaming sessions where Super Croc exploits lead the player through an entertaining journey with three new features. The surprise element is always present, as the big prizes can come on the main game or bonus free spins modes.
Extra Coins and Extra Spins unlock extra fun!
The central reel is the focus of the Crocâs Lock game mechanic. Every time players obtain a Super Croc on this position, the Lock Feature is activated. Super Croc liberates all the existing lock symbols and may open the bonus with Extra Coins, Extra Spins or both accumulators combined.
If the bonus mode starts with one chest open, players get five free spins. This number increases to ten free rounds when Super Croc triggers Extra Spins and Extra Coins at the same time. Each accumulator of the Crocâs Lock slot game presents a different feature:
- Extra Spins â Super Croc releases thunders from its fingers, increasing the free spins counter during the bonus rounds.
- Extra Coins â Super Croc changes the reels by shooting flaming coins to introduce more lock symbols on each free round.
The character stays on the central reel during the bonus plays. The features attached to each accumulator appear in the first free spin and can be repeated several times during the bonus rounds.
When players get into the bonus with one of the accumulators active, Super Croc keeps contributing with coins for the unopened chest. These contributions can lead to the opening of the other accumulator, allowing players to benefit from the combined effect of Extra Spins and Extra Coins.
Four jackpots, reel rewinds, and Luck Has Arrived to collect bags of coins
The Lock feature is just a part of Crocâs Lockâs adrenaline injection. This FBM slot offers a complete feature set, including four Progressive Jackpots and two game features ready to keep the players engaged on the screen: Rewind and Luck Has Arrived.
- Progressive Jackpots â Crocâs Lock offers access to four different prize levels â Mini, Minor, Major, and Grand â through a jackpot vault that can appear on the reels during the main game or bonus rounds.
- Rewind â part of the Super Croc special powers, this feature changes the game round outcome. When Crocs hits the paw, one or more reels will change the symbol displayed and deliver a winning round to the player.
- Luck Has Arrived â the lasers coming from the eyes of the Super Croc pre-announce this feature, anticipating a big win for the player.
A villain, a hero and great graphics engage players in a disruptive FBM slot!
Several factors contribute to the immersive game experience offered by Crocâs Lock. Besides the rewards included in the productâs feature set, this FBM slot involves casino players and operators through a compelling narrative with the traditional duel âhero vs villainâ.
On one side, the Lock represents the evil force of the game and is visible on all lock symbols landed on the 15 independent reels, bringing challenges to the game hero on each spin. On the other side, Super Croc embodies the superpowers of the good forces on a joyful character, who guides the player on all relevant moments of the game with entertaining animations like the dances, the paw hit, the Extra Spins thunders, the Extra Coins flaming coins or the Luck Has arrived lasers.
The sound effects of Crocâs Lock add an extra layer of enthusiasm, completing the visual effects and animations of the game with sounds that keep on the playerâs mind with catchy rhymes and melodies.
Available for the Galaxy II, Auria and Shadow III casino cabinets, Crocâs Lock starts its expansion journey in Mexico. Designed for players looking for significant prizes in durable and long-lasting gaming sessions, this title promises to enchant slot fans spread all over the country.
Following the releases of Jin QiĂĄn Link Spirits and Xing FĂș Fortune Money Trees, FBM continues renovating its slots portfolio with an innovative, reliable, high-performing casino game. Crocâs Lock is compatible with different casino floor layouts and ready to add value to the casino operatorâs portfolio with an exciting narrative and compelling aesthetics, features, and game mechanics.
The post FBMÂź unveils golden treasures in Mexico with Crocâs Lockâą bites appeared first on Gaming and Gambling Industry in the Americas.
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Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Groupâs ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the companyâs positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Groupâs ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience â now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, âLithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.â
The rebrand reflects Betssonâs ongoing investment in Lithuania, where the company moved into a larger office in Vilniusâ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the menâs and womenâs Lithuanian national basketball teams, and is a proud sponsor of football club FC Ćœalgiris.
This brand transition also aligns with Betsson Groupâs broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, AtlĂ©tico Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
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ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studioâs games and content in an intuitive and informative manner.
The new Client Area includes the following information:
- Roadmap: B2B clients can now learn about the studioâs plans before theyâre revealed to the public. Here, clients can access upcoming games, their information and the companyâs forthcoming business plans.
- Game Info: Clients can view ELA Gamesâ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
- Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
- Visual Assets: Clients can access every gameâs visual elements for promotional and marketing purposes and game demos.
ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.
Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, âThe Client Area is a useful hub where all our onboarded clients can view game details, our studioâs plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.â
The post ELA Games Unveils Revamped Client Area â A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.
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