Latest News
Sportradar strengthens Badminton Europe partnership with new comprehensive rights agreement

Sportradar, the global provider of sports betting and sports entertainment products and services, has today signed a comprehensive agreement with Badminton Europe (BEC), the governing body for international Badminton tournaments taking place across Europe.
The multi-year agreement significantly increases Sportradar’s scope of work with the governing body and adds to the betting and broadcast partnership that has been in place since 2015. Under the terms of the new agreement, Sportradar becomes the Official and Exclusive Data Partner to Badminton Europe for all BEC competitions amongst other areas.
Sportradar will supply betting operators and media platforms around the world with data from more than 35 BEC tournaments each year. These include the sport’s flagship events – the European Championships, European Men’s & Women’s Team Championships and European Mixed Team Championships – as well as elite circuit events such as the International Challenge and International Series.
Additionally, as global media rights holder, Sportradar will work closely alongside BEC to increase the profile of its tournaments and competitions not only in Badminton key markets in Europe and Asia but also in new and emerging territories.
The new agreement will see Sportradar tap into the full breadth of its technological capabilities to enhance fan engagement. Utilising its market leading OTT platform, Sportradar will provide Badminton Europe with a global OTT service to showcase match action and editorial content. Badmintoneurope.tv (www.badmintoneurope.tv) will feature the main events across several courts along with regular live action from the International Challengers and International Series nearly week by week. The platform also features on demand match content from past years, competition draws, webinars and podcasts. Content will be free to view upon registering for the service.
To maximise TV and OTT media exposure, Sportradar’s ad:s team will market sponsorship inventory to interested advertisers, both with on-site activities plus specific integration in the digital environment of Badminton Europe.
The company will also develop and launch the new BEC website as well as provide the industry leading Data Toolkit, to further enhance the fan experience. The Data Toolkit will allow BEC to take control of their data, seamlessly integrating with the new website, bringing improvements and efficiencies across the organisation.
Lutz Tigges, Senior Director at Sportradar, said: “We value the success we’ve had working alongside Badminton Europe these past few years and the trustful partnership we’ve developed. Together we grew technical and commercial standards including the global reach of Badminton events. Now, we’re excited to be supporting them as they utilize our broad range of products and services to grow the profile of their sport around the world and work towards their long term commercial goals.”
Brian Agerbak, General Secretary at Badminton Europe, said: “The extended partnership with Sportradar to include an OTT platform, a new website and a Federation Data Toolkit will strengthen our digital footprint. It is an important strategic target for us to grow our digital followers and allow them access to our digital services through a single sign on process. Furthermore, growing our media exposure and increasing global visibility for our products are key components for us. We have been very satisfied with the cooperation with Sportradar in the previous years and we are excited to further develop our profile with such a strong partner by our side.”
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eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournamentâs global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: âWe are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
âItâs genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt weâll witness some incredible things happen in Budapest.
âEsports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.â
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industryâs most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: âWeâve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
âWeâre confident that this partnership will result in a high-quality analysis of our tournamentâs performance and the audience data weâll report to our partners. Itâs a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.â
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the worldâs top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Latest News
Superbet Becomes New Main Sponsor of Jagiellonia BiaĹystok

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Superbet has become the new main sponsor of Jagiellonia BiaĹystok. The logo of one of Polandâs leading bookmakers will appear on the front of the Podlasie teamâs match jerseys. This is the fourth Ekstraklasa club, alongside Lech PoznaĹ, GĂłrnik Zabrze and GKS Katowice, to join the bookmakerâs extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey â the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership â and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion â a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
âWhen making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,â explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the BiaĹystok club, because if they register using the special code âJAGA,â they will also receive a welcome bonus.
âJagiellonia fits perfectly into our sponsorship strategy â itâs a club with ambition, a strong identity, and enormous potential that combines modernity with local character. Wââre thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,â said Ĺukasz Seweryniak, General Manager of Superbet Polska.
âJaga is the perfect partner for us â with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, weâre preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,â Malaka said.
âI am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the clubâs history, which further underscores the importance of this partnership. I believe the word âpartnershipâ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,â said Ziemowit DeptuĹa, President of the Management Board of Jagiellonia BiaĹystok SSA.
The partnership with Superbet is another important step in Jagielloniaâs development â not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia BiaĹystok appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: âThis is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
âSelf-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
âBy failing to respect a personâs decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.â
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: âTaking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
âVenues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.â
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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