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GLMS presents betting sponsorship study

GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.
The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.
A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.
An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.
The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.
Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.
The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.
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Aviator
SPRIBE names Michael âVenomâ Page as Aviator brand ambassador

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Iconic UFC athlete to promote the worldâs number one crash game to his global fanbaseÂ
SPRIBE has entered into yet another knock-out Aviator brand ambassador partnership, this time with top-ranked UFC welter and middleweight, Michael âVenomâ Page.
Hailing from London, âMVPâ is recognised throughout the MMA community as a standout athlete in the middleweight division, admired for his creativity, power and showmanship inside the OctagonÂŽ. His unique style and personality have made him a fan favourite worldwide.
As an Aviator brand ambassador, MVP will promote the worldâs number one crash game to his large and loyal army of fans across the world through several thrilling campaigns.
The collaboration forms part of SPRIBEâs wider multi-year, multi-million-dollar marketing deal with UFC that has brought Aviator branding to the famous Octagon on UFC Fight Night and numbered events.
Page joins a growing roster of UFC superstars promoting Aviator to their fans, including the likes of Arman Tsarukyan, Diego Lopes, Alex Pereira, Johnny Walker and Merab Dvalishvili.
The partnership has proved transformational for Aviator, which has grown from 10 million to over 60 million monthly players and continues to capture new audiences around the world.
Giorgi Tsutskiridze, CCO at SPRIBE, said: âWe are thrilled to add Michael âVenomâ Page to our lineup of Aviator brand ambassadors and for him to be taking part in some truly epic campaigns over the coming 12 months.
âMVP is a fearless fighter who always puts on a great show whenever he steps into the Octagon, and this has seen him earn a large and loyal international fan base.
âWe look forward to engaging these fans and showing them why Aviator is the number one crash game in the world, and why, like Michael, they should strap in, take flight and see if they can hold their nerve against the increasing win multiplier.â
Michael âVenomâ Page, UFC Fighter and Aviator brand ambassador, added: âAviator is a white-knuckle ride where the stakes are high, but so too is the potential reward.
âNothing beats stepping into the Octagon and going toe to toe with an opponent, but strapping in a taking flight with Aviator comes pretty close.
âI know my fans will love the fast-paced thrill ride it provides and look forward to introducing them to Aviator through some great campaigns over the coming 12 months.â
The post SPRIBE names Michael âVenomâ Page as Aviator brand ambassador appeared first on European Gaming Industry News.
Latest News
From Resume to Dream Role: RedCoreâs Top Hiring Tips

Reading Time: 4 minutes
Working in a dynamic and fast-growing industry always brings new career opportunities.
One such field is iGaming â a sector that is constantly evolving and consistently in need of fresh talent. RedCore recruitment specialists shared some of their favourite tips for those seeking new opportunities, as well as some dos and donâts that can increase your chances of getting closer to your new career milestone.
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CVs Made Right: The Green and Red Flags of Resumes
Whatâs the first thing you should do to catch the employerâs eye? Youâd think itâs the making of a competitive CV. But everything starts much sooner â from your LinkedIn profile. Valeriia Virchenko, Head of Talent Acquisition at RedCore, emphasizes that having a thoroughly filled-out LinkedIn profile increases your chances of getting noticed and serves as a green flag in your portfolio. Moreover, having a LinkedIn profile is not enough; your account should accurately represent your current job position, responsibilities, workplace, and, most importantly, include relevant keywords in the headline to make your profile visible to talent sourcers. Instead of writing âBackend Developerâ in your profile, try to describe your position more accurately, for example, âSenior Backend Developer in iGamingâ, or âSaaS Backend Team Leadâ.
Another green flag is mentioning in your resume how your skills and knowledge contributed to the development of the business or project you were working on. Show how youâve driven impact, instead of simply listing your skills. Include measurable results to demonstrate your value in previous iGaming roles.
So how about red flags? One of the most common mistakes in CVs is having one version of it. Valeriia Virchenko claims that modifying your resume according to the position youâre applying for is very important. Thereâs no pill for every ill, so prepare your resume, tweak and rewrite certain parts that highlight your strengths for each vacancy. Another CV mistake â misspelled words, grammatical errors, or incorrect information. In this age of digital technology and OpenAI, itâs easier than ever to polish your resume and present yourself at your best.
However, the most horrid mistake you can commit is talking negatively about your previous employers in your resumes or portfolios. By doing this, youâre giving a clear signal to your potential managers that you can do the same with them.
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The Art of Leaving a Good First Impression
Recruiters pay special attention to the first impression a candidate leaves on their first interview. However, this doesnât mean that your fate is decided within the first five minutes of your chat. Talent acquisition partners make their decision, relying on your behaviour from the start of the interview to the finish line. Itâs a complicated task for recruiters to define candidatesâ soft and hard skills, opening them up little by little and making them trust the recruiters through a short conversation. As Valeriia Virchenko, Head of Talent Acquisition at RedCore, mentioned, more often than not, candidates open up to them at the end of the conversation.
To present yourself in the best possible way during an interview, demonstrate qualities such as confidence, honesty, and genuine interest in the company. The easiest way to stand out from the crowd is to conduct thorough research beforehand and demonstrate genuine interest in the role and the business. A few minutes of research is all it takes to impress â understand the company, its values, and the roleâs requirements before your call.
Last but not least, be yourself. Be honest about your skills, strengths, weaknesses, and experience. The iGaming industry is very tight, and the truth will be out one way or another. Therefore, the best thing you can do is be true to yourself, rather than playing roles.
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Offline Interviews Right at The Booth: A Groundbreaking Change
The iGaming industry encounters many misconceptions. One of the most popular ones is that the industry is too dynamic and challenging. However, when done correctly, this industry offers an excellent opportunity for continuous growth and staying sharp as a professional. RedCore doesnât stop after one achievement. Instead, the business group develops new brands and technologies to stay ahead of the competition.
RedCore has a long-standing reputation as a business group that conducts interviews right at the booth during conferences. The talent acquisition managers have shared some insight into this experience. Just last year, RedCore scaled by 58%, and the hirings from the booth arenât a big part of this funnel. However, itâs a great way to connect with talents directly, as conferences provide a significant networking opportunity. Quick hires arenât the primary goal of these express interviews â the real value is in long-term connections. They provide a pool of potential candidates, including C-Level executives, who are connected with the RedCore recruiters and can reach out to them in the future.
Valeriia Virchenko, Head of Talent Acquisition at RedCore, suggests that everyone interested should come forward and introduce themselves. Even if youâre not looking for a job at the moment. The key trick for this is to stay confident, not hesitate to start a conversation, and share contact information. Many present team members at RedCore have started their journey at the business group exactly this way. Offline interviews help recruiters see candidates face-to-face, bring out their skills and strengths more easily, and determine whether theyâre a good cultural fit for the employer. On the other hand, candidates can better understand the business groupâs mission and requirements, feel the overall vibe, and gain valuable connections for their future career steps. So, if you have the opportunity to meet recruiters during a conference, donât hesitate to introduce yourself. This is one of the most crucial opportunities you can gain in your search for new career paths.The RedCore recruitment team will be attending the SIGMA Rome conference from November 3 to 6 and invites everyone to visit booth 1045G to learn more about career opportunities within the international business group. They would also greatly appreciate any referrals.
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Instead of Conclusion Â
In the fast-paced world of iGaming, standing out means being intentional â from your LinkedIn headline to your booth conversation. Whether youâre applying today or planning for the future, these insights from RedCore can help you to find your dream job. Be genuine, stay proactive, and never underestimate the power of a five-minute chat at a conference.
The post From Resume to Dream Role: RedCoreâs Top Hiring Tips appeared first on European Gaming Industry News.
Chief Marketing Officer at SOFTSWISS Valentina Bagniya
SOFTSWISS CMO to Lead Key Sessions at Marketing Leaders Forum

Reading Time: 2 minutes
SOFTSWISS, a global tech leader in providing iGaming software, announces that its Chief Marketing Officer, Valentina Bagniya, will take the stage at the upcoming Marketing Leaders Forum by Clarion Gaming, held on 22 October in London.
ââAt a time when iGaming marketing is no longer seen as âjust supportâ but recognised as a strategic driver of growth, Valentina will address how the function is being redefined â and what the next era will demand from its leaders.
Valentina will lead two major sessions:
- Keynote: âBuilding B2B Brands That Lead the Gameâ
Why brand building in B2B can no longer be underestimated, and how it shapes long-term trust, growth, and leadership. - Panel: âHow CMOs Are Navigating the Next Eraâ
A debate with senior marketing executives on the evolving role of marketing: balancing brand and demand, embracing AI, and leading teams through transformation.
Valentina Bagniya, CMO at SOFTSWISS, noted: âB2B marketing in iGaming is evolving every day. Itâs no longer just about logos or campaigns. Itâs about long-term growth, building trust, and delivering real value across multiple markets. At SOFTSWISS, weâve seen firsthand how a strong brand can open doors and inspire the whole team to think bigger. Iâm really looking forward to sharing what weâve learned and hearing how others are building a new era of gaming marketing!â
The Marketing Leaders Forum by Clarion Gaming brings together top global marketing executives, creative leaders, and industry experts to discuss emerging trends and the future of brand strategy in the gaming industry.
Valentinaâs participation at the Summit follows SOFTSWISSâ recent recognition at the EGR Marketing & Innovation Awards 2025, where the marketing team was named Marketing Team of the Year for the third time, and Valentina was awarded B2B Marketer of the Year.
One of the teamâs most anticipated flagship content projects, the 2026 iGaming Trends Report, will be released soon. Industry professionals can now join the waitlist to be among the first to access it upon publication.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS CMO to Lead Key Sessions at Marketing Leaders Forum appeared first on European Gaming Industry News.
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