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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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hold and respin

Spinomenal releases new slot 3 Fuego Chillies

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Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.

The Wild is a mariachi in a sombrero and substitutes for all symbols except the Bonus, BOOST, COLLECT, MULTI and Jackpot symbols. Spinomenal said five Wilds on a payline return x10 the bet, with four paying x2 and three paying x0.5, while three- and four-Wild combinations only pay when followed by a Bonus or Special Bonus symbol.

Six or more Bonus and Special Bonus symbols trigger the Bonus Game. Triggering symbols lock in place and the feature starts with three bonus spins; only Bonus and Special Bonus symbols can land, carrying prizes from x1 to x10 the total bet, and each new symbol resets the spin counter back to three.

During the feature, BOOST assigns a random value (x2, x3, x4, x5, x7 or x10) and adds it to every symbol on the reels, while MULTI applies a x2, x3 or x5 multiplier to all symbols before taking a value based on the chosen multiplier. COLLECT then totals the values of all Bonus symbols into a single prize, and a MYSTERY symbol can transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

Jackpot symbols during the feature pay Mini (x20), Minor (x50) or Major (x150), while filling all 15 cells awards the Grand Jackpot of x3,000 the total bet. Spinomenal also said a Bonus Blast Feature can trigger at random in the base game to spread extra symbols toward the Bonus Game, and the title includes a Buy Feature for instant entry. Spinomenal CO-CEO, Omer Henya commented: “3 Fuego Chillies brings the fun of the fiesta straight to the reels. The three chilli features keep the Bonus Game sizzling and the x3,000 Grand Jackpot gives players plenty to celebrate. We think this one will go down a treat with slot fans everywhere.”

The post Spinomenal releases new slot 3 Fuego Chillies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Andy Phillips Chief Business Development Officer at Sporting Risk

Sporting Risk launches SureSub player prop markets via Sportradar odds feed

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The new Promotional Markets add substitution-enabled player props designed to transfer bets to replacement players during a match.

Sporting Risk has expanded its Promotional Markets suite with a new set of SureSub player prop markets, distributed via the Sportradar Unified Odds Feed.

The company said SureSub is designed to extend eligible player prop bets beyond substitutions by automatically transferring selections to the replacement player. Sporting Risk added that operators can customise the feature, including its branding and name, to fit their sportsbook UX.

Sporting Risk positioned the release as part of its wider Promotional Markets portfolio, which it said includes products such as 2Up and other enhanced settlement mechanics aimed at helping operators differentiate without relying on bonuses, free bets or price-led promotions.

Andy Phillips, Chief Business Development Officer at Sporting Risk, said: “Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns. SureSub is a natural addition to that portfolio. It’s a mechanic customers already understand, but we’ve expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn’t been possible before.”

Sporting Risk said the product can be delivered directly or through the Sportradar Unified Odds Feed, with deployment designed to work across existing sportsbook infrastructure and scale across multiple competitions and leagues.

The post Sporting Risk launches SureSub player prop markets via Sportradar odds feed appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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