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GLMS presents betting sponsorship study

Published

6 years ago

July 24, 2020

Reading Time: 2 minutes

GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

Gambling in the USA

StreamRollers names Top 100 casino influencers after Las Vegas awards gala

Published

50 minutes ago

May 5, 2026

GamingAmericas.com

streamrollers-names-top-100-casino-influencers-after-las-vegas-awards-gala

Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.

StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers listed its top 10 ranked influencers as:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed
and PokerMetarb.

The company said the full Top 100 list has been published on its Instagram account.

The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.

David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”

The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.

casino

StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards

Published

2 hours ago

May 5, 2026

Wladimir P.

streamrollers-names-2026-top-100-casino-influencers-after-sahara-las-vegas-awards

The inaugural StreamRollers Top 100 Casino Influencer Awards ran May 2, with former Nevada AG George Chanos presenting.

StreamRollers has published its 2026 Top 100 casino influencers following its first-ever Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers’ Top 10 ranked casino influencers for 2026 are:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed,
and PokerMetarb.

The company said the full Top 100 list is posted on its Instagram account.

StreamRollers positioned the awards as a marker for the “casino creator economy,” citing a global casino industry that “exceed[s] $540 billion annually” and claiming the ecosystem includes “up to 50,000 creators globally.”

David Wang, Founder of StreamRollers, said: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.” StreamRollers said the event was livestreamed on StreamRollers.com and that the platform is currently in beta, with an official launch planned.

The post StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cevro

Golden Whale and Cevro team up to advance AI-driven player interaction

Published

6 hours ago

May 5, 2026

Wladimir P.

golden-whale-and-cevro-team-up-to-advance-ai-driven-player-interaction

Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.

At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.

Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”

Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”

The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.