Latest News
GLMS presents betting sponsorship study
GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.
The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.
A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.
An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.
The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.
Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.
The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.
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Casino Bonus Features
PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot
PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.
Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.
The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.
With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.
“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”
The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.
The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in lottery
Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering
Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.
Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.
Leadership Experience from Amazon, Facebook and Stitch Fix
Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.
He previously held senior leadership roles at:
- Amazon
- Stitch Fix
At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.
Driving Innovation Across Global Lottery Platforms
In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:
- Retail lottery systems
- Digital lottery platforms
- Hardware and software innovation
- Data analytics and AI capabilities
- Consumer engagement technologies
CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.
Strengthening Lottery Technology Leadership
Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.
The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
betting brand sponsorship
Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029
Esportes da Sorte has renewed its master sponsorship agreement with Sport Club Corinthians Paulista, extending the high-profile partnership through 31 December 2029. The new long-term deal significantly increases investment and expands commercial activations across Brazilian football.
Investment Details and Contract Value
Under the renewed agreement, the sponsorship moves into a higher investment tier, estimated at BRL 150 million per year, with performance-based incentives that could raise the total annual value to over BRL 200 million.
All funds will be allocated directly to Corinthians, with the club maintaining full responsibility for managing the investment and strategic deployment.
Expanded Commercial Rights and Activations
The renewed master sponsorship includes:
- Brand visibility on match and training kits
- Digital and stadium activations
- Fan engagement experiences
- Institutional initiatives
- Support for sporting and social projects
The partnership also strengthens activations at Neo Química Arena, including continued support for the Doe Arena Corinthians campaign, which has already raised more than BRL 40 million.
Strategic Focus on Brazilian Football
Darwin Filho, CEO of Grupo Esportes Gaming Brasil, emphasized that the renewal reinforces the company’s long-term commitment to Brazilian football and its connection with one of the country’s most passionate fan bases. The agreement is positioned as a benchmark master sponsorship model, built on sustained investment, brand engagement and institutional development.
Since the partnership began in 2024, Esportes da Sorte and Corinthians have launched numerous initiatives, including matchday activations, hospitality programs, social media campaigns and on-pitch experiences. The sponsorship has also supported both men’s and women’s football operations, helping strengthen competitive performance and fan engagement across multiple areas of the club.
With this renewal, Esportes da Sorte consolidates its presence in Brazil’s sports sponsorship landscape, while Corinthians secures long-term financial backing to support its sporting and commercial ambitions.
The post Esportes da Sorte and Corinthians Renew Master Sponsorship Until 2029 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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