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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

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An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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Thunderkick launches debut crash game Heads Will Roll

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Studio combines arcade and dice mechanics in ominous release

 Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.

The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.

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The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.

Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.

Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.

Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.

Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.

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Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.

“Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.

“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”

The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.

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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina

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CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.

As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.

“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”

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This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.

The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.

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REEVO Games Go Live on NetBet

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REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.

Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.

Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.

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Shared Vision for Excellence

Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.

Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”

The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.

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