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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

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An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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Stretch Network Launches Redesigned Mobile Version Today! 🚀

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Thrilled to share that Stretch Network’s redesigned mobile version is live today! This upgrade introduces a host of improvements, including faster performance, a sleek, user-friendly interface, and enhanced reliability, providing players with a seamless poker experience across mobile devices.

Celebrate the Launch with Us! 🎉
To mark this exciting milestone, we’re hosting a series of daily freerolls with a total prize pool of €15,000. Running from January 14 to 24, each day features a guaranteed €500 prize. The grand finale will be the €10,000 Main Event Freeroll on January 25 at 17:00 (UTC+0).

This is the perfect opportunity to engage your audience and encourage them to experience the benefits of the upgraded mobile version. With smoother gameplay and faster performance, players will have more reasons to stay engaged and keep playing.

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Spread the Word
Let your audience know about this exciting update, the improved player experience, and the incredible prize opportunities. Make sure to highlight the launch celebrations and the added value this new mobile version brings to operators and players alike.

The post Stretch Network Launches Redesigned Mobile Version Today! 🚀 appeared first on European Gaming Industry News.

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Burendo saves millions for leading operators

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The technology consultancy partners with betting and gaming operators to unlock operational efficiencies and propel growth

Burendo, an award-winning technology consultancy, has revealed its Betting and Gaming Transformation service has driven millions in profit and saved millions more for the industry.

Burendo leverages more than 40 years of cross-sector experience in betting and gaming, finance, retail, healthcare and legal sectors to empower operator growth and deliver value with its proactive and collaborative approach.

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The company offers bespoke services for clients, building high-quality products and services from concept into the hands of their customers. They help partners get the most out of their current technology, increase operational efficiency and deliver valuable, user-centric solutions. Their services include strategy & design, engineering, delivery and operations & evolution.

By working with Burendo’s consultants, clients have accelerated their project delivery and reported significant return-on-investment.

The results demonstrate the measurable impact of Burendo’s work with some of the industry’s leading names ahead of its ICE debut in Barcelona.

Steven Burton, Head of Engineering at Burendo, said: “We are looking forward to showcasing the capabilities of our talented team at ICE, where Burendo experts will be available to discuss our award-winning approach.

“We have used our extensive experience and best practices to transform businesses in multiple sectors and our flexible and forward-thinking approach helps them consistently remain ahead of competitors.”

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THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025

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Refreshed branding and website captures the energy, creativity, and collaboration that define The Unit’s long-term vision in the betting, iGaming and sports sectors

The Unit, a leader in product design and development for sports betting and iGaming, is kicking off 2025 with a refresh of its visual brand identity, to reflect the company’s recent growth and ambitious expansion plans.

The Unit’s brand refresh, evidenced on its redesigned website, is designed to convey a dedication to powering innovation, expertise, and performance across the betting, iGaming, and sports sectors.

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The Unit continues to partner with leading industry brands, and the refresh will reflect The Unit’s ambitions to empower that growth together in 2025.

The new visual identity is designed to capture the energy, creativity, and collaboration that define The Unit’s work in sports betting and iGaming. While these guidelines provide a solid foundation, this visual identity is positioned to be explored and evolved over time, allowing for creativity tailored to each platform within a structured framework.

This ethos of the refresh aligns with The Unit’s expansion plans and follows the opening of the company’s new office in New York City, as part of its long-term global expansion objectives, adding to the product development teams based in Ireland and Moldova.

Paddy Casey, Co-founder at The Unit, said: “This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions. In partnership with our clients, we will strive to continually set new benchmarks in cutting-edge product design and development.

“The redesign is not just about how we look; it’s about how we present ourselves to our clients and the industry. We will ensure our brand remains consistent, recognisable, and aligned with the core values that drive us.

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“This is an important next step for The Unit, after we recently stepped up our efforts in North America with the opening of our new office in New York City. Having already built a reputation of being a trusted and reliable supplier with a strong track record in the industry, we are incredibly determined to take this on a level and make our presence in sports betting and iGaming even stronger in 2025 and beyond.”

The post THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025 appeared first on European Gaming Industry News.

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