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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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AGLC

High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch

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The supplier can now distribute its online casino titles beyond Play Alberta to all licensed operators in the province.

High 5 Games has secured supplier approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), allowing the studio to supply its online casino content to all licensed operators in Alberta’s newly opened commercial iGaming market.

The company has been live in the province since 2024 via Play Alberta, the government-operated platform, where it said titles including DaVinci DeluxeWays, Billionaire’s Bank and Green Machine have become player favourites. With the commercial market now open, High 5 Games said the same portfolio can be offered across operators entering Alberta.

Alberta’s commercial iGaming market is set to open on July 13, 2026, becoming Canada’s second province after Ontario to allow private-sector operators. The market is overseen by AGLC and the Alberta iGaming Corporation (AiGC) and launched with nearly 50 registered operator brands, according to the company.

“Alberta players already know and love our games through Play Alberta, that is a head start no newcomer to this market can claim. With the open market live, every operator in the province can now offer their players the award winning High 5 titles they have been playing for years, from day one.” says Tony Singer, CEO at High 5 Games.

High 5 Games said the AGLC approval expands its regulated North American footprint, which it listed as including New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, Quebec and British Columbia. The company said it has developed more than 300 games over three decades.

The post High 5 Games wins AGLC supplier approval ahead of Alberta iGaming launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Desiree Dickerson CEO and co-founder of THNDR

Jackpot.com adds THNDR PvP skill games across six US states

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Jackpot.com has launched real-money player-vs-player (PvP) skill games and tournaments through a new partnership with B2B skill games platform THNDR. The games are now live in Arkansas, Colorado, Massachusetts, New Jersey, New York, and Ohio via the Jackpot.com app on iOS and Android.

Under the rollout, Jackpot.com users can play head-to-head skill titles including Solitaire and Blocks, as well as tournament formats intended to drive repeat engagement alongside draw games and scratch tickets.

“Jackpot.com is the first big operators in real-money gaming to put skill games in front of its players, and launches at this scale are how skill gaming goes mainstream,” said Desiree Dickerson, CEO and co-founder of THNDR. Dickerson added that THNDR’s network has seen “more than 160 million games played and verified” and cited a “99.99% match-fill rate.”

THNDR said its cross-operator liquidity matches players against “a real opponent” and uses “patent-pending game verification and a 50/50 target win rate” for match integrity. The company also positioned the offering as compliance-ready for regulated operators, noting that its CEO chairs the Online Skill Games (OSG) Committee within the International Gaming Standards Association (IGSA).

“Jackpot.com has always believed the future of gaming is a single platform where every type of player finds their game. The launch of skill games and tournaments is the next step in that vision: expanding how players engage, giving them more reasons to return, and more ways to win,” said Dharin Nanavati, Chief Growth Officer at Jackpot.com.

The post Jackpot.com adds THNDR PvP skill games across six US states appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker

GGPoker adds Action Voice packs featuring Doyle Brunson and other pros

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New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.

GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.

The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”

Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.

“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”

GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.

The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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