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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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CreedRoomz

From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits

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Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.

Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:

  • SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro

  • SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa

The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.

  • Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.

  • Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.

Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:

  • The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.

  • Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.

  • Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.

  • Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.

  • Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.

The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.

Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.

“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”

The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Foster CEO at AvatarUX

Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live

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Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.

The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.

The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.

Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop™ and the iconic PopWins™ series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.

Alongside the entire range of popular PopWins™ titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.

The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.

Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.

“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.

“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”

The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Japanese Folklore

Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot

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Slotland Entertainment transports players through the torii gate and into a fantasy realm inspired by Japanese folklore with the launch of Kitsune Fortune High Limit. The new slot is now live at Slotland.eu, Winaday, CryptoSlots, and CryptoWins. The game features 20 paylines on an 8×3 reel layout and introduces the mythical Kitsune — the legendary fox spirit — in a high-limit format.

To celebrate the launch, players can claim 15 Free Spins and an 80% Match Bonus through March 8.

“Kitsune Fortune High Limit captures the spirit of the Kitsune, blending folklore with high-stakes action,” said Michael Hilary, Manager at Slotland. “With elemental Free Spins and a betting range designed for serious players and high rollers alike, we’re offering an immersive journey where fortunes can change with a single spin.”

Gameplay & Features

Set within a tranquil Japanese landscape framed by a red torii gate, waterfall, and forest scenery, the game features symbols such as tiger heads, Yin-yang coins, koi fish, oni-style masks, and the Kitsune.

Mystical Payouts
Wins reach up to 2,000× the bet, with the three highest-value symbols paying from just three matches.

Elemental Free Spins

  • Water & Metal Realm — 3 Water scatters on reels 1–3 trigger 11 Free Spins with a progressive multiplier rising up to 5× and resetting after a non-winning spin.
  • Fire Realm — 2 Fire scatters on reels 4–5 activate 11 Free Spins featuring Expanding Wilds.
  • Earth & Wood Realm — 3 Grass scatters on reels 6–8 award 11 Free Spins with 2×2 Colossal symbols and a 2× win multiplier.

Anywhere Pays
Matching symbols pay regardless of position on the reels.

High-Limit Betting
Bet range from $2 to $300 with coin values of $0.01, $0.05, and $0.10.

Promotional Offers

Winaday

  • 15 Free Spins (30× wagering, $100 max cashout) — Code: FOXSPINS
  • Up to 130% Match Bonus depending on VIP tier — Code: KITSUNE
  • Valid February 26 – March 7, 2026

Slotland

  • 15 Free Spins (28× wagering, $100 max cashout) — Code: FREEFOX
  • 80% Match Bonus (25× wagering) — Code: FORTUNE
  • Valid February 27 – March 8, 2026

CryptoSlots and CryptoWins are also running dedicated new-game promotions.

Kitsune Fortune High Limit is available now across participating platforms.

The post Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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