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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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Brasil on Track

ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET

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As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.

Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,

connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.

According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.

“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”

During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.

“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”

What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.

The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.

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LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

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SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.

More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.

LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.

At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.

As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.

The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026

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SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.

The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.

LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.

Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.

We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.

The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Americas iGaming & Sports Betting News.

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