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GLMS presents betting sponsorship study

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GLMS has published its first in-depth study, ‘ A STUDY OF BETTING OPERATORS AND THEIR SPONSORSHIP OF SPORT‘, exploring the impact of betting operators in their sponsorship of sports competitions and teams.

The study is based on GLMS methodology and includes recommendations for ensuring that betting sponsorship has only a positive impact on the health of sports.

A call to action
GLMS issues this study as a call to action in the face of a systemic global problem that, if allowed to continue, will be to the detriment of global society. The vision and mission of GLMS has been since 2017 to safeguard sport Integrity by developing a culture of Integrity and Social Responsibility through various activities in addition to detecting suspicious betting patterns. This includes advising regulators as to what provisions need to be introduced when it comes to legalising sports betting and protecting sports values and sustainable market conditions.

An in-depth look at the Asian betting market, betting operator sponsorships in sports and trends
The study is based on a specific methodology and addresses trends in betting sponsorships, notably within football and basketball, toucing on other sports as well. A special focus is placed on the Asian Betting Market, its background, growth and the potential risks and threats.
The study takes into account the COVID-19 pandemic, which only highlights the need for more stringent regulation, ensuring that betting sponsorship remain only a positive impact on sports.

The study also looks at facts and figures in a number of countries in Europe, where betting sponsorship is particularly commonplace.

Regulations and recommendations
The study explores in a snapshot the existing regulations and legislations addressing betting sponsorship of sports, including the recently published UK House of Lords ‘Time to Act to reduce gambling-related harm’, as an illstration of the increasing focus being placed on this issue.

The study ends with a number of recommendations facilitating the safe practice of betting sponsorship of sports. While this study focuses on the impact of sponsorship and makes recommendations for regulating that element, it is also clear that the gaming industry as a whole is one that merits wider scrutiny from governments, investigative authorities, internet service providers, technology firms and many others besides. Today, some operators are able to layer their business interests to avoid infringement while simultaneously seeking to attract betting losses from some of the poorest people in the world. In the future, it is hoped that more efforts can be made across the breadth of society to curb these activities. Read the full report here.

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Alea expands global content offering through partnership with FAZI

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The leading iGaming aggregator Alea has announced a new partnership with FAZI, the internationally recognized gaming provider with more than 30 years of experience delivering casino entertainment across more than 60 markets worldwide.

Through this collaboration, FAZI’s portfolio of nearly 300 games will become available to Alea’s global operator network through a single API integration, supporting the company’s expansion across regulated markets in Latin America, Africa, and Europe.

The agreement brings a selection of FAZI’s best-performing titles to the Alea platform, including Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.

“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea.

“They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”

“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI.

“This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”

The partnership further expands the range of content available through Alea’s aggregation platform, giving operators access to a wider variety of games through a single integration while continuing to simplify distribution across global markets.

Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.

Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.

Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.

In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions.

With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

The post Alea expands global content offering through partnership with FAZI appeared first on Americas iGaming & Sports Betting News.

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Yaspa appoints US fintech and gaming veteran Justin Fears as US Sales Director

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Yaspa, a leading fintech specialising in payments and identity solutions, today announced the appointment of Justin Fears as US Director, Enterprise Sales.

Fears joins the company during a period of rapid international expansion and will lead Yaspa’s strategic commercial growth across North America.

Based out of Yaspa’s Atlanta office, Fears will be responsible for supporting Yaspa’s expansion throughout North America, helping gaming operators modernise payment experiences through real-time bank payments, intelligent transaction solutions, and next-generation payment innovation.

He will work closely with Yaspa’s recently bolstered US and global commercial leadership teams to scale strategic partnerships and market adoption.

Fears brings more than 18 years of specialised experience spanning payments, fintech, SaaS, and AML compliance specific to the gaming industry.

Throughout his career, he has built a reputation for aligning emerging technologies with practical commercial outcomes.

Prior to joining Yaspa, Fears held senior leadership positions at prominent industry organisations including Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY.

Notably, at Kinectify, he played a key role in expanding the adoption of AI-driven AML and KYC solutions purpose-built for the casino industry. Fears is also a veteran of the United States Air Force.

James Neville, CEO of Yaspa, said: “We’re delighted to welcome Justin to the team as we accelerate our footprint in the US market.

His deep operational understanding of gaming-focused financial infrastructure, compliance technologies, and enterprise sales leadership makes him an incredible asset.

Justin’s appointment further strengthens our local team and underscores our commitment to helping North American operators lower costs, reduce fraud, and elevate the player experience through open banking.”

Fears said: “I’m excited to join Yaspa at such an important stage in the company’s growth journey.

The combination of open banking, innovative payment solutions, and intelligent transaction data represents a significant opportunity within the US iGaming market, particularly as operators continue to prioritise player experience, fraud reduction, and payment efficiency.

Yaspa has built an innovative platform uniquely positioned to support the evolving needs of regulated operators, and I look forward to helping expand the company’s presence and strategic partnerships across the US.”

In the last 12 months, Yaspa was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services.

This comes during a period of sustained growth for Yaspa in the past 18 months and closed a $12m investment round in July, led by Discerning Capital.

This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.

The post Yaspa appoints US fintech and gaming veteran Justin Fears as US Sales Director appeared first on Americas iGaming & Sports Betting News.

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Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins

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Habanero has launched Nuwa Deluxe, a 5×3 slot themed around Chinese mythology. The game introduces a variable payline system and a progression-style Free Games feature that can unlock a second-tier bonus, according to the supplier.

In the base game, paylines can upgrade at random on any spin, moving from 28 to 38, 58 or 88 active lines. The title also includes expanding Wilds that cover the entire first and third reels.

During Free Games, players collect five element symbols. Completing the set during the round unlocks Super Free Games, where full-reel Wilds are guaranteed on two reels on every spin.

Habanero said Nuwa Deluxe supports its Jackpot Race™ and Buy Feature. The launch follows recent releases Steampunk Plinko and Raiden Shogun.

Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Nuwa Deluxe is an exciting new release that boasts a variable payline system to keep engagement high at the base game, while the element collection mechanic in free spins gives players something to work towards beyond simply triggering the bonus.

“The Super Free Games tier is where the action really kicks in with guaranteed full-reel Wilds on every spin. It is another strong addition to our portfolio and one we expect to have a genuine impact with players.”

The post Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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