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Banach teams up with Betsson for new dawn in football Flash Markets

Published

4 years ago

July 24, 2020

George Miller

Reading Time: 2 minutes

Tech specialist powers leading sportsbook with next wave in rapid-fire Flash Markets

Banach Technology, the leading supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with international gaming giant, Betsson Group.

Under the terms of the agreement, the Malta-headquartered operator will roll out Banach’s formidable squad of Match and Player Flash Markets, a new product suite which enables customers to bet on rapid-cycling selections in any match. These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (e.g. throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (e.g. Mo Salah recording a shot, assist or goal from 20^th-25^th minute).

Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (e.g. goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favourite native players across all of the major European leagues.

The net result is an absorbing, localised props-portfolio that increases levels of customer activity both pre-match and in-play. It also adds a distinct dimension to betting on a sport where the user experience can sometimes be blunted by reams of derivative long-tail markets which lack either immediate game-relevance or engaging player-based specificity.

It’s just the latest evolution in Banach’s unique player-props functionality, which harnesses advanced mathematical models for the most sophisticated and reactive odds on player-specific markets across a comprehensive suite of sports.

Player-props betting currently represents the most progressive product segment for worldwide sportsbooks. Already hugely popular across the UK and Europe, Banach is also tailoring its unique offering to US sports, where player-performance wagering is in demand. Consequently, the Dublin-based supplier is targeting a similar breadth of pre-match and in-play props product for the NFL and NBA whose respective 2020/21 seasons are set to renew this autumn.

Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.

“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”

Joakim Thor, Product Director for Sports at Betsson Group, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favourite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.

“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”

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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

Published

21 mins ago

May 15, 2024

GamingAmericas.com

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Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa.

Scientific Games’ newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.

Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister.

The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own “Champion” in a live jousting tournament, and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.

The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.

Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us.”

According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.

Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”

Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.

With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

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SolutionsHub’s James O’Kelly Promoted to Head of Operations

Published

5 hours ago

May 15, 2024

George Miller

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Reading Time: < 1 minute

SolutionsHub, a leading expert in the licensing and maintenance of eGaming businesses, have confirmed that James O’Kelly has assumed a broader role in the senior management team to the position of Head of Operations.

James previously held the position of Operations Manager and has been instrumental in the success of clients during a period of significant growth for the business. With over 3 years at SolutionsHub, James has supported clients through successful licence applications and played a pivotal role establishing their operational bases in the Isle of Man.

In his new role, James will lead the delivery of SolutionsHub’s award-winning service suite, as well as implementing operational best practices and new technologies in line with the company’s strategy at a group level.

Lee Hills, Founder of the SolutionsHub Group, said: “James has been a key part of our team for more than 3 years. He has led from the front and is a shining example in delivering client centric, industry leading solutions for our partners. We’re incredibly proud to have supported James in his career growth and this promotion is a recognition of the hard work that James has put in during his time here.

“Our business has experienced rapid growth in the last 18 months, and with James onboard to manage our operations, we are confident that 2024 shall continue our growth expansion.”

James, Head of Operations at SolutionsHub, said: “I am excited to assume this new and more comprehensive role of building upon the strong foundations for our existing and potential partners.

“As a business and team, we are well placed to continue to deliver robust, scalable solutions and ensure that our partners can focus on building sucessful businesses. With the company’s rapid expansion and ambitious plans for the future, I would like to especially thank Lee and Nick for their incredible support and for the new opportunity to lead SolutionsHub’s operational initiatives.”

The post SolutionsHub’s James O’Kelly Promoted to Head of Operations appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches

Published

5 hours ago

May 15, 2024

Niji Narayan

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Reading Time: < 1 minute

Alpha Odds, Sportradar’s AI-driven personalised odds technology, boosted profits for sportsbook operators by an average of 15% during the UEFA European Championship Qualifying Matches. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2 billion in global betting turnover, operators can maximize profits and manage risk by utilizing this product during the quadrennial tournament.

Launched in 2022, Alpha Odds leverages Sportradar’s advanced AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.

As examples of how Alpha Odds increased profitability for operators during the UEFA Euro 2024 Qualifiers, where one team was heavily favoured, Alpha Odds helped clients manage risk in real-time and continue to accept bets as goals were tallied and the scoreline grew. Additionally, while a conventional odds service would have left operators vulnerable to a matchday of customer friendly results, such as all the favourites winning at home by two or more goals, Alpha Odds’ predictive capabilities enabled instant adjustments, safeguarding sportsbooks against significant losses, as a match unfolded.

Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar, said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”

Alpha Odds is available across Sportradar’s portfolio of betting markets for soccer and tennis, both pre-match and in-play. The solution will be expanded across basketball later in 2024.

The post Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches appeared first on European Gaming Industry News.