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Scout Gaming Group Completes Directed Share Issues and Receives Proceeds of Approximately SEK 75 Million
Scout Gaming Group AB announces that the Company successfully has completed two directed share issues amounting to approximately SEK 75 million, corresponding to approximately 3 million shares in the Company.
The Board of directors of Scout has, based on the authorization granted by the Annual General Meeting on May 25, 2020, resolved on a directed share issue of 1,835,062 shares through a so-called accelerated “book building” procedure (the ”Share Issue”) and on a directed share issue to the existing Santa Monica-based institutional investor Topline Capital Partners Ltd, of 1,200,000 shares (the “Directed Share Issue”). The Company receives approximately SEK 45 million before transaction costs from the Share Issue and approximately SEK 30 million before transaction costs from the Directed Share Issue, equal to a total amount of approximately SEK 75 million.
The Share Issue was substantially oversubscribed, and the subscription price has been set to SEK 25 per share through the accelerated book building procedure, which corresponds to a 14.6 percent premium compared to the average volume-weighted price of the Company’s share on the Nasdaq First North Growth Market over the past 30 trading days. The subscription price in the Directed Share Issue has been set to the same price as in the Share Issue.
The Share Issue was directed to Swedish and international institutional investors. In order to facilitate the execution of the Share Issue, the new shares have initially been subscribed for by ABG Sundal Collier AB at a price corresponding to the shares’ quota value. The shares will be transferred to the new and existing shareholders in the Company in accordance with agreements entered between ABG Sundal Collier and the actual investors. Subscribers in the in the Share Issue among others were the German institutional investor Lloyds AG, Provobis and Knutsson Holding. In connection with received payment from investors in the Share Issue, which is expected to occur around July 23, 2020, the Company will receive the remaining amount, i.e. the difference between the quota value and the price in the Share Issue.
“Scout Gaming is in an intensive growth phase establishing the DFS vertical globally. We are at the same time launching many new products and markets, just recently esport had a warm welcome. I’m sure that we trough this placing can capture additional market possibilities to accelerate the growth even more rapidly. I’m very pleased to attract both new and existing institutional investors as well as sector specialists”, comments Scout’s CEO Andreas Ternström.
The reason for the deviation from the shareholders’ preferential rights is mainly to raise capital in a time- and cost-efficient manner and to widen the institutional owner base. Through the Share Issue and the Directed Share Issue, Scout’s financial position will be further strengthened and enable and accelerate growth as well as a continued product development.
After the registration of the Share Issue and the Directed Share Issue, the total number of shares in the Company will amount to 20,536,654 shares. The Company’s share capital will increase with SEK 159,740.12 to SEK 1,080,876.56. The Share Issue and the Directed Share Issue entails a dilution of approximately 15 percent of the number of shares in Scout after the Share Issue and the Directed Share Issue.
In connection with the Share Issue, the Company has appointed ABG Sundal Collier as Sole Lead Manager and Bookrunner and Advokatfirman Delphi as legal counsel.
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The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.
The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.
As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.
As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.
Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Media Troopers Extends World Cup Operations to Include LatAm
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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