Latest News

Pariplay Poised to Reinforce iGaming Industry Leadership Role with Latest Show Stopping Tool

Published

5 years ago

July 17, 2020

Reading Time: 2 minutes

Pariplay Ltd., the number 1 aggregator and content provider behind innovative products including the Fusion feature that will mark the latest in a series of ground-breaking tools for operators to improve their acquisition and retention performance. The revolutionary new feature, which will be rolled out to Fusion-integrated operators in August 2020, firmly reinforces Pariplay’s continued commitment to providing operators with essential marketing tools to boost their ROI, via its cutting-edge aggregation platform

Pariplay’s most recent addition, Spin That Wheel, is a follow-up to its groundbreaking Tournaments tool, which made its debut at ICE London earlier this year. Fusion Tournaments entered the market with tremendous success, bolstered by a leaderboards feature that spurred its early trial and adoption by eight operators in Pariplay’s network, including Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland and Lottohelden. The feedback received from these partners has been overwhelmingly positive, driving the development of additional features that will enhance operator campaigns and further establish Pariplay’s position as a market pioneer.

The Wheel tool is fully customisable and supports both Pariplay’s extensive portfolio of proprietary games and those provided from third party providers. With no additional development required, operators can simply set up a new campaign through the tool’s intuitive interface by defining its duration, prizes and qualifying criteria. Upon eligible game launching, all players need to do is spin the wheel and they will be instantly rewarded with the prize marked on the spot they land on. No spin or bet is required for a player to be able to enjoy the excitement of Spin That Wheel, making it accessible to a wider audience. This out-of-the-box solution acts as a perfect complement to Fusion Tournament’s focus on customer acquisition by providing a unique way of engaging and retaining players, effectively driving up lifetime value.

European Gaming Congress 2024 (Warsaw, Poland)

Savvas Fellas, Managing Director at MrQ, says: “Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments, that makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”

Vladimir Pavlov, VP Product at Pariplay, said: “We’ve been thrilled by the overwhelming positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel tool. This unique new solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As a leading games and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”

Latest News

ESA Gaming adds REEVO to Game Aggregator System

Published

4 minutes ago

January 22, 2025

George Miller

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ESA Gaming, the innovative games provider, has further grown its Game Aggregator System (GAS) offering with the addition of innovative casino content from REEVO, a leading online casino software provider.

Under this partnership, ESA Gaming’s aggregation platform will now feature a selection of REEVO’s acclaimed games, including the ever-popular Wolf Wild, OktoBeerFest and Moulin Reels.

REEVO began operating in 2021 with a suite of entertaining gaming experiences led by its wide portfolio of slot titles.

The partnership significantly enhances ESA Gaming’s casino aggregation offering during a time when the supplier has also signed a number of new distribution deals.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “This is a great way to kick off 2025 for our GAS offering, and adding REEVO content helps strengthens our position in a variety of markets.

“We believe their content will be a hit with our customers, and we’re really looking forward to seeing this partnership develop over the course of the year.”

Karl Grech, Head of Business Development, at REEVO, added: “We are delighted to partner with ESA Gaming, expanding the reach of our games to a new network of operators.

“This integration, into the GAS platform, marks the beginning of a long and fruitful collaboration in multiple markets.”

The post ESA Gaming adds REEVO to Game Aggregator System appeared first on European Gaming Industry News.

Latest News

ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

Published

4 minutes ago

January 22, 2025

George Miller

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The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.

“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.

As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.

It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.

To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.

The post ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming appeared first on European Gaming Industry News.

Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

Published

49 minutes ago

January 22, 2025

George Miller

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NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.