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Survey: Supporters of Centre Party, Finns Party and National Coalition Party are against the Government’s decision concerning Veikkaus Ltd

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The Finnish Government’s decision to make budget appropriations in order to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling divides the Finnish people into two, almost equal-sized opposing camps, as indicated by the survey commissioned from Bilendi Oy.

Finns are split almost exactly in half over whether or not the Finnish Government reached the right solution in deciding to make budget appropriations to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling in 2020.

In March this year, Veikkaus Ltd, the government-owned betting agency that holds a monopoly in Finland, shut down its gambling machines in grocery stores, convenience stores, restaurants and petrol stations due to the coronavirus crisis. Additionally, sports betting has faced an exceptional situation, as many popular sports have temporarily ceased.

41% of Finns are in favour of the Government’s decision to fully compensate the beneficiaries for the decline in revenue, while 38% of them are against it. The rest cannot say how they feel about it.

These are some of the findings of a survey conducted by the market research company Bilendi Oy as part of its M3 Panel, a nationwide consumer panel, between 10 and 13 July 2020, on commission by Kasino Curt, the gambling information website (https://kasinocurt.com/). The margin of error in the survey is ±3.1 percentage points. A total of 1,000 Finnish adults responded to the survey, and the sample was weighted by age, gender and place of residence to represent the Finnish population on a national scale.

Out of all parties’ supporters, the decision by the Government headed by Prime Minister Sanna Marin arouses the most opposition among Finns Party voters, of whom just 31 percent relate favourably to it. Out of the Cabinet parties’ supporters, Centre Party voters are against the Government’s decision; merely 37 percent of them are in favour of it. Likewise, supporters of the National Coalition Party and the minor parties are against the Government’s decision.

“On the whole, the difference between the support and opposition is so small that it falls within the margin of error. However, different age groups relate very differently to the matter. The 18-24-year-olds feel most negatively about the decision, whereas among the 45-54-year-olds, as many as 47 percent consider the decision a good one,” says Janne Juntunen, Senior Client Service Manager for Bilendi Oy.

 

Gambling machines in grocery stores: a sign of the post-COVID-19 era?

In June, Veikkaus publicly announced it will restart the gambling machines on 15 July. Veikkaus also announced it will do so with attention to the health risks caused by COVID-19, which seems to have convinced the Finnish people.

According to Kasino Curt’s survey, 46% of Finns approve of Veikkaus’s decision to turn the gambling machines back on while 30% of them disapprove of it. The rest cannot say how they feel about it.

“The coronavirus epidemic was not mentioned in conjunction with the survey for impartiality reasons, but the respondents may have thought that the restart of Veikkaus’s gambling machines is a sign of the post-COVID-19 era,” Juntunen mentions.

Last year, Kasino Curt commissioned two similar surveys from Bilendi. The findings of these surveys indicated that more Finns support than oppose the idea of abolishing Finland’s gambling monopoly and adopting a gambling licence system and that Finns are suspicious of the Finnish MPs’ motives in gambling matters.

The results of all the three surveys are still available online at https://kasinocurt.com.

Listed below are the statements of the most recent survey and those responses that indicated agreement or disagreement with them (that is to say, the responses “Cannot say” are not included in the listing):

 

  1. In March this year, Veikkaus Ltd shut down its gambling machines in grocery stores, convenience stores, restaurants and petrol stations. On 15 July, Veikkaus will turn the gambling machines back on. In my opinion, the decision to restart the gambling machines is the right one. Agree 46%, disagree 30%.

 

  1. The Finnish Government has decided to make budget appropriations in order to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling in 2020. In my opinion, this is right. (The beneficiaries are represented by a number of organisations.) Agree 41%, disagree 38%.

 

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Playtech Raises its Full-year 2026 Adjusted EBITDA Forecast to €270 Million

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Playtech PLC on Thursday said it expects 2026 results to beat market expectations, with its first half supported by an “excellent performance in the US”.

Playtech shares jumped 18% to 378.60 pence each in London on Thursday morning. It is up around 3% over the past 12 months but had been around 10% lower prior to Thursday’s surge.

The Douglas, Isle of Man-based gambling software firm now expects adjusted earnings before interest, tax, depreciation and amortisation of EUR270 million, “significantly above the current analyst consensus”. It puts the current consensus range at EUR205 million to EUR225 million.

Playtech’s current forecast represents a 37% rise from the EUR197.0 million achieved in 2025.

“Playtech’s trading has delivered results significantly ahead of market expectations, driven by excellent performance in the US and continued strength in Mexico, Colombia and certain European markets. The performance in the Americas, as consistently flagged since the start of the year, continued to accelerate through May and June,” the firm said.

It expects a first half adjusted Ebitda of over EUR155 million, rising at least 69% from EUR91.6 million a year prior.

Chief Executive Officer Mor Weizer said: “We achieved an excellent performance in the first half of 2026, reflecting continued momentum in regulated markets, notably the Americas and certain European markets. Performance in the US, driven by our partnership with Hard Rock Digital, has been exceptionally strong, and we are delighted to see returns on our investments over recent years accelerate and contribute significantly to profitability and cash flow.

“Playtech continues to further establish itself in regulated and regulating markets going into the second half of the year, and we are pleased with the progress towards our medium-term targets.”

Playtech releases half-year results on September 10.

Looking ahead, it expects second half earnings to decline from the first, with UK regulatory measures partly to blame.

“Hard Rock Digital has become one of Playtech’s largest customers and is expected to remain so going forward, albeit Playtech’s revenue with the operator is likely to continue at a lower but more sustainable level in H2 2026 and into 2027. Elsewhere, the company has been investing into a significant partnership in Brazil, ahead of expected signing and launch, which is likely to begin contributing to growth in 2027. In addition, in H2 2026 Playtech will also absorb the full impact of increased remote gaming duty in the UK, which became effective in April 2026,” the firm explained.

From April 2026 there was an increase in UK remote gaming duty 40% from 21%. Remote gaming duty is a levy applied on online casino offerings, poker and slots.

The post Playtech Raises its Full-year 2026 Adjusted EBITDA Forecast to €270 Million appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Imagine Live Goes Live with MaxBet Bringing Live Casino to the Balkans

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Imagine Live, the live casino provider, has partnered with MaxBet, one of the leading sports betting and gaming operators in the Balkans.

The partnership extends Imagine Live’s presence across regulated markets, bringing its live dealer games and game show content to MaxBet’s player base.

Now agreed and rolling out, the collaboration will go live first in Montenegro, followed by Serbia and then Bosnia & Herzegovina.

MaxBet serves around 95,000 online players each month, holding a leading position in its core Serbian market. The business has been majority-owned by Flutter Entertainment – the global operator behind brands including Paddy Power and Betfair – since 2023.

Its players will gain access to Imagine Live’s portfolio of live dealer tables and game shows, streamed from the provider’s studios in Armenia, Romania and Spain.

Launched in 2022, Imagine Live operates more than 200 tables and holds licences with the UKGC, MGA, ONJN, HGC and other regulators, extending its footprint in a region where regulated online play continues to grow.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.

“MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”

Tornike Tordia, Head of Gaming at MaxBet, said: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.

“Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”

The post Imagine Live Goes Live with MaxBet Bringing Live Casino to the Balkans appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Responsible Gaming Strategy Contributes to TaDa’s Success at iGB L!VE 2026

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TaDa’s commitment to responsible gaming and sustainable growth was rewarded with a successful appearance at this year’s iGB L!VE in London, where quality conversations with Tier One operators, strong interest in its latest releases and demand for trusted, UKGC-licenced content validated the company’s strategic direction.

In light of the evolving UK regulation, this year’s exhibition saw a shift in operator priorities. As revised acquisition strategies place greater emphasis on compliance, player retention and long-term value, operators are increasingly seeking certified and established suppliers like TaDa that are capable of delivering engaging content within robust responsible gaming frameworks.

With impressive foot traffic to the stand, TaDa’s account management and business development teams also received highly positive feedback from meetings with regulated market clients, gaining valuable insights for future strategic direction.

Focusing on UK market leading releases, TaDa highlighted Gold Mine Express which continues to generate considerable interest following its strong retention metrics.

Visitors were equally enthusiastic about the Hit the Cash slot Leprechaun Gold Streak which is engineered for stability and Fortune Hook Antarctic which is aimed at diversifying TaDa’s player base while maintaining accessibility across all levels.

In addition to core European markets, the teams engaged with numerous clients from the African market, securing more resources and strategic alignments to further accelerate TaDa’s expansion into Africa.

For TaDa, whose portfolio is certified across multiple regulated markets and supported by a strong reputation for safe gaming practices, the evolving landscapes represent an opportunity to contribute more to both operators and the industry.

Ray Lee, Director of Business Development, TaDa Gaming, said: “iGB L!VE showed how operators are looking beyond acquisition and placing greater value on sustainable growth through responsible gaming, player retention and trusted partnerships. Those priorities have always been central to our business, so it was encouraging to see our approach resonate strongly with both existing partners and prospective new customers.”

The post Responsible Gaming Strategy Contributes to TaDa’s Success at iGB L!VE 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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