Industry News
Anzu Signs Exclusivity Deal with Axis Games
Anzu, the world-leading provider of in-game advertising, has expanded its cooperation with independent game developer Axis Games.
After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of Axis Football gaming titles on PC and console devices.
The exclusive deal is happening at an opportune time for Axis Games as the company plans to start an esports league this year and stream its matches during the upcoming NFL season, which aligns well with the player database, 95% of whom are US-based. The blended in-game banner and video ads will assist with transforming the digital gaming environment into one that more closely replicates the atmosphere of real-world NFL games.
“We are extremely excited about our partnership with Anzu. Their ability to supply relevant and dynamic ad content will add a large amount of life, immersion, and realism to the stadiums in our game,” Danny Jugan, President of Axis Games, said.
“We are delighted to expand our relationship with Axis Games, and it’s coming at a great time as they prepare to launch and stream their esports league. As game developers, they continue to show their creativity through innovative game features, and this next step – adding in-game ads to their PC and console football games – will deliver a better user experience for players and those watching the live stream,” Itamar Benedy, Co-Founder and CEO of Anzu, said.
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The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.
Industry News
GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office
Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.
With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.
This building will also house the headquarters of Groupe Partouche.
The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.
The International Gaming Standards Association (IGSA) will exhibit at ICE Barcelona at stand 3M33. Additionally, IGSA President Mark Pace will speak Tuesday, January 21 on the panel, Responsible Gaming in Land-based Gambling: Is it Falling Behind Online Innovations? Pace will share his thoughts on current technologies being used for responsible gaming in online gaming and how they can be applied to land-based gaming.
“IGSA continues to engage with the gaming community and ICE Barcelona is one of the best gaming shows to do so at. We encourage the community to partner with us. IGSA will be at the ICE show on stand 3M33, and we invite our members and the public to stop by for an overview of our new membership levels, designed for maximum participation by the industry. For more information on the event, we invite the public to visit the ICE website for full details,” said Pace.
The post IGSA to Exhibit at ICE Barcelona appeared first on European Gaming Industry News.
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