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Survey: Supporters of Centre Party, Finns Party and National Coalition Party are against the Government’s decision concerning Veikkaus Ltd
The Finnish Government’s decision to make budget appropriations in order to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling divides the Finnish people into two, almost equal-sized opposing camps, as indicated by the survey commissioned from Bilendi Oy.
Finns are split almost exactly in half over whether or not the Finnish Government reached the right solution in deciding to make budget appropriations to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling in 2020.
In March this year, Veikkaus Ltd, the government-owned betting agency that holds a monopoly in Finland, shut down its gambling machines in grocery stores, convenience stores, restaurants and petrol stations due to the coronavirus crisis. Additionally, sports betting has faced an exceptional situation, as many popular sports have temporarily ceased.
41% of Finns are in favour of the Government’s decision to fully compensate the beneficiaries for the decline in revenue, while 38% of them are against it. The rest cannot say how they feel about it.
These are some of the findings of a survey conducted by the market research company Bilendi Oy as part of its M3 Panel, a nationwide consumer panel, between 10 and 13 July 2020, on commission by Kasino Curt, the gambling information website (https://kasinocurt.com/). The margin of error in the survey is ±3.1 percentage points. A total of 1,000 Finnish adults responded to the survey, and the sample was weighted by age, gender and place of residence to represent the Finnish population on a national scale.
Out of all parties’ supporters, the decision by the Government headed by Prime Minister Sanna Marin arouses the most opposition among Finns Party voters, of whom just 31 percent relate favourably to it. Out of the Cabinet parties’ supporters, Centre Party voters are against the Government’s decision; merely 37 percent of them are in favour of it. Likewise, supporters of the National Coalition Party and the minor parties are against the Government’s decision.
“On the whole, the difference between the support and opposition is so small that it falls within the margin of error. However, different age groups relate very differently to the matter. The 18-24-year-olds feel most negatively about the decision, whereas among the 45-54-year-olds, as many as 47 percent consider the decision a good one,” says Janne Juntunen, Senior Client Service Manager for Bilendi Oy.
Gambling machines in grocery stores: a sign of the post-COVID-19 era?
In June, Veikkaus publicly announced it will restart the gambling machines on 15 July. Veikkaus also announced it will do so with attention to the health risks caused by COVID-19, which seems to have convinced the Finnish people.
According to Kasino Curt’s survey, 46% of Finns approve of Veikkaus’s decision to turn the gambling machines back on while 30% of them disapprove of it. The rest cannot say how they feel about it.
“The coronavirus epidemic was not mentioned in conjunction with the survey for impartiality reasons, but the respondents may have thought that the restart of Veikkaus’s gambling machines is a sign of the post-COVID-19 era,” Juntunen mentions.
Last year, Kasino Curt commissioned two similar surveys from Bilendi. The findings of these surveys indicated that more Finns support than oppose the idea of abolishing Finland’s gambling monopoly and adopting a gambling licence system and that Finns are suspicious of the Finnish MPs’ motives in gambling matters.
The results of all the three surveys are still available online at https://kasinocurt.com.
Listed below are the statements of the most recent survey and those responses that indicated agreement or disagreement with them (that is to say, the responses “Cannot say” are not included in the listing):
- In March this year, Veikkaus Ltd shut down its gambling machines in grocery stores, convenience stores, restaurants and petrol stations. On 15 July, Veikkaus will turn the gambling machines back on. In my opinion, the decision to restart the gambling machines is the right one. Agree 46%, disagree 30%.
- The Finnish Government has decided to make budget appropriations in order to fully compensate Veikkaus Ltd.’s beneficiaries for the decline in Veikkaus’s revenue from gambling in 2020. In my opinion, this is right. (The beneficiaries are represented by a number of organisations.) Agree 41%, disagree 38%.
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AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.
Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.
Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.
Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.
“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”
Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.
The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Americas iGaming & Sports Betting News.
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