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GrooveGaming recognised as one of the 10 Best Technology Solution Providers of 2020

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Aggregator GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra Review, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

IndustryEra Review is a leading global source for the latest transformative tech news, inspiration, and motivation for the world’s most pre-eminent organizations, steadfast leaders, solution providers, and budding entrepreneurs. In the last couple of years, the magazine has culminated into a paradigmatic, global brand, which has been encouraging and developing excellence through their talented editorial team, reaching more than 45,000 tech industry leaders, CIO’s, CTO’s, and senior IT leaders each month either physically or through the online subscription.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming, SA Gaming and Ezugi, amongst others.

GrooveGaming has numerous live dealer titles and has built a powerful on-demand live content offering that includes live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest in the last weeks due to the coronavirus pandemic. In addition, GrooveGaming’s virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming soon to the rapidly-expanding aggregator.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield. This latest award from IndustryEra highlights the attractiveness of GrooveGaming’s technology-platform for the iGaming industry.

Sarah Fernandez, Managing Editor at IndustryEra said: “Our mission is to help IT decision-makers identify technologies and strategies to empower workers and streamline business processes, both of which are in abundance at GrooveGaming, who stood out for having developed innovative approaches to cloud, security, artificial intelligence, machine learning, and data. They are a trailblazer transforming the iGaming industry with unique tech solutions and services.”

Yahale Meltzer, COO at GrooveGaming said: “Peer recognition is one thing, but being categorised as a top 10 Best Innovative Technology Solution Provider by an independent non-gaming entity that has IT professionals at its core is another. This influential tech news provider saw clearly how the work we are doing is contributing to the changes and trends in iGaming today, all of which revolve around ground-breaking technology that our partners have access to every day.”

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Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

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Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

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Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

  • Stake’s most valuable partnerships and why they worked

  • What sets their sponsorship strategy apart

  • Common mistakes iGaming marketing teams make

  • The one thing Sarin wishes teams focused more on

  • Biggest red flags and warning signs in partnerships

  • Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai

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At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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