Central Europe
Enormous potential for serious games: sales revenue expected to grow by 19 per cent annually in Germany
German serious games market likely to grow to 370 million US dollars by 2023
‘Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training’
The German market for serious games is expected to grow significantly in the coming years: sales revenue in Germany is likely to increase by an average of 19 per cent annually, and market volume is projected to grow accordingly, to 370 million US dollars by 2023. This information was announced today by game – the German Games Industry Association. These figures are based on a projection from auditing and consulting firm PricewaterhouseCoopers. And the global trend looks similar: worldwide sales revenue from serious games is projected to grow by 19 per cent, creating a market worth approximately 9.2 billion US dollars by 2023.
‘This data on the German market for serious games – which has never been presented in this form before – demonstrates that serious games boast enormous potential in many areas, such as education and health care, and they also offer very strong economic prospects,’ says Felix Falk, Managing Director of game. ‘Whether learners are school pupils or career professionals, serious games increase learners’ motivation over the long term and make complex concepts easier to understand. They present a major opportunity for our knowledge-based society, and considering all their positive aspects, they are not being used nearly often enough.’
Human resources managers rate serious games particularly positively
The positive aspects of serious games are also important in a professional context. 98 per cent of the human resources managers surveyed who had already used serious games rated them as good or fairly good. 89 per cent observed an improvement in learning performance, and 86 per cent believed that their employees enjoyed the games. Around three quarters (76 per cent) of the human resources managers surveyed observed an increase in motivation among their employees.
Felix Falk: ‘Many in the business world still have reservations about serious games, as they feel that games are the antithesis of work. However, the survey results show how positively human resources managers rate serious games. Considering the current turmoil in many industries, more companies should move with the times and use serious games as part of their employee training. These games give employees the opportunity to learn key skills for the digital workplace alongside their colleagues in an interactive, digital format. And they can also give companies a strong competitive advantage.’
Further data from the survey on serious games conducted by auditing and consulting firm PricewaterhouseCoopers can be found in the new publication ‘game Fokus Serious Games’, which is available free of charge and in German language on seriousgames.game.de
About the market data
The data comes from a survey conducted by auditing and consulting firm PricewaterhouseCoopers (PwC) GmbH. 407 human resources managers were surveyed, comprising 234 men and 173 women. The average age of survey participants was 43.1. The survey was conducted in the second half of December 2018.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
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Central Europe
Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group
Playtech announced the expansion of its iPoker network into the Czech Republic, in partnership with Fortuna Entertainment Group (Fortuna), marking the first introduction of Playtech’s iPoker network in the Czech market.
This launch represents a significant milestone for both Playtech and Fortuna, as it introduces poker into the Fortuna Entertainment Group for the first time. Through Playtech’s iPoker network, Fortuna’s players in the Czech Republic will now have access to a diverse range of poker games, benefitting from a strong international liquidity pool of players from all around the world, plus a high-quality player experience and state-of-the-art poker product.
The iPoker network has experienced explosive growth over the past few years, and the addition of Fortuna will contribute to the continuation of this trend. The Czech Republic is a prominent hub for live poker tournaments in Europe, with prestigious events held year-round in cities like Prague and Rozvadov. By joining forces with Fortuna, Playtech aims to tap into the potential of this vibrant market, bringing an unmatched online poker experience to the Czech audience.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are delighted to be partnering with Fortuna to expand our iPoker network into the Czech market. Playtech is committed to providing a high-quality player experience through its cutting-edge poker product and continuous innovation and together with Fortuna’s continued success and significant growth trajectory as the leading betting and gaming operator in Central and Eastern Europe, this partnership will offer a modern, seamless, and engaging user experience for Fortuna’s players.”
Myke Foster, Group Head of Gaming & Commercial Strategy at Fortuna Entertainment Group, said: “Poker has a significant presence in the Czech market with an established player base and we are impressed by the quality of Playtech’s poker product. We see tremendous potential in this product and are confident it will deliver an exceptional and modern user experience to our customer base. We have had a very successful partnership with Playtech over the years and we look forward to watching this partnership continue to grow from strength to strength.”
The post Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group appeared first on European Gaming Industry News.
Central Europe
BF Games Enters Czech Market with Apollo Games
BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.
ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.
Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”
Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”
The post BF Games Enters Czech Market with Apollo Games appeared first on European Gaming Industry News.
Central Europe
Apparat Gaming and edict egaming announce partnership
Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide
With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.
As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.
This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.
Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.
Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.
Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”
Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”
The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.
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