eSports

Haval and Virtus.pro announce partnership

Published

5 years ago

July 3, 2020

George Miller

Reading Time: 2 minutes

Cutting-edge automotive brand enters the esports territory

Haval has become the exclusive automotive sponsor of the most decorated esports club of Russia and CIS – Virtus.pro. The first of its kind massive-scale partnership is aimed at the first esports club’s Dota 2 roster.

Automotive brand Haval and professional esports club Virtus.pro announce the beginning of the partnership starting on 1 July 2020. Haval will support Virtus.pro players in the official professional games in Dota 2, multiplayer online videogame. This marks the esports debut of the cutting-edge automotive brand Haval – an entry to one of the most rapidly developing contemporary sports.

European Gaming Congress 2024 (Warsaw, Poland)

Jerome Saigot, CEO of “Haval Motor Rus”: “Haval brand is founded on the state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro. We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

Sergey Glamazda, Virtus.pro General Manager: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”

LLC “Haval Motor Rus” is the exclusive distributor of Haval cars and spare parts in the Russian Federation. The company has been operating since February 2014, the first official Haval dealership was opened in Moscow in June 2015. Currently, 83 dealerships Russia and 1 dealership is opened in Minsk, Belarus.

The Russian Haval plant is the first foreign full-cycle production enterprise. A 216-hectare plant is located on the territory of the “Uzlovaya” Industrial Park in the Tula Region and was opened on June 5, 2019. The production complex includes a stamping, welding, painting and assembly workshop, as well as a component manufacturing workshop. The plant was designed with modern engineering solutions in the field of environmental protection, energy conservation and safety. Currently, these models are produced at the plant – Haval F7 and Haval F7x smart crossovers, Haval H5 and the HAVAL H9 frame SUV.

ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding encapsulates all esports business sectors: from organizing international tournaments and creating professional content to publishing and advertising.

eSports

Brook Gaming Launches Wingman FGC 2 in UAE

Published

3 hours ago

June 18, 2025

Niji Narayan

brook-gaming-launches-wingman-fgc-2-in-uae

Reading Time: 2 minutes

Brook Gaming, a leader in cross-platform gaming hardware solutions, announced the official launch of its highly anticipated Wingman FGC 2 Converter in the United Arab Emirates (UAE). Available immediately on Amazon AE, the Wingman FGC 2 empowers UAE gamers to use over 150 of their favorite wired controllers – including elite fight sticks, racing wheels and gamepads – seamlessly across all PlayStation 5 games and PC (X-Input).

The UAE boasts a vibrant and rapidly growing gaming community, with a strong passion for console gaming, particularly fighting games (FGC) and racing titles. As the region emerges as a significant esports hub, players demand precision and performance. However, many gamers face the frustration of their high-investment PS4 fight sticks or preferred controllers being incompatible with the PS5.

The Wingman FGC 2 directly addresses this critical pain point. Its core unique selling proposition (USP) lies in its unparalleled, tournament-proven compatibility and performance:

Play All PS5 Games: Unlike many alternatives, the FGC 2 supports every PS5 title, not just fighting games.

Extensive Controller Support: It works flawlessly with over 150 official and third-party wired controllers, including popular brands like Hori, Madcatz, Logitech and Thrustmaster.

Ultra-Low Latency: Leveraging Brook’s renowned low-latency technology, it ensures near-instantaneous response times crucial for competitive play.

Plug-and-Play & Customisation: It offers simple operation plus advanced features like Turbo, Remap and Macro functions via software.

Tournament Ready (EVO Compliant): Designed with esports in mind, the FGC 2 is compliant with major tournament regulations, including EVO, making it a reliable choice for competitors.

This tournament-level performance was recently showcased when British player “EndingWalker” secured a stunning victory at Combo Breaker 2025 using a Brook Wingman FGC series converter, proving its reliability under the highest competitive pressure.

“We are incredibly excited to officially introduce the Wingman FGC 2 to the dynamic gaming market in the UAE. Seeing champions like EndingWalker trust our technology at major events like Combo Breaker fuels our commitment. The FGC 2 is our answer for UAE gamers – it’s the bridge that allows them to bring their legacy gear, skills and passion to any PS5 experience without compromise, especially for the thriving FGC and esports scene here,” said a spokesperson for Brook Gaming.

The post Brook Gaming Launches Wingman FGC 2 in UAE appeared first on European Gaming Industry News.

Brazil

Esportes Gaming Brasil certified as Great Place To Work®

Published

5 hours ago

June 18, 2025

GamingAmericas.com

esportes-gaming-brasil-certified-as-great-place-to-work

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.

The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.

More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.

In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.

Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.

The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.

eSports

Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025

Published

1 day ago

June 17, 2025

George Miller

cristiano-ronaldo-named-global-ambassador-of-the-esports-world-cup-2025

Reading Time: 2 minutes

The Esports World Cup Foundation (EWCF) today announced that Cristiano Ronaldo, one of the most celebrated athletes of all time, has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC), further solidifying EWC’s position as one of the world’s most prestigious sporting events.

Ronaldo’s appointment marks a defining milestone for the Esports World Cup and signals the continued rise of competitive gaming as a global sport. A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes.

“Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports.”

Ronaldo has already played a formative role in the evolution of the Esports World Cup. He participated in the global announcement of the creation of EWC in 2023 and attended last summer’s Closing Ceremony in Riyadh, where he celebrated Team Falcons’ historic Club Championship win. With unmatched reach and fan engagement across every major platform, Ronaldo has helped elevate EWC’s profile since its inception.

As Global Ambassador, Ronaldo will headline the tournament’s global campaign leading up to and throughout the seven-week competition and festival in Riyadh. He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year’s Esports World Cup games lineup. With a social media following of over one billion, Ronaldo’s voice will help bring the tournament to new audiences, and introduce the next generation of fans to the elite players of competitive gaming.

Ronaldo’s participation will also highlight the Esports World Cup’s 2025 creative theme, “Rise Above,” a campaign celebrating unlocking human potential, pushing the boundaries and going beyond the norms in the pursuit of greatness — values exemplified by Ronaldo and mirrored by the athletes competing across 25 tournaments this summer.

“Sport is always evolving – and esports is one more frontier,” said Ronaldo. “The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets are now available at esportsworldcup.com.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn. “Esports World Cup: Level Up,” a five-part docuseries directed by Emmy winner R.J. Cutler that chronicles the inaugural EWC, is now streaming exclusively on Prime Video with new episodes released weekly.

The post Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025 appeared first on European Gaming Industry News.