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‘Making a positive difference’: YGAM undergraduate apprentice, Nadia Tarik, reflects on a year studying and working for social change

In 2019 23-year old Nadia Tarik made history when she was among the first students to participate in the ground-breaking apprenticeship degree course in Social Change at Queen Mary University of London. Thanks to pioneering sponsorship from Caesars Entertainment EMEA, Nadia has been able to combine a four year degree course with her work as a Development Officer at YGAM, the UK charity that works to inform, educate and safeguard young people against gambling and gaming related harms. Nadia reflects on her first year of studying and working.
The Social Change degree course attracted six times more applicants per place than Oxford University – can you explain the challenges of being accepted onto the course and what was the interview process like?
Being the first degree of its kind meant that there was very high demand for places. The recruitment process was extremely challenging and detailed to ensure that recruiters were selecting candidates that would make the most of the opportunity as well as identify those with the capabilities to impact social change. The academic requirements were very high with three As at A level in order to ensure that applicants would be academically capable of completing the course and understanding the set modules. I had to present a detailed explanation as to why I should be accepted, what I would bring to the programme and my future goals. We then had a group based interview, followed by a 2:1 interview in which I was asked multiple questions regarding my application and a full explanation of my career and work history. After several phone interviews with recruiters, I met YGAM CEO Lee Willows and Mike Wojcik the Chair of Trustees and then completed a final round interview with the CEO after which I was offered the position.
Can you describe what your post at YGAM entails and what the challenges are?
The Development Officer Apprentice role involves frequent rotations across disciplines including marketing, education and fundraising. The diversity of the apprenticeship programme has, I think, put me in an extremely favourable position with regards to the development of my career that I would not have been exposed to if I had chosen a more traditional route. The accessibility of technology resources has enabled organisations of all sizes to become digitally focused. Regarding the current pandemic crisis, many firms have had to redesign their business plan and create a virtual presence. The introduction of YGAM’s Webinars has allowed me to develop an understanding of numerous programmes such as Salesforce and WordPress. I am now able to utilise my knowledge and incorporate the software on a day to day basis, building my IT literacy and enabling me to contribute to projects such as the design of YGAM’s virtual resources and registrations. This year we’ve introduced Parental Engagement educational resources, allowing me to be part of the development of a new service right from the very start. I have particularly enjoyed working with the team to design surveys for our focus groups and I have now been given the task to create interactive animations for our new educational materials.
In many ways YGAM has been ahead of the curve, as even prior to the pandemic it has operated a remote working environment with employees spread all across the UK. Working remotely at such an early stage in my career has been a definite plus enabling me to experience the challenges of goal-setting, motivation and discipline that are so important whilst working independently.
A lot of people are put off further education due to the fear of accumulating student debt – does the apprenticeship help in that respect?
Yes, student debt is a big deterrent for many individuals especially those from challenging backgrounds. An apprenticeship programme is highly beneficial for those struggling with the decision to undertake a degree or to earn a full salary as it provides the benefits of both options. I am of course extremely grateful for the support provided by Caesars in this respect. The apprenticeship programme eliminates financial constraints by providing free intuition, the standard living wage salary or above as well as any resources required for the course. There is a big misperception that those operating in the third sector/not-for-profit do not become financially successful. The Social Change degree apprenticeship programme provides the training, resources, networks and knowledge to ensure you are on the right path to achieve personal and career goals.
Can you explain how the course operates and the split between working at YGAM and studying at Queen Mary University?
The Chartered Degree Apprenticeship in Business Management (Social Change) is a four-year programme. After completion, apprentices gain a Business Management (Social change) BSc Degree as well as a Chartered Management qualification. During university term time we operate with two full days of education and three full days of working with our employer. Outside university term time I work full time, five days a week at YGAM. Throughout the four-year programme the apprentices are required to create a portfolio which examines how we have met the KPIs for our Chartered Management qualification. Thus, challenging us to translate the skills and experiences from our workplace with the theory taught in our modules. In our final year we will undergo a six-month work project where we take on the role as project manager to showcase our skill sets and finally present it to a panel for grading.
What modules do you study at Queen Mary?
It is a really comprehensive course covering marketing, the law, accounting, leadership, ethics, governance, social responsibility, fundraising management, mentoring and coaching. The course is varied and provides opportunities to deep dive into specialist interests.
Is it difficult combining work and education?
It can be demanding, especially during exam periods. Communication is very important, I have found that being able to liaise with fellow apprentices on my course extremely beneficial. Moreover, having open communication with my line manager relieved any stress I may have had. Management is very understanding and flexible with our work demands during assessment periods.
Can you provide some background – did you go to school in London and do you live in London?
I was born and raised in the London Borough of Bromley whilst living in a traditional Moroccan household. Growing up I spent a lot of time abroad in Holland and Morocco visiting family for extended periods of time. In terms of education I always studied in my local area so I was excited to attend Queen Mary’s University which is situated in the heart of East London. I love the fact that I can now explore a new area of London and experience a whole fresh wave of cultures.
Reflecting on your first academic year as an undergraduate apprentice – what have been the high points?
There have been a lot of high points, not least featuring in an article which was published in The Guardian newspaper which I think demonstrates how ground-breaking and different this course is. The ability to get hands-on experience in a real and relevant work environment, being able to participate in important initiatives and to contribute to the objectives and goals of YGAM are all really significant take outs from my first year. Currently I am part of a team developing interactive animations for our Parental Engagement resources – this is a new and exciting opportunity that allows me to hone into my creativity. It’s been a hugely exciting year of growth and impact at YGAM and I’m proud to be part of it.
If you hadn’t succeeded in being accepted on the apprenticeship degree course what do you think you would be doing?
My lifelong ambition has been to dedicate my career to the third sector. Equally, I am fascinated by the world of business so I think I would have followed a traditional business-related degree, whilst continuing to volunteer until I was able to merge both passions. I feel fully motivated and grateful to YGAM, Queen Mary and Caesars knowing that I am working for an organisation that is making a positive difference and impacting social change – which is exactly what I want to achieve in my career.
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ELA Games
ELA Games Casts Its Latest Spell with Witches’ Book

Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.
ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
Bet It Drives
GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
FashionTV Casino
FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

Reading Time: 2 minutes
The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.
FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.
This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.
The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.
The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.
The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.
This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”
The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.
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